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Using LinkedIn
      Presented by Ed Kuryluk
Chief Thinker - Right Mind Marketing
        September 15, 2009
Ed Kuryluk
• Owner/Founder of HeyFairfield.com
• Member of Fairfield Chamber of Commerce
• UConn MBA
• 13 years marketing ex...
What is LinkedIn?
What is LinkedIn?

• A Business Network - 40 million
  people in 200 countries
What is LinkedIn?

• A Business Network - 40 million
  people in 200 countries

• An opportunity to brand yourself and
  y...
What is LinkedIn?

• A Business Network - 40 million
  people in 200 countries

• An opportunity to brand yourself and
  y...
What is LinkedIn?

• A Business Network - 40 million
  people in 200 countries

• An opportunity to brand yourself and
  y...
What can LinkedIn be
     used for?
What can LinkedIn be
     used for?

       Find a Job
What can LinkedIn be
     used for?

        Find a Job

   Keep contacts current
What can LinkedIn be
      used for?
Find a Job           Keep contacts current
PR Connections       Market Research

Fill...
What can LinkedIn be
      used for?
Find a Job            Keep contacts current
PR Connections        Market Research

Fi...
What types of contacts?
What types of contacts?
• Small businesses
• Fortune 500
• Non-profit
• Start-ups
• Independent
  consultants

• Freelancers
What types of contacts?
• Small businesses
                     • Distributors
• Fortune 500
                     • Retail...
What types of contacts?
• Small businesses
                     • Distributors
• Fortune 500
                     • Retail...
Your LinkedIn Profile
Your LinkedIn Profile
How to use LinkedIn to
attract new customers.
How to use LinkedIn to
attract new customers.

1. Create a Profile That Get's Noticed
How to use LinkedIn to
attract new customers.

1. Create a Profile That Get's Noticed
2. Connect With People
How to use LinkedIn to
attract new customers.

1. Create a Profile That Get's Noticed
2. Connect With People
3. Build Your ...
How to use LinkedIn to
attract new customers.

1. Create a Profile That Get's Noticed
2. Connect With People
3. Build Your ...
How to use LinkedIn to
attract new customers.

1. Create a Profile That Get's Noticed
2. Connect With People
3. Build Your ...
1. Create a Profile That
     Get's Noticed
1. Create a Profile That
     Get's Noticed
• Complete your profile to 100%
  • Enter career and professional
    informatio...
1. Create a Profile That
     Get's Noticed
• Complete your profile to 100%
  • Enter career and professional
    informatio...
1. Create a Profile That
     Get's Noticed
• Complete your profile to 100%
  • Enter career and professional
    informatio...
2. Connect with others
• Email addresses (Yahoo, GMail,
  Outlook, AOL, Apple Mail,
  Hotmail)
• Your connections’ connect...
2. Connect with others
• Email addresses (Yahoo, GMail,
  Outlook, AOL, Apple Mail,
  Hotmail)
• Your connections’ connect...
2. Connect with others
• Email addresses (Yahoo, GMail,
  Outlook, AOL, Apple Mail,
  Hotmail)
                           ...
3. Build Your LinkedIn
         Brand
• Join Groups
• Answer Questions
• Request/Provide Recommendations
• Utilize Applica...
3. Build Your LinkedIn
         Brand
• Join Groups
• Answer Questions
• Request/Provide Recommendations
• Utilize Applica...
4. Keep Your LinkedIn
    Presence Fresh.
• Update your status often
• Ask and answer questions
• Participate in groups
• ...
A Plan: 20 Minutes to
      Success
      Activity            Time
   View Group Emails     5 Minutes

   Update Your Stat...
How to use LinkedIn to
 reach new customers


• Find Retailers - Company Search
• Lookup Buyers - People Search
• Engage E...
Talk to me about setting up
        a free one-hour consultation
   LinkedIn            Facebook           Blogs
    Twitt...
Ed Kuryluk
• ed@heyfairfield.com
• http://www.linkedin.com/in/edkuryluk
• Twitter: @edkuryluk
• mobile: 203-685-4327
      ...
Linked In Presentation For Fairfield Chamber
Linked In Presentation For Fairfield Chamber
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Linked In Presentation For Fairfield Chamber

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  • Retailers - “Procurement” West Marine; All retailers, “furniture”
    Buyers - Home Depot example “systems”
    Customers - “author”
  • Transcript of "Linked In Presentation For Fairfield Chamber"

    1. 1. Using LinkedIn Presented by Ed Kuryluk Chief Thinker - Right Mind Marketing September 15, 2009
    2. 2. Ed Kuryluk • Owner/Founder of HeyFairfield.com • Member of Fairfield Chamber of Commerce • UConn MBA • 13 years marketing experience with Fortune 500 companies and small businesses (ecommerce, customer acq) • Consult with small businesses - Twitter, Facebook, LinkedIn, blogging, SEO and more
    3. 3. What is LinkedIn?
    4. 4. What is LinkedIn? • A Business Network - 40 million people in 200 countries
    5. 5. What is LinkedIn? • A Business Network - 40 million people in 200 countries • An opportunity to brand yourself and your business
    6. 6. What is LinkedIn? • A Business Network - 40 million people in 200 countries • An opportunity to brand yourself and your business • A place to get help and help others in business
    7. 7. What is LinkedIn? • A Business Network - 40 million people in 200 countries • An opportunity to brand yourself and your business • A place to get help and help others in business • A means to connect and reconnect
    8. 8. What can LinkedIn be used for?
    9. 9. What can LinkedIn be used for? Find a Job
    10. 10. What can LinkedIn be used for? Find a Job Keep contacts current
    11. 11. What can LinkedIn be used for? Find a Job Keep contacts current PR Connections Market Research Fill Job Openings Interview Research Company Research Find a Freelance Assignment Recommend Others Find a Resource Re-Connect Get Listed on Google Build your Professional Brand Grow your business
    12. 12. What can LinkedIn be used for? Find a Job Keep contacts current PR Connections Market Research Fill Job Openings Interview Research Grow your business Find a Freelance Company Research Assignment Recommend Others Find a Resource Re-Connect Get Listed on Google Build your Professional Brand Grow your business
    13. 13. What types of contacts?
    14. 14. What types of contacts? • Small businesses • Fortune 500 • Non-profit • Start-ups • Independent consultants • Freelancers
    15. 15. What types of contacts? • Small businesses • Distributors • Fortune 500 • Retailers • Non-profit • E-Commerce • Start-ups • Independent consultants • Freelancers
    16. 16. What types of contacts? • Small businesses • Distributors • Fortune 500 • Retailers • Non-profit • E-Commerce • Start-ups Owners, managers, • Independent assistants, procurement, consultants IT, marketing, sales • Freelancers
    17. 17. Your LinkedIn Profile
    18. 18. Your LinkedIn Profile
    19. 19. How to use LinkedIn to attract new customers.
    20. 20. How to use LinkedIn to attract new customers. 1. Create a Profile That Get's Noticed
    21. 21. How to use LinkedIn to attract new customers. 1. Create a Profile That Get's Noticed 2. Connect With People
    22. 22. How to use LinkedIn to attract new customers. 1. Create a Profile That Get's Noticed 2. Connect With People 3. Build Your LinkedIn Brand
    23. 23. How to use LinkedIn to attract new customers. 1. Create a Profile That Get's Noticed 2. Connect With People 3. Build Your LinkedIn Brand 4. Keep Your LinkedIn Presence Fresh
    24. 24. How to use LinkedIn to attract new customers. 1. Create a Profile That Get's Noticed 2. Connect With People 3. Build Your LinkedIn Brand 4. Keep Your LinkedIn Presence Fresh A plan - 20 minutes to success
    25. 25. 1. Create a Profile That Get's Noticed
    26. 26. 1. Create a Profile That Get's Noticed • Complete your profile to 100% • Enter career and professional information • Add a picture • Get Recommended
    27. 27. 1. Create a Profile That Get's Noticed • Complete your profile to 100% • Enter career and professional information • Add a picture • Get Recommended • Write an interesting professional “headline”
    28. 28. 1. Create a Profile That Get's Noticed • Complete your profile to 100% • Enter career and professional information • Add a picture • Get Recommended • Write an interesting professional “headline” Ad d to your email s ignature
    29. 29. 2. Connect with others • Email addresses (Yahoo, GMail, Outlook, AOL, Apple Mail, Hotmail) • Your connections’ connections • People You May Know
    30. 30. 2. Connect with others • Email addresses (Yahoo, GMail, Outlook, AOL, Apple Mail, Hotmail) • Your connections’ connections • People You May Know People on LinkedIn expect to be connected with - Don’t be shy!
    31. 31. 2. Connect with others • Email addresses (Yahoo, GMail, Outlook, AOL, Apple Mail, Hotmail) 100 • Your connections’ connections Con tact s in 4 • People You May Know wee ks! People on LinkedIn expect to be connected with - Don’t be shy!
    32. 32. 3. Build Your LinkedIn Brand • Join Groups • Answer Questions • Request/Provide Recommendations • Utilize Applications
    33. 33. 3. Build Your LinkedIn Brand • Join Groups • Answer Questions • Request/Provide Recommendations • Utilize Applications Your LinkedIn messaging should compliment your existing marketing
    34. 34. 4. Keep Your LinkedIn Presence Fresh. • Update your status often • Ask and answer questions • Participate in groups • Cultivate contacts • Update applications
    35. 35. A Plan: 20 Minutes to Success Activity Time View Group Emails 5 Minutes Update Your Status 1 Minute Respond to requests 1 Minute for links Answer Questions 10 Minutes Explore 3 Minutes
    36. 36. How to use LinkedIn to reach new customers • Find Retailers - Company Search • Lookup Buyers - People Search • Engage End-Users - People Search
    37. 37. Talk to me about setting up a free one-hour consultation LinkedIn Facebook Blogs Twitter Meet-Up SEO Google Analytics Marketing Strategy E-Commerce
    38. 38. Ed Kuryluk • ed@heyfairfield.com • http://www.linkedin.com/in/edkuryluk • Twitter: @edkuryluk • mobile: 203-685-4327 Talk to me about setting up a free one-hour consultation LinkedIn Facebook Blogs Twitter Meet-Up SEO Google Analytics Marketing Strategy E-Commerce

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