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Both ShawConnect.ca and Showcase.ca were implemented on the Ektron platform by implementation partner NorthPoint Digital.
“It has been about a year since we launched this version of the ShawConnect site,” says Cynthia Long, Senior Manager at ShawConnect.ca. “We basically went from zero audience, zero page views, to now over 18 million page views and about 1.5 million visitors per month. We’re seeing excellent visitor engagement, with the average visitor spending more than nine minutes per visit and browsing over ten pages.”
Zach Feldberg is Manager of Original Programming & Shows for Digital Media at Shaw Media. “With Showcase.ca, we’re trying to drive awareness of the shows and ramp up the engagement people have with the shows,” Feldberg says. “Plus, we need to site to fulfill show awareness and advertising needs as well. So the site serves a dual purpose for both programming and marketing. In consequence, we need to keep the site content up to date, very quickly and easily, feeding in video and editorial content every day.”