Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Ektron London Conference: Myth Busting the Dark Art of SEO

372

Published on

Rob Stoves, Solutions Consultant, Ektron, shines some light on the dark corners of search engine optimization.

Rob Stoves, Solutions Consultant, Ektron, shines some light on the dark corners of search engine optimization.

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
372
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Rob Stoves Solutions Consultant, Ektron rob.stoves@Ektron.co.uk Myth Busting the Dark Art of SEO
  • 2. Copyright © 2013 Ektron, Inc. Myth Busting the Dark Art of SEO • Introduction to how search engines work • Some common SEO techniques used over the last 10 years • Black hat and white hat SEO • Tips to improve rankings
  • 3. Copyright © 2013 Ektron, Inc. What SEO isn’t • SEO shouldn’t be about getting to the top of Google for particular phrases • We shouldn’t be optimizing for search engines • We should be optimizing for people • Although short term benefits can be gained it will not last without continual investment
  • 4. Copyright © 2013 Ektron, Inc. How search engines work
  • 5. Copyright © 2013 Ektron, Inc. On page SEO Search Engine Submission
  • 6. Copyright © 2013 Ektron, Inc. On page SEO Page rankSearch Engine Submission Anchor text
  • 7. Copyright © 2013 Ektron, Inc.
  • 8. Copyright © 2013 Ektron, Inc. On page SEO Search Engine Submission Domain authority Page rank Anchor text
  • 9. Copyright © 2013 Ektron, Inc. On page SEO Page rank Search Engine Submission Anchor text Domain authority Link context User signals
  • 10. Copyright © 2013 Ektron, Inc.
  • 11. Copyright © 2013 Ektron, Inc. Negative SEO
  • 12. Copyright © 2013 Ektron, Inc.
  • 13. Copyright © 2013 Ektron, Inc. TIPS • Latent Semantic Indexing • Know your competition • Your website is never finished • Don’t risk search engine penalties • Avoid keyword stuffing • Interact with bloggers in your industry • Get people to link to you
  • 14. Copyright © 2013 Ektron, Inc. GOOGLE WEBMASTER GUIDELINES
  • 15. Rob Stoves Solutions Consultant, Ektron rob.stoves@Ektron.co.uk Questions #ektronlondon Win a Kindle Paperwhite for best tweet

×