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Lesley University: Improving SEO with Ektron

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Making the Ektron Selection …

Making the Ektron Selection

“Although historically many educational institutions have opted for so-called open source systems, it was strategically important to have the strength of a major company like Ektron behind us, No university can afford to have the internal developer resources needed to keep pace with market and technology changes that you would need if you went open source.”

Guided by the “Gartner Magic Quadrant for Web Content Management” report, an independent evaluation of vendors on their ability to execute, Lesley narrowed down their selection to a small group of CMS vendors, Ektron among them. Gartner named Ektron in their “Leader” quadrant in 2012, a classification that the analyst notes as, “Companies that have strong channel partners, a presence in multiple regions, consistent financial performance, broad platform support and good customer support.”

Published in: Technology

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  • 1. t Follow Us @Ektron or Visit ektron.com/CaseStudies To Learn More CAMBRIDGE, MASSACHUSETTS-BASED LESLEY UNIVERSITY PREPARES MORE TEACHERS THAN ANY OTHER PRIVATE INSTITUTION IN NEW ENGLAND AND IS ONE OF THE LARGEST U.S. PROVIDERS OF GRADUATE PROGRAMS FOR EDUCATORS. THE UNIVERSITY OFFERS UNDERGRADUATE AND ADVANCED DEGREES THAT PREPARE INDIVIDUALS TO BECOME LEADERS IN EDUCATION, COUNSELING AND PSYCHOLOGY, EXPRESSIVE THERAPIES, THE ARTS, AND A VARIETY OF OTHER PROFESSIONAL FIELDS.
  • 2. t Follow Us @Ektron or Visit ektron.com/CaseStudies To Learn More CHALLENGES • Website had evolved over the past 13 years with no consistency of labeling, no taxonomies, and had a haphazard site architecture There was no intranet for students or University community No search visibility presence
  • 3. t Follow Us @Ektron or Visit ektron.com/CaseStudies To Learn More MAKING THE EKTRON SELECTION • Lesley considered open source, but determined it needed the strengths and responsiveness of a commercial vendor Candidates included Adobe, Sitecore, and Ektron Ektron selected for “the best mix of pricing and features”
  • 4. t Follow Us @Ektron or Visit ektron.com/CaseStudies To Learn More GOING RESPONSIVE • More than 112 million Americans — one-third of the US adult population — will own a tablet by 2016 “ As students and prospective students access our content more through mobile devices, responsive design was not even a ‘nice to have,’ it was a mandatory feature. Strategically, we didn’t want anything that did not have responsive design. We wanted a state-of-the-art content management system. ”
  • 5. t Follow Us @Ektron or Visit ektron.com/CaseStudies To Learn More • Every faculty member to have a dedicated page with their profile and where the content for each faculty page would be updated regularly • Site editors reduced from 186 to 30 • Weekly “web clinics” to help the editors familiarize themselves with the CMS • In four months 1600 web pages created • Editors trained in the Ektron CMS • Several subdomains consolidated into one site • New intranet created on Ektron CMS FOUR MONTHS TO IMPLEMENTATION
  • 6. t Follow Us @Ektron or Visit ektron.com/CaseStudies To Learn More Over 50 percent growth in visits since launch Organic search increased over 285 percent PHENOMENAL GROWTH IN SEO
  • 7. t Follow Us @Ektron or Visit ektron.com/CaseStudies To Learn More Delivering enterprise Web Content Management Software and Digital Experience Management solutions. Ektron empowers organizations to fully realize their digital marketing potential by Connecting Content to Revenue. Founded in 1998 Headquarters in Nashua, NH Worldwide Offices in Australia, Canada, and the United Kingdom Regional Offices in Denver, Richmond, and San Francisco Over 3,800 customers and 12,000 sites including Fairmont Raffles Hotels International, Las Vegas Sands, Microsoft, and NASDAQ 200+ Employees