Ektron London Conference: Myth Busting the Dark Art of SEO

433
-1

Published on

Rob Stoves, Solutions Consultant, Ektron, shines some light on the dark corners of search engine optimization.

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
433
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ektron London Conference: Myth Busting the Dark Art of SEO

  1. 1. Rob Stoves Solutions Consultant, Ektron rob.stoves@Ektron.co.uk Myth Busting the Dark Art of SEO
  2. 2. Copyright © 2013 Ektron, Inc. Myth Busting the Dark Art of SEO • Introduction to how search engines work • Some common SEO techniques used over the last 10 years • Black hat and white hat SEO • Tips to improve rankings
  3. 3. Copyright © 2013 Ektron, Inc. What SEO isn’t • SEO shouldn’t be about getting to the top of Google for particular phrases • We shouldn’t be optimizing for search engines • We should be optimizing for people • Although short term benefits can be gained it will not last without continual investment
  4. 4. Copyright © 2013 Ektron, Inc. How search engines work
  5. 5. Copyright © 2013 Ektron, Inc. On page SEO Search Engine Submission
  6. 6. Copyright © 2013 Ektron, Inc. On page SEO Page rankSearch Engine Submission Anchor text
  7. 7. Copyright © 2013 Ektron, Inc.
  8. 8. Copyright © 2013 Ektron, Inc. On page SEO Search Engine Submission Domain authority Page rank Anchor text
  9. 9. Copyright © 2013 Ektron, Inc. On page SEO Page rank Search Engine Submission Anchor text Domain authority Link context User signals
  10. 10. Copyright © 2013 Ektron, Inc.
  11. 11. Copyright © 2013 Ektron, Inc. Negative SEO
  12. 12. Copyright © 2013 Ektron, Inc.
  13. 13. Copyright © 2013 Ektron, Inc. TIPS • Latent Semantic Indexing • Know your competition • Your website is never finished • Don’t risk search engine penalties • Avoid keyword stuffing • Interact with bloggers in your industry • Get people to link to you
  14. 14. Copyright © 2013 Ektron, Inc. GOOGLE WEBMASTER GUIDELINES
  15. 15. Rob Stoves Solutions Consultant, Ektron rob.stoves@Ektron.co.uk Questions #ektronlondon Win a Kindle Paperwhite for best tweet
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×