Content Marketing Made Easy

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Content Marketing Made Easy by Kulin Marketing. www.KulinMarketing.com

Content Marketing Made Easy by Kulin Marketing. www.KulinMarketing.com

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  • 1. Content MarketingFor Blue Ocean Ventures www.KulinMarketing.com
  • 2. Why Content Marketing It can help you stand out in a crowded space!•  Be seen as a thought leader•  Be in top Google search engine results•  Acquire quality over quantity leads
  • 3. What is Content Marketing [SEO + Social Media + Display]
  • 4. I know what you’re thinking…
  • 5. But You Don’t Have to Worry! There is a method to the madness
  • 6. First – Make a keyword listWhat keywords* would you like to rank high for on Google? *
Recommend
choosing
long
tail
keywords
(2‐4
words
in
length)
as
they
will
have
less
compe<<on


  • 7. Second – Google keyword toolDetermine which keywords you can realistically rank for Note:
this
tool
can
take
a
bit
of
research
to
learn.
Basically
though,
you
want
land
on
10
or
so
 keywords
that
have
low
compe<<on
and
high
monthly
searches

  • 8. Third - Create vehicles for content What can you realistically manage? Decide and create those accounts/profiles Note: Get your brand a  G+ page NOW! 
  • 9. Fourth - Create ContentFollow the 1:3 rule and only talk about yourself every 4th content piece (yes, this includes twitter and facebook posts!).
  • 10. Fifth – Put keywords in the content•  Blog tags and anchor text links•  Social network posts (hashtags)•  Pinterest board names•  Youtube video tags•  Names of Slideshare presentations and tags*These are only a few examples
  • 11. Sixth – Entertain with Design •  using your keywords everywhere, and are •  engaging with your audience by publishing You are: content at least twice a day •  Create visual content (ads, videos, infographics) Now Start To: •  Base it on your thought leader topic •  Place keywords in titles and tagsVisual content that captures your audiences attention will result in lower bounce rates. Google will use this metric during ranking decisions for your keywords.
  • 12. I realize that this ppt. was a bit content heavy. Thank you for taking the time to view it!If you have any question or want to learn more about Content Marketing please contact liz@kulinmarketing.com
  • 13. Email: info@KulinMarketing.com