Why You Need to Move Your Website to the Cloud
 

Why You Need to Move Your Website to the Cloud

on

  • 518 views

Ektron's Jonathan Wall, Director, Product Marketing and Ben Schilens, Senior Vice President of Operations discuss ...

Ektron's Jonathan Wall, Director, Product Marketing and Ben Schilens, Senior Vice President of Operations discuss

- Cloud trends
- The benefits of the Cloud
- Different Clouds and how to choose
- A Cloud story: What's going on today
- How the Cloud reduces TCO
- Who uses the Cloud for their Website

Statistics

Views

Total Views
518
Views on SlideShare
516
Embed Views
2

Actions

Likes
0
Downloads
6
Comments
0

2 Embeds 2

http://www.linkedin.com 1
https://twitter.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • http://www.cdwnewsroom.com/wp-content/uploads/2013/02/CDW_2013_State_of_The_Cloud_Report_021113_FINAL.pdf
  • http://www.gartner.com/document/2581118?ref=QuickSearch&sthkw=cloud%20adoption
  • Speaking Points:There is a lot of talk in the industry about different terms like Platform as a Service, Infrastructure as a Service, and Software as a Service.Since PDC08 when we first announced the Windows Azure our focus has been on delivering a platform as a service offering where you can build applications. Where the platform abstracts you from the complexities of building and running applications. We fundamentally believe that the future path forward for development is by providing a platform. In fact, as you’ll see in a few minutes, we believe that there are a number of new capabilities that should be delivered as services to the platform.Notes:There is a lot of confusion in the industry when it comes to the cloud. It’s important that you understand both what is happening in the industry and how we think about the cloud. This is the most commonly used taxonomy for differentiating between types of cloud services.The industry has defined three categories of services:IaaS – a set of infrastructure level capabilities such as an operating system, network connectivity, etc. that are delivered as pay for use services and can be used to host applications. PaaS – higher level sets of functionality that are delivered as consumable services for developers who are building applications. PaaS is about abstracting developers from the underlying infrastructure to enable applications to quickly be composed. SaaS – applications that are delivered using a service delivery model where organizations can simply consume and use the application. Typically an organization would pay for the use of the application or the application could be monetized through ad revenue. It is important to note that these 3 types of services may exist independently of one another or combined with one another. SaaS offerings needn’t be developed upon PaaS offerings although solutions built on PaaS offerings are often delivered as SaaS. PaaS offerings also needn’t expose IaaS and there’s more to PaaS than just running platforms on IaaS. ----Slide Objectives:Explain the three established terms in the industry for cloud servicesSpeaking Points:With this in mind, it’s important to understand how to talk about our Cloud Services offerings.There is a lot of confusion in the industry when it comes to the cloud. It’s important that you understand both what is happening in the industry and how we think about the cloud. This is the most commonly used taxonomy for differentiating between types of cloud services.The industry has defined three categories of services:IaaS – a set of infrastructure level capabilities such as an operating system, network connectivity, etc. that are delivered as pay for use services and can be used to host applications. PaaS – higher level sets of functionality that are delivered as consumable services for developers who are building applications. PaaS is about abstracting developers from the underlying infrastructure to enable applications to quickly be composed. SaaS – applications that are delivered using a service delivery model where organizations can simply consume and use the application. Typically an organization would pay for the use of the application or the application could be monetized through ad revenue. It is important to note that these 3 types of services may exist independently of one another or combined with one another. SaaS offerings needn’t be developed upon PaaS offerings although solutions built on PaaS offerings are often delivered as SaaS. PaaS offerings also needn’t expose IaaS and there’s more to PaaS than just running platforms on IaaS.
  • Slide Objectives:Explain the differences and relationship between IaaS, PaaS, and SaaS in more detail.Speaking Points:Here’s another way to look at the cloud services taxonomy and how this taxonomy maps to the components in an IT infrastructure. Packaged SoftwareWith packaged software a customer would be responsible for managing the entire stack – ranging from the network connectivity to the applications. IaaSWith Infrastructure as a Service, the lower levels of the stack are managed by a vendor. Some of these components can be provided by traditional hosters – in fact most of them have moved to having a virtualized offering. Very few actually provide an OSThe customer is still responsible for managing the OS through the Applications. For the developer, an obvious benefit with IaaS is that it frees the developer from many concerns when provisioning physical or virtual machines. This was one of the earliest and primary use cases for Amazon Web Services Elastic Cloud Compute (EC2). Developers were able to readily provision virtual machines (AMIs) on EC2, develop and test solutions and, often, run the results ‘in production’. The only requirement was a credit card to pay for the services.PaaSWith Platform as a Service, everything from the network connectivity through the runtime is provided and managed by the platform vendor. The Windows Azure best fits in this category today. In fact because we don’t provide access to the underlying virtualization or operating system today, we’re often referred to as not providing IaaS.PaaS offerings further reduce the developer burden by additionally supporting the platform runtime and related application services. With PaaS, the developer can, almost immediately, begin creating the business logic for an application. Potentially, the increases in productivity are considerable and, because the hardware and operational aspects of the cloud platform are also managed by the cloud platform provider, applications can quickly be taken from an idea to reality very quickly.SaaSFinally, with SaaS, a vendor provides the application and abstracts you from all of the underlying components.
  • Overview the numbers across the three choices..

Why You Need to Move Your Website to the Cloud Why You Need to Move Your Website to the Cloud Presentation Transcript

  • WHY YOU NEED TO MOVE YOUR WEBSITE TO THE CLOUD JONATHAN WALL Director, Product Marketing BEN SCHILENS SVP, Operations
  • WHAT YOU WILL LEARN Cloud trends The benefits of the cloud Different clouds and how to choose A cloud story: What’s going on in most organizations today • How the cloud reduces TCO • Who uses the cloud for their website • Key considerations • • • •
  • IS YOUR ORGANIZATION USING CLOUD COMPUTING TODAY? 9% 39% 22% Implementing or Maintaining Planning Discovery Not Planning 30% 2013 State of the Cloud Report 69% of organizations are using or plan to use the cloud
  • PUBLIC CLOUD SPENDING AND GROWTH RATES Organizations are investing heavily in the cloud, and will spend $154 billion in 2014 Forecast Overview: Public Cloud Services, Worldwide, 2Q13 Update (AUG 2013)
  • CLOUD BENEFITS zz PRODUCTIVITY COST SAVINGS SCALABILITY SECURITY AGILITY
  • PUBLIC OR PRIVATE CLOUDS? Public • • • Scale Lower cost Shared infrastructure Private • • • Dedicated instance More costly May not have as many features
  • CLOUD SERVICES
  • CLOUD SERVICES Applications Applications Applications Applications Data Data Data Data Runtime Runtime Runtime Runtime Middlewar e Middleware Middleware Middleware O/S O/S O/S O/S Virtualization Virtualization Virtualization Virtualization Servers Servers Servers Servers Storage Storage Storage Storage Networking Networking Networking Networking
  • WHICH APPROACH? Do it yourself Managed
  • WHICH APPROACH? Do it yourself Benefits • Cost • Scalability • Some productivity Managed Benefits • Cost savings • Scalability • Productivity • Automatic upgrades • Centralized support
  • A TRUE STORY Trekon Credit Union KATIE THE DIGITAL MARKETER FRANK THE IT MANAGER Challenges • • • • • • • Servers, Desktops, Ph ones Network Security Reporting Financial Systems CRM Website Challenges • • • • • • • Leads Brand SEO Website Inbound & Content marketing Social Conversion
  • A TRUE STORY Trekon Credit Union I need to increase our results from our digital efforts FRANK THE IT MANAGER KATIE THE DIGITAL MARKETER
  • A TRUE STORY Trekon Credit Union Great. Happy to help. But I have 14 other projects ahead of you FRANK THE IT MANAGER I need to increase our results from our digital efforts KATIE THE DIGITAL MARKETER
  • A TRUE STORY Trekon Credit Union Hmm. Is there any way to accelerate this? I have money budgeted for technology. FRANK THE IT MANAGER KATIE THE DIGITAL MARKETER
  • A TRUE STORY Trekon Credit Union Yes. We can look at doing this all via the cloud. FRANK THE IT MANAGER Hmm. Is there any way to accelerate this? I have money budgeted for technology. KATIE THE DIGITAL MARKETER
  • A TRUE STORY Trekon Credit Union That would be great. What are some of the benefits of that approach? FRANK THE IT MANAGER KATIE THE DIGITAL MARKETER
  • A TRUE STORY Trekon Credit Union FRANK THE IT MANAGER We’d get better scalability overall, and my team would be free to work on other things. Plus, you’d have the agility you want to respond to changing needs. That would be great. What are some of the benefits of that approach? KATIE THE DIGITAL MARKETER
  • A TRUE STORY Trekon Credit Union KATIE THE DIGITAL MARKETER FRANK THE IT MANAGER Scalability Agility Automatic Updates Productivity Security 24 x 7 support Cost Savings
  • EVERYTHING YOU NEED FOR A CLOUD WEBSITE Ektron Managed Cloud Scalability Productivity Automatic Updates Agility 24 x 7 support Cost Savings Security
  • THE CLOUD SIGNIFICANTLY LOWERS TCO $8,000 Monthly savings of $5,425 $7,000 $6,000 Annual savings of $65,097 $5,000 Admin $4,000 Storage and Network $3,000 Servers $2,000 TCO of 165% $1,000 $On premise $240,000 Amazon Cumulative spend (3 years) $160,000 On premise $80,000 Amazon EC2 $1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 Months
  • SHAW MEDIA IN THE CLOUD t • Average uptime increased rapidly from 98.8% to 99.9% without re-architecting applications. • Disaster recovery strategy implemented at a fraction of the cost of a second physical site • More than one million client requests per day – an average of 30 million per month
  • WHO ELSE USES THE THE CLOUD FOR THEIR WEBSITES? The worlds largest retailer A major video game manufacturer Government agencies Health systems Real estate investment and management • Accounting and consulting firms • • • • •
  • CONSIDERATIONS FOR MOVING TO THE CLOUD • Which type? • Public or Private • SaaS or PaaS? • What level of service do I need? • Do I need to: • Increase scalability and performance? • Handle seasonality? • Address disaster recovery?
  • NEXT STEPS • Check out the Cloud TCO calculator • Learn more about cloud options at http://j.mp/ekcloud
  • Jonathan Wall @jwall jonathan.wall@ektron.com Ben Schilens Ben.schilens@ektron.com