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A full-service financial institution, Northwest Federal Credit Union (NWFCU) ranks among the largest credit unions in Virginia and in the top 50 credit unions in the nation. Established in 1947 and headquartered in Herndon, VA, Northwest Federal is dedicated to providing financial services and education to its members and the community. NWFCU currently serves more than 125,000 members and has assets in excess of $2.5 billion.
“We searched for a content management system that would give our marketing team the ability to control their own content and to make changes on a timely basis,” says Sandra McDonnell, Senior Web Developer at NWFCU, on the organization’s selection of the Ektron CMS. The redesigned site would also need to integrate with NWFCU ‘s newly-built online banking portal, which was rolled out just before the redesigned nwfcu.org site.
The Ektron Web Content Management Solution provides everything organizations need to empower content creators and deliver a great online experience to site visitors. The Ektron CMS is used by more than 3,800 organizations today, and provides a flexible and scalable solution for robust content management. With a best of breed approach, Ektron integrates seamlessly with CRM, Analytics, Marketing Automation Systems, ERP, and SharePoint to help speed a website’s time to value.
NWFCU commissioned Ektron Elite implementation partner Fig Leaf Software to redesign their website, replacing it with a more modern design, and adding the Ektron content management system for ongoing content updates and site maintenance. An award-winning team of imaginative designers, innovative developers, experienced instructors, and insightful strategists, Fig Leaf Software offers a full spectrum of web-related services, including design, marketing and content strategies, custom software development, product licensing and personalized training.
Fig Leaf Software helped NWFCU through every stage of the project lifecycle, from selecting the technology, to designing the site, to deciding on functional requirements, to testing/implementation, and providing custom training for NWFCU’s content managers.
Overwhelmingly Positive Feedback
Visitor feedback on the new site has been overwhelmingly positive, with first-day comments on the site almost entirely complimentary of the new design and functionality. Today, NWFCU’s process for updating their site requires minimal technical knowledge and is much more efficient.
“From an internal standpoint, having the Ektron CMS has been phenomenal,” says McDonnell. “Our programming team no longer has to make site content edits which frees us up to work on more of our system-related responsibilities. Content, design and publishing is now under the control of our marketing team and they couldn't be more pleased!“
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For more information on how Ektron can help you build a successful website, please visit ektron.com.