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  • Retailers - &#x201C;Procurement&#x201D; West Marine; All retailers, &#x201C;furniture&#x201D; <br /> Buyers - Home Depot example &#x201C;systems&#x201D; <br /> Customers - &#x201C;author&#x201D;

Linked In Presentation For Fairfield Chamber Presentation Transcript

  • 1. Using LinkedIn Presented by Ed Kuryluk Chief Thinker - Right Mind Marketing September 15, 2009
  • 2. Ed Kuryluk • Owner/Founder of HeyFairfield.com • Member of Fairfield Chamber of Commerce • UConn MBA • 13 years marketing experience with Fortune 500 companies and small businesses (ecommerce, customer acq) • Consult with small businesses - Twitter, Facebook, LinkedIn, blogging, SEO and more
  • 3. What is LinkedIn?
  • 4. What is LinkedIn? • A Business Network - 40 million people in 200 countries
  • 5. What is LinkedIn? • A Business Network - 40 million people in 200 countries • An opportunity to brand yourself and your business
  • 6. What is LinkedIn? • A Business Network - 40 million people in 200 countries • An opportunity to brand yourself and your business • A place to get help and help others in business
  • 7. What is LinkedIn? • A Business Network - 40 million people in 200 countries • An opportunity to brand yourself and your business • A place to get help and help others in business • A means to connect and reconnect
  • 8. What can LinkedIn be used for?
  • 9. What can LinkedIn be used for? Find a Job
  • 10. What can LinkedIn be used for? Find a Job Keep contacts current
  • 11. What can LinkedIn be used for? Find a Job Keep contacts current PR Connections Market Research Fill Job Openings Interview Research Company Research Find a Freelance Assignment Recommend Others Find a Resource Re-Connect Get Listed on Google Build your Professional Brand Grow your business
  • 12. What can LinkedIn be used for? Find a Job Keep contacts current PR Connections Market Research Fill Job Openings Interview Research Grow your business Find a Freelance Company Research Assignment Recommend Others Find a Resource Re-Connect Get Listed on Google Build your Professional Brand Grow your business
  • 13. What types of contacts?
  • 14. What types of contacts? • Small businesses • Fortune 500 • Non-profit • Start-ups • Independent consultants • Freelancers
  • 15. What types of contacts? • Small businesses • Distributors • Fortune 500 • Retailers • Non-profit • E-Commerce • Start-ups • Independent consultants • Freelancers
  • 16. What types of contacts? • Small businesses • Distributors • Fortune 500 • Retailers • Non-profit • E-Commerce • Start-ups Owners, managers, • Independent assistants, procurement, consultants IT, marketing, sales • Freelancers
  • 17. Your LinkedIn Profile
  • 18. Your LinkedIn Profile
  • 19. How to use LinkedIn to attract new customers.
  • 20. How to use LinkedIn to attract new customers. 1. Create a Profile That Get's Noticed
  • 21. How to use LinkedIn to attract new customers. 1. Create a Profile That Get's Noticed 2. Connect With People
  • 22. How to use LinkedIn to attract new customers. 1. Create a Profile That Get's Noticed 2. Connect With People 3. Build Your LinkedIn Brand
  • 23. How to use LinkedIn to attract new customers. 1. Create a Profile That Get's Noticed 2. Connect With People 3. Build Your LinkedIn Brand 4. Keep Your LinkedIn Presence Fresh
  • 24. How to use LinkedIn to attract new customers. 1. Create a Profile That Get's Noticed 2. Connect With People 3. Build Your LinkedIn Brand 4. Keep Your LinkedIn Presence Fresh A plan - 20 minutes to success
  • 25. 1. Create a Profile That Get's Noticed
  • 26. 1. Create a Profile That Get's Noticed • Complete your profile to 100% • Enter career and professional information • Add a picture • Get Recommended
  • 27. 1. Create a Profile That Get's Noticed • Complete your profile to 100% • Enter career and professional information • Add a picture • Get Recommended • Write an interesting professional “headline”
  • 28. 1. Create a Profile That Get's Noticed • Complete your profile to 100% • Enter career and professional information • Add a picture • Get Recommended • Write an interesting professional “headline” Ad d to your email s ignature
  • 29. 2. Connect with others • Email addresses (Yahoo, GMail, Outlook, AOL, Apple Mail, Hotmail) • Your connections’ connections • People You May Know
  • 30. 2. Connect with others • Email addresses (Yahoo, GMail, Outlook, AOL, Apple Mail, Hotmail) • Your connections’ connections • People You May Know People on LinkedIn expect to be connected with - Don’t be shy!
  • 31. 2. Connect with others • Email addresses (Yahoo, GMail, Outlook, AOL, Apple Mail, Hotmail) 100 • Your connections’ connections Con tact s in 4 • People You May Know wee ks! People on LinkedIn expect to be connected with - Don’t be shy!
  • 32. 3. Build Your LinkedIn Brand • Join Groups • Answer Questions • Request/Provide Recommendations • Utilize Applications
  • 33. 3. Build Your LinkedIn Brand • Join Groups • Answer Questions • Request/Provide Recommendations • Utilize Applications Your LinkedIn messaging should compliment your existing marketing
  • 34. 4. Keep Your LinkedIn Presence Fresh. • Update your status often • Ask and answer questions • Participate in groups • Cultivate contacts • Update applications
  • 35. A Plan: 20 Minutes to Success Activity Time View Group Emails 5 Minutes Update Your Status 1 Minute Respond to requests 1 Minute for links Answer Questions 10 Minutes Explore 3 Minutes
  • 36. How to use LinkedIn to reach new customers • Find Retailers - Company Search • Lookup Buyers - People Search • Engage End-Users - People Search
  • 37. Talk to me about setting up a free one-hour consultation LinkedIn Facebook Blogs Twitter Meet-Up SEO Google Analytics Marketing Strategy E-Commerce
  • 38. Ed Kuryluk • ed@heyfairfield.com • http://www.linkedin.com/in/edkuryluk • Twitter: @edkuryluk • mobile: 203-685-4327 Talk to me about setting up a free one-hour consultation LinkedIn Facebook Blogs Twitter Meet-Up SEO Google Analytics Marketing Strategy E-Commerce