Synergy - Forrester Keynote - Moving Beyond Web, Content, and Management

Supporting first-generation Web experiences only required . . . Source: November 7, 2008, “To Succeed With Web Content Personalization, Start Failing Now” Forrester report 17 © 2010 Forrester Research, Inc. Reproduction Prohibited

But supporting next-generation Web experiences requires . . . Source: November 7, 2008, “To Succeed With Web Content Personalization, Start Failing Now” Forrester report 18 © 2010 Forrester Research, Inc. Reproduction Prohibited

And you’ll have to help connect the dots Analytics AB and multivariate testing Content targeting WCM Document output management Mobile DAM CRM Search Social tools Email campaign eCommerce management MRM 27 © 2010 Forrester Research, Inc. Reproduction Prohibited

What are the most relevant components? With which other enterprise applications do you plan to integrate WCM? 46% Web analytics Social networking 35% 34% CRM DAM 22% Email campaign software 20% Other 14% A/B and multivariate testing 13% Enterprise marketing suites 5% Source: January 2010 Global WCM User Adoption Online Survey 28 © 2010 Forrester Research, Inc. Reproduction Prohibited

How do you move beyond just Web content management?  Align – and organize – your core stakeholders.  Assess your maturity against the seven Cs, then prioritize.  Inventory your technology and perform a gap analysis.  Source technology and connect the dots strategically. 29 © 2010 Forrester Research, Inc. Reproduction Prohibited

Synergy - Forrester Keynote - Moving Beyond Web, Content, and Management

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Synergy - Forrester Keynote - Moving Beyond Web, Content, and Management — Presentation Transcript