Email Marketing For Professional Marketers By Kulin Marketing Marketing for Startups www.KulinMarketing.com
Approach1. Reach Recipient• Use email marketing service.2. Get Opens• Subject Line should spark interest in recipient.3. Clicks & Conversions• Include a offer in email copy.
Target Market Existing customers New customers (acquired through rented list) Lost opportunities (lost clients and/or lost potentials)
Segmentation Develop a list of email addresses for each Target Market Tips: It can be difficult to reach recipients at personal emails (yahoo, Gmail, or hotmail) due to SPAM captures…company email addresses are easier to get through to.
Post click: Landing Pages Text, image, and layout must relate to email. Create different landing pages for different segments. Hyperlinks should bring visitor to fitting webpage Example: “click here to shop” hyperlink should bring visitor to correct product shopping webpage.
Testing Send an email to yourself to test the look and feel Set up A/B split testing of the subject line.A/B split test example:
Email ScheduleBest Practice – Remain relevant but do not annoyFrequency: Every 10-15 days
Measuring SuccessUse your email marketing provider to measure:
Follow up: Email 15 days after initial point of contact