TriHealth - Supporting the Brand and Empowering Content Authors

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"We wanted an architecture that allowed for cross marketing, supported both brand and individual practice identity, gave visitors the ability to search by service or location, and empowered distributed authorship."

TriHealth is a full-service, not-for-profit health system providing a wide range of clinical, educational, preventive and social programs in the Cincinnati, OH region. Established in 1995, TriHealth has grown to more than 80 locations, and has the second largest physician practice base in the region, three hospitals, and several outpatient facilities.

HIGHLIGHTS
Responsive Design

A fluid design template allows TriHealth to present site content dependent on the viewport of the device used to visit trihealth.com

Navigation Flexibility

TriHealth utilized custom .NET controls to associate Ektron taxonomy and menu controls, taxonomy-based bread crumbs, and custom meta data resource selectors on section landing pages

Brand Consistency

Ektron Smart Forms help site managers maintain consistency and branding across every page. Once a Smart Form is established, content providers simply enter in their text, imagery and any other material

Content Delivery

TriHealth developers utilized the Ektron API to auto-generate relevant news links for content throughout the website

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TriHealth - Supporting the Brand and Empowering Content Authors

  1. 1. TriHealth Supporting the Brand and Empowering Content Authors
  2. 2. Supporting the Brand and Empowering Content Authors Background TriHealth • Launched in early 2012, the new TriHealth Ektron-powered website was part of an overall brand campaign launch which merged more than a dozen separate websites into one, all under the TriHealth brand, with a new logo and mission to educate the public about TriHealth’s range of services and locations. • “We wanted an architecture that allowed for cross marketing, supported both brand and individual practice identity, gave visitors the ability to search by service or location, and empowered distributed authorship.” ~ Melissa Haller, TriHealth Manager of Digital Marketing Learn more by following @Ektron and at http://www.ektron.com/Portfolio/Case-Studies/
  3. 3. Supporting the Brand and Empowering Content Authors Implementation Challenges TriHealth • Provide a consistent experience across all platforms, while at the same time optimizing site presentation for a visitor’s device of choice • Provide content editors with the flexibility that would enable visitors to easily navigate through site content while still providing developers the underlying control required to format content consistently across all devices and platforms • Provide visitors with meaningful, relevant content about events within the TriHealth system and surrounding community Learn more by following @Ektron and at http://www.ektron.com/Portfolio/Case-Studies/
  4. 4. Supporting the Brand and Empowering Content Authors Solution - Ektron TriHealth •Responsive Design: A fluid design template allows TriHealth to present site content dependent on the viewport of the device used •Navigation Flexibility: Custom .NET controls to associate Ektron taxonomy and menu controls •Brand Consistency: Ektron Smart Forms help site managers maintain consistency and branding •Content Delivery: TriHealth developers utilized the Ektron API to auto-generate relevant news links Learn more by following @Ektron and at http://www.ektron.com/Portfolio/Case-Studies/
  5. 5. About Ektron Ektron empowers organizations to fully realize their digital marketing potential by connecting content to revenue ■Founded in 1998 ■Headquarters in Nashua, NH ■Worldwide Offices in Australia, Canada, and the United Kingdom ■Regional Offices in Denver, Richmond, and San Francisco ■250+ Employees ■Over 3,700 customers and 12,000 sites including Fairmont Raffles Hotels International, Las Vegas Sands, Microsoft, and NASDAQ DIGITAL EXPERIENCE HUB SOCIAL COLLABORATION & COMMUNITY MARKETING OPTIMIZATION WEB CONTENT MANAGEMENT

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