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Mobile Best Practices

Mobile Best Practices






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    Mobile Best Practices Mobile Best Practices Presentation Transcript

    • Mobile Best PracticesDanny WilliamsWeb Marketing ManagerTechnology Credit Union@echodannyNicole RogersProduct Marketing ManagerEktron@nicolekrogers#synergymobile
    • Worldwide Smartphones: 1.08 billion
    • • Nearly 18 milliontablets were soldworldwide in 2010• 54.7 million tablets tobe sold in 2011• 28% use their tablet astheir primary PC; 43%spend more time eachday on their tablet thantheir desktop
    • Mobileis the next big area ofmarketing innovation and opportunity
    • Leveraging Mobile: HOW TO
    • Create a Mobile Strategy: POST People Objectives Strategy Technology
    • 1) People Understand the Mobile Behavior of Your Target Audience
    • 2) Objectives Determine Your Company’s Mobile Business Objectives
    • Mobile Web Page Visits Contact Us Location Mobile Apps Promotional Pages Careers ABA # Product Pages
    • 3) Strategy Build a Strategy in Order to Meet Your Objectives
    • 4) Technology Choose the Right Technology to Implement Your Strategy
    • Ektron Mobile Maturity Model
    • Mobile Failure Gomez. Why Web Performance Matters: Is Your Site Driving Customers Away.
    • Mobile Focus
    • www.natgeo.com
    • Mobile Friendly Content needs to be accessible with minimum number of Experience - Segment devices by screen size and features - Optimize files and assets for the mobile web - Leverage device capabilities (AJAX, HTML5, jQuery, video, click to call, geo-location) Layout - Take advantage of every pixel of real estate - Single column layout - Mobile templates to be elastic and not fixed
    • Mobile Friendly cont… Design - Similar theme on mobile version of site - Site visitors can quickly move to the area that meets their needs Development - Use valid markup - Option to switch between mobile and standard version of website
    • Mobile First Forced to focus … Prioritize Site is designed for visitor in mind Less is More
    •  www.techcu.comKey Design Elements Branding Color Style
    •  www.techcu.com/MobileKey Design Elements Branding Color Style
    •  www.techcu.com/MobileTechnology Stack XHTML CSS Ektron Master Page  Desk and Mobile Ektron ASPX Files  Desk and Mobile jQuery Mobile
    •  www.techcu.com/MobileAlternative Stack HTML5 CSS - Responsive Ektron Master Page  One File Ektron ASPX Files  One File
    • http://jquerymobile.com
    • www.html5rocks.com
    • www.css-tricks.com
    • Q&A Danny Williams Web Marketing Manager, Technology Credit Union @echodanny dwilliams@techcu.com Nicole Rogers Product Marketing Manager, Ektron @nicolekrogers nicole.rogers@ektron.com #synergymobile