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Email Marketing 101

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Email Liz@KulinMarketing to purchase a hard copy of this research document.

Email Liz@KulinMarketing to purchase a hard copy of this research document.

Published in: Business, Technology

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  • 1. Email Marketing For Professional Marketers By Kulin Marketing Marketing for Startups www.KulinMarketing.com
  • 2. Approach1. Reach Recipient• Use email marketing service.2. Get Opens• Subject Line should spark interest in recipient.3. Clicks & Conversions• Include a offer in email copy.
  • 3. Target Market Existing customers New customers (acquired through rented list) Lost opportunities (lost clients and/or lost potentials)
  • 4. Segmentation Develop a list of email addresses for each Target Market Tips: It can be difficult to reach recipients at personal emails (yahoo, Gmail, or hotmail) due to SPAM captures…company email addresses are easier to get through to.
  • 5. Creating the Email
  • 6. EXAMPLE
  • 7. Post click: Landing Pages Text, image, and layout must relate to email.  Create different landing pages for different segments. Hyperlinks should bring visitor to fitting webpage  Example: “click here to shop” hyperlink should bring visitor to correct product shopping webpage.
  • 8. Testing Send an email to yourself to test the look and feel Set up A/B split testing of the subject line.A/B split test example:
  • 9. Email ScheduleBest Practice – Remain relevant but do not annoyFrequency: Every 10-15 days
  • 10. Measuring SuccessUse your email marketing provider to measure:
  • 11. Follow up: Email 15 days after initial point of contact
  • 12. EXAMPLE
  • 13. Learn more aboutemail marketing atwww.KulinMarketing.com

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