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Memorial Hermann Health System: Multiple Audiences, Multiple Sites, One Unified Message

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“Prior to our purchasing Ektron some five years ago, pretty much everything had to go through the IT organization, IT had outsourced the website to a third party, and so content update requests went …

“Prior to our purchasing Ektron some five years ago, pretty much everything had to go through the IT organization, IT had outsourced the website to a third party, and so content update requests went to them and then the third party. Essentially, a bottle-neck within a bottle-neck. Our CIO gave me the task of bringing the website in-house using a content management system. As our budget was relatively small, I first started looking for open source solutions. But as I continued my research I discovered Ektron and priced the value, and found it to be the most cost-effective solution.”

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  • 1. t MEMORIAL HERMANN HEALTH SYSTEM: MULTIPLE AUDIENCES, MULTIPLE SITES, ONE UNIFIED MESSAGE. An integrated health system, Memorial Hermann Health System is known for world-class clinical expertise, patient-centered care, and leading-edge technology and innovation. The system, with its exceptional medical staff and more than 20,000 employees, serves to advance health in Southeast Texas and the Greater Houston community. Memorial Hermann’s 12 hospitals include three hospitals in the Texas Medical Center. To Learn More Follow Us @Ektron or Visit ektron.com/CaseStudies
  • 2. t “ We needed to have a website solution that would allow us to break up our unique offerings for those audiences and allow us to provide a unified, coherent view of everything we do. “ ” I first started looking for open source solutions. But as I continued my research I discovered Ektron and priced the value, and found it to be the most cost-effective solution. Kevin Kelly, Manager of Online Marketing, Memorial Hermann Health System To Learn More Follow Us @Ektron or Visit ektron.com/CaseStudies ”
  • 3. t GOALS • Re-architect 13 sites to make them more user-friendly and unify that architecture across Memorial Hermann properties. Break out offerings into sub-sites Reduce the number of templates from 200 templates to more manageable number “ We basically redesigned all 13 websites using Ektron’s multisite functionality,” says Kelly “ With Ektron, we can keep all of our content in one place with a single login to access it all.“ To Learn More Follow Us @Ektron or Visit ektron.com/CaseStudies
  • 4. t RESULTS Ektron Smart Forms allow Memorial Hermann’s marketing personnel to make updates to the website without IT aid and help site managers maintain consistency and branding across every page. Marketing now in control of over 90 percent of site content Memorialhermann.org loads an average 20% faster 21,000% increase in visitors who used Search An average increase of 7,500+ additional site visitors per month To Learn More Follow Us @Ektron or Visit ektron.com/CaseStudies
  • 5. t Delivering enterprise Web Content Management Software and Digital Experience Management solutions. Ektron empowers organizations to fully realize their digital marketing potential by Connecting Content to Revenue. Founded in 1998 Headquarters in Nashua, NH Worldwide Offices in Australia, Canada, and the United Kingdom Regional Offices in Denver, Richmond, and San Francisco Over 3,800 customers and 12,000 sites including Fairmont Raffles Hotels International, Las Vegas Sands, Microsoft, and NASDAQ 200+ Employees To Learn More Follow Us @Ektron or Visit ektron.com/CaseStudies