For Online Marketers By: Elizabeth Kulin, Freelance Marketing Consultant

Why? Where do your visitors go after they click? THE PATH Click Click Click

Where do your visitors go after they click?

THE PATH

Clicks, yes Conversions, no Landing pages can increase online conversion rates but only if YOU: Understand where each click is going to avoid people leaving your WebPages (i.e. your path): Use content that is related to the click. Segment the content of each landing page just as you segment anything else (i.e. by target market)

Landing pages can increase online conversion rates

but only if YOU:

Understand where each click is going to avoid people leaving your WebPages (i.e. your path):

Use content that is related to the click.

Segment the content of each landing page

just as you segment anything else (i.e. by target market)

Landing pages 101 Clicks have to go somewhere from every type of link: Email links PPC ads Tweet links

Clicks have to go somewhere

from every type of link:

Email links

PPC ads

Tweet links

How Many to build? 1 Page: When click sources and target markets are the same. Multiple Pages: When click sources are different and there is a need to Segment TIP: Always relate the content of landing page (branding too) with the content of the click source .

1 Page: When click sources and target markets are the same.

Multiple Pages: When click sources are different and there is a need to Segment

TIP: Always relate the content of landing page (branding too) with the content of the click source .

Start the Rough Design Use a landing page design software (Visio or Dreamweaver, pagevester, ect).

Use a landing page design software (Visio or Dreamweaver, pagevester, ect).

Operations Always get final approval on your final design. The design process Can take time. Set realistic expectations With your team, manager and Clients. 1. 2.

Steps to Finish

Example of a landing page that I design for a Non-Profit with the objective of Increasing donation frequency (Micro-donations strategy included).

Analytics

Maintenance DON’T FORGET Conversion is the goal. Always track, improve and re-design your landing pages based on what your visitors are responding to, and not responding to.

DON’T FORGET