Erin’S Marketing Portfolio


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This is a portfolio I made to show some employers who were interested in knowing what I did at Humber College in the Marketing Management program. Enjoy!

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  • Erin’S Marketing Portfolio

    1. 1. Erin’s Marketing Portfolio Sample 1: Advertising Project Sample 2: Toronto Humane Society Direct Mail Sample 3: Marketing Exchange Small Business Client
    2. 2. Sample 1: Advertising Project <ul><li>Topic: “Beer Wars: Bud Lite vs. Miller Lite Controversy” </li></ul><ul><li>My skills that were utilized/ developed include: </li></ul><ul><li>Artistic edge/ creativity </li></ul><ul><li>Consistency/ organization </li></ul><ul><li>Collaboration and Teamwork </li></ul><ul><li>Research abilities and range of scope </li></ul><ul><li>4 P’s of Marketing (Product, Price, Place, Promotion) </li></ul>
    3. 25. Sample 2: Direct Marketing for <ul><li>My skills that were utilized include: </li></ul><ul><li>Budgetary Analysis </li></ul><ul><li>Coordination with THS marketing for sample work / research </li></ul><ul><li>Development of creative brief/ strategy </li></ul><ul><li>Development of fundamental direct marketing philosophies </li></ul><ul><li>Organization </li></ul><ul><li>Creativity </li></ul><ul><li>Persuasive Communication with prospect </li></ul><ul><li>Total DM piece included: Outgoing Envelope, BRE, Letter, Stainless Steel Name Tag, Flyer, Order Form, Follow up Envelope and Follow up Letter </li></ul><ul><li>Estimated Budget: $ 56,000 for 50,000 direct mail letters </li></ul>
    4. 26. Sample 2: Direct Marketing for <ul><li>Purpose: Design a mock up Direct Mail piece to benefit and promote the adoption process at THS. </li></ul><ul><li>Campaign name: “What’s in a name?” </li></ul><ul><li>Campaign strategy: Use two-pronged strategy. The first package will highlight the personal story of Emerson, a kitten who was adopted by Danielle Arnold from the Humane Society told by the President of THS Tim Treow. The second package will serve as an update on Emerson, told by Danielle Arnold. </li></ul><ul><li>Incentive: Animal tag; invite potential donors to meet the pet whose name is on the tag </li></ul>
    5. 27. Sample 2: THS cont’d <ul><li>Objectives: Generate a 6% response rate existing donors </li></ul><ul><li>Generate a 1.2% response rate from prospective donors </li></ul><ul><li>Raise funds for the Toronto Humane Society to care for sick, injured and unwanted animals </li></ul><ul><li>Increase the number of pets adopted in the 2009 winter season by 1% </li></ul><ul><li>Entice a minimum of 25 mail recipients to visit one of the Toronto Humane Society’s shelters with animal name tag to try and make a connection with one of the shelter animals </li></ul>
    6. 28. The Envelope Front Back
    7. 29. THS President’s letter Letter # 1
    8. 30. Letter # 2 About Emerson
    9. 31. Sample 3: Final Project Marketing Plan, Research, and Advertising <ul><li>We took on a small business client and proceeded to transform her current marketing, advertising, and promotional strategies to match that of the needs of the target demographic (Brampton, ON) </li></ul><ul><li>Our Client: SAM Photography- Sobia Asghar; Freelance Photographer </li></ul><ul><li>Our marketing strategies: </li></ul><ul><li>East Meets West themed photography (defined under new category: cultural experience photographer) Website; cross promotions with event planners; Art Display; “official event photographer” for the Marketing Exchange 2009 </li></ul><ul><li>Our work was presented at the Humber College Marketing Exchange 2009 </li></ul>
    10. 32. SAM Photography Marketing Exchange <ul><li>My skills that were utilized/ developed include: </li></ul><ul><li>Artistic edge/ creativity </li></ul><ul><li>Managing and transforming a brand </li></ul><ul><li>Attempting to strengthen SAM Photography’s brand recognition </li></ul><ul><li>Constant evaluation of group goals to exceed deadlines </li></ul><ul><li>Developed a mock up website/ online presence </li></ul><ul><li>Research skills </li></ul><ul><li>Advertising consideration/ marketing strategy implemented </li></ul><ul><li>Creation of Promotional work </li></ul>
    11. 33. The Website
    12. 34. The Website
    13. 35. The Marketing Exchange 2009
    14. 36. The Marketing Exchange 2009
    15. 37. Promotional Magnets (2 x 3)