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Ektron London Conference: Realise Digital - Old Dogs, New Tricks
 

Ektron London Conference: Realise Digital - Old Dogs, New Tricks

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Based on their experience deploying websites for NACCO Materials Handling Group, AXA, and the Lloyds Banking Group, Ektron implementation partner, Realise Digital, shares the 10 principles that are ...

Based on their experience deploying websites for NACCO Materials Handling Group, AXA, and the Lloyds Banking Group, Ektron implementation partner, Realise Digital, shares the 10 principles that are vital to making your Ektron project a success.

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    Ektron London Conference: Realise Digital - Old Dogs, New Tricks Ektron London Conference: Realise Digital - Old Dogs, New Tricks Presentation Transcript

    • Hello. Nathan Fulwood Business Development Director Dave Malins Technical Manager
    • Old dogs, new tricks. What we’ve learned over 6 years and a dozen builds.
    • 10+ in-house, certified Ektron .Net developers working within a digital agency of 60+ 11 flagship projects delivered By the Numbers. 1of 4 Elite partners in Europe Six years experience
    • Realise.
    • We’ve got a proven track record.
    • Top 10.
    • Educate Internally.
    • Educate Internally. • Ektron is not just a developer’s tool • Involve: - Designers - Marketing - Business Stakeholders • Encourage them to ask ‘what can this do for me?’
    • Build a consistent team.
    • Build a consistent team. Design Content Owner Web & Technical Development Project Manager (And try and keep them)
    • Understand your audience.
    • Research. GLOBAL ONLINE SURVEY 15,151 invitations sent (via email) (more than 1/3 of which were outside North America) + translated into 10 languages 373 responses (2.46%RR) QUALITATIVE INTERVIEWS phone-based Dealers from across the world (10) + online survey to over 90 key NMHG people Internal Stakeholders (14) Customers from across the world (24)
    • Cross-sector: 1. to find out details of a specific product 2. to get an overview of the trucks they produce 3. to find the right product 4. to find information on parts 5. to find a dealer 6. to find what products they have to meet my need 7. to access maintenance information 8. to find what solutions they have to meet my need 9. to find information on service 10. to find how to fix a problem with my fork-lift truck User journeys.
    • User journeys.
    • Targeted content.
    • Understand your audience. • Get out and speak to your users - from a pint over lunch to a global research program • Segmentation will help you design a better site from day one • Allows for content targeting & marketing optimisation (see V9)
    • Never underestimate the C in CMS.
    • Never underestimate the C in CMS. • You’re going to need to: - Audit - Create - Describe - Model - Translate - Sign off - Load - Review • This always takes longer than you think • Treat it as a separate project • Automatic migration can help, but nothing trumps good old fashioned human editing • Give beta access to authors early
    • Use PageBuilder (considerately).
    • Hyster - Pagebuilder. • Define drop zones clearly to your client • Make sure to only allow specific widgets on templates • Keep it simple, often less is more
    • Use PageBuilder (considerately). • With great power comes great responsibility • Think carefully about the templates and drop zones you’re offering • Link specific widgets to templates • Often less is more
    • Get search right.
    • SWIP - Search.
    • SWIP - Search.
    • Get search right. • Expectations are high • Search signals intent • Out of the box search is good – and getting better • Take advantage of the Ektron API to deliver bespoke search tools • Think outside the (search) box
    • Test, Test, and Test again.
    • Test, Test, and Test again. • Testing isn’t something just done at the end • Plan testing up-front • Test Designs, Wires… • System Testing, Gap Analysis & User Acceptance Testing
    • Stay current.
    • Stay current. • Make the most of your investment: - New features - Better support • Build to be upgraded • Plan for service pack upgrades and one major upgrade per annum
    • Train up.
    • Train up. • Build advocates from day one • Show progress regularly – lots of show & tells • Provide the right level (author, admin, developer) early in the project… • Internally, or via Ektron • Provide bespoke documentation
    • Make friends with Ektron.
    • Make friends with Ektron. http://developer.ektron.com/ https://twitter.com/ektron https://www.facebook.com/Ektron http://www.ektron.com/Community/
    • 10 lessons… (1) Educate Internally (2) Build a Team (3) Understand your audience (4) Consider Content (5) Get Search Right (6) Use PageBuilder appropriately (7) Test, Test, Test (8) Stay Current (9) Train up (10) Make Friends
    • Questions?
    • Thank you. Nathan Fulwood nathan@realise.com 0131 4766093 @realisetweets