Your SlideShare is downloading. ×
  • Like
  • Save
Linked In Presentation For Fairfield Chamber
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Linked In Presentation For Fairfield Chamber

  • 695 views
Published

 

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
695
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Retailers - “Procurement” West Marine; All retailers, “furniture”
    Buyers - Home Depot example “systems”
    Customers - “author”

Transcript

  • 1. Using LinkedIn Presented by Ed Kuryluk Chief Thinker - Right Mind Marketing September 15, 2009
  • 2. Ed Kuryluk • Owner/Founder of HeyFairfield.com • Member of Fairfield Chamber of Commerce • UConn MBA • 13 years marketing experience with Fortune 500 companies and small businesses (ecommerce, customer acq) • Consult with small businesses - Twitter, Facebook, LinkedIn, blogging, SEO and more
  • 3. What is LinkedIn?
  • 4. What is LinkedIn? • A Business Network - 40 million people in 200 countries
  • 5. What is LinkedIn? • A Business Network - 40 million people in 200 countries • An opportunity to brand yourself and your business
  • 6. What is LinkedIn? • A Business Network - 40 million people in 200 countries • An opportunity to brand yourself and your business • A place to get help and help others in business
  • 7. What is LinkedIn? • A Business Network - 40 million people in 200 countries • An opportunity to brand yourself and your business • A place to get help and help others in business • A means to connect and reconnect
  • 8. What can LinkedIn be used for?
  • 9. What can LinkedIn be used for? Find a Job
  • 10. What can LinkedIn be used for? Find a Job Keep contacts current
  • 11. What can LinkedIn be used for? Find a Job Keep contacts current PR Connections Market Research Fill Job Openings Interview Research Company Research Find a Freelance Assignment Recommend Others Find a Resource Re-Connect Get Listed on Google Build your Professional Brand Grow your business
  • 12. What can LinkedIn be used for? Find a Job Keep contacts current PR Connections Market Research Fill Job Openings Interview Research Grow your business Find a Freelance Company Research Assignment Recommend Others Find a Resource Re-Connect Get Listed on Google Build your Professional Brand Grow your business
  • 13. What types of contacts?
  • 14. What types of contacts? • Small businesses • Fortune 500 • Non-profit • Start-ups • Independent consultants • Freelancers
  • 15. What types of contacts? • Small businesses • Distributors • Fortune 500 • Retailers • Non-profit • E-Commerce • Start-ups • Independent consultants • Freelancers
  • 16. What types of contacts? • Small businesses • Distributors • Fortune 500 • Retailers • Non-profit • E-Commerce • Start-ups Owners, managers, • Independent assistants, procurement, consultants IT, marketing, sales • Freelancers
  • 17. Your LinkedIn Profile
  • 18. Your LinkedIn Profile
  • 19. How to use LinkedIn to attract new customers.
  • 20. How to use LinkedIn to attract new customers. 1. Create a Profile That Get's Noticed
  • 21. How to use LinkedIn to attract new customers. 1. Create a Profile That Get's Noticed 2. Connect With People
  • 22. How to use LinkedIn to attract new customers. 1. Create a Profile That Get's Noticed 2. Connect With People 3. Build Your LinkedIn Brand
  • 23. How to use LinkedIn to attract new customers. 1. Create a Profile That Get's Noticed 2. Connect With People 3. Build Your LinkedIn Brand 4. Keep Your LinkedIn Presence Fresh
  • 24. How to use LinkedIn to attract new customers. 1. Create a Profile That Get's Noticed 2. Connect With People 3. Build Your LinkedIn Brand 4. Keep Your LinkedIn Presence Fresh A plan - 20 minutes to success
  • 25. 1. Create a Profile That Get's Noticed
  • 26. 1. Create a Profile That Get's Noticed • Complete your profile to 100% • Enter career and professional information • Add a picture • Get Recommended
  • 27. 1. Create a Profile That Get's Noticed • Complete your profile to 100% • Enter career and professional information • Add a picture • Get Recommended • Write an interesting professional “headline”
  • 28. 1. Create a Profile That Get's Noticed • Complete your profile to 100% • Enter career and professional information • Add a picture • Get Recommended • Write an interesting professional “headline” Ad d to your email s ignature
  • 29. 2. Connect with others • Email addresses (Yahoo, GMail, Outlook, AOL, Apple Mail, Hotmail) • Your connections’ connections • People You May Know
  • 30. 2. Connect with others • Email addresses (Yahoo, GMail, Outlook, AOL, Apple Mail, Hotmail) • Your connections’ connections • People You May Know People on LinkedIn expect to be connected with - Don’t be shy!
  • 31. 2. Connect with others • Email addresses (Yahoo, GMail, Outlook, AOL, Apple Mail, Hotmail) 100 • Your connections’ connections Con tact s in 4 • People You May Know wee ks! People on LinkedIn expect to be connected with - Don’t be shy!
  • 32. 3. Build Your LinkedIn Brand • Join Groups • Answer Questions • Request/Provide Recommendations • Utilize Applications
  • 33. 3. Build Your LinkedIn Brand • Join Groups • Answer Questions • Request/Provide Recommendations • Utilize Applications Your LinkedIn messaging should compliment your existing marketing
  • 34. 4. Keep Your LinkedIn Presence Fresh. • Update your status often • Ask and answer questions • Participate in groups • Cultivate contacts • Update applications
  • 35. A Plan: 20 Minutes to Success Activity Time View Group Emails 5 Minutes Update Your Status 1 Minute Respond to requests 1 Minute for links Answer Questions 10 Minutes Explore 3 Minutes
  • 36. How to use LinkedIn to reach new customers • Find Retailers - Company Search • Lookup Buyers - People Search • Engage End-Users - People Search
  • 37. Talk to me about setting up a free one-hour consultation LinkedIn Facebook Blogs Twitter Meet-Up SEO Google Analytics Marketing Strategy E-Commerce
  • 38. Ed Kuryluk • ed@heyfairfield.com • http://www.linkedin.com/in/edkuryluk • Twitter: @edkuryluk • mobile: 203-685-4327 Talk to me about setting up a free one-hour consultation LinkedIn Facebook Blogs Twitter Meet-Up SEO Google Analytics Marketing Strategy E-Commerce