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Ektron brightcove webinar

Ektron brightcove webinar






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Ektron brightcove webinar Ektron brightcove webinar Presentation Transcript

  • Introducing the Brightcove WidgetQuickly and easily upload, manage, and display video via your Ektron website
    Bob Canaway
    Director of Marketing
    Shiri Friedman
    Partner Manager
  • Tweet questions and comments during (and after) the webinar to #EktronBrightcove
  • Agenda
    Brightcove & Ektron Technology Partnership
    Why Video
    Why Brightcove
    Demonstration of how easy it is to use Brightcove Video Cloud in Ektron
    What Next?
  • Brightcove & Ektron
    Technology Partnership
    Video Is Important
    Ease of Use
  • Brightcove
    Shiri Friedman, Partner Manager
    June 23, 2011
  • Video is… Taking Over the Web
  • Bringing Products to Life and Increasing Engagement
    Expanding Audiences and Building Brands
    Converting Browsers Into Buyers
    Improving Communication With Stakeholders
    Video is… Driving Business Value
  • Video is… Complex
  • Brightcove Eliminates Complexity and Helps You Drive More Value with Video
  • The Brightcove Online Video Platform
    Easily Deliverto anyDevice, Destination,
    or DistributionPartner
    Easily Upload
    VideosManually orProgrammatically
    Encoding, Store and Organize
    Custom Branded PlayersAdvertising, Analytics
    Live, Mobile and more
  • Video sharing sites can be part of your strategy
    But what if you need things they do not provide, such as:
    Long format content?
    On-demand AND live streaming?
    fully-branded players that you control?
    deep integration and extensibility APIs?
    full control over advertising?
    mobile browser and mobile app support?
    a vendor relationship with real support and customer service?
  • Driving Value at Every Step in Your Online Video Strategy
  • Organize and Manage Your Entire Media Library
    Highly-productive tools to organize, label and search your entire library
    Effortlessly upload single titles manually or an entire library with APIs or FTP
    Easily schedule and control when and where your content is delivered
    Seamlessly integrate video and live assets with your existing workflows
    Unique Features
    Manual and smart playlists Quick publishing
    Upload acceleration CMS / DAM integration
    Custom metadata One-click media sharing
    Mobile Upload Advanced Media APIs
  • Style a Branded Viewer Experience
    Make your site look great with the fastest, most powerful players on the web
    Go live fast with 15 gorgeous, lightweight players with point and click styling
    Easily deliver video for Flash and HTML5 with Smart Players
    Customize and extend players with XML-based markup language BEML
    Unique Features
    Largest library of player templates Smart Players
    In-player social sharing BEML customization
    Point and click styling Plug-ins library
    Localized players in 6 languages Advanced players APIs
  • Deliver with Quality and Control to Every Screen
    Increase viewer engagement with beautiful, fast start, smooth video playback every time
    Deliver engaging experiences with long-form and short-form content to any device
    Reach your mobile audience with Smart Players and app SDK’s for iOS and Android
    Easily deliver high-quality live broadcasts with multi-bitrate and DVR-like controls
    Unique Features
    Multi-bitrate streaming Custom encoding profiles
    Content protection Apple HTTP streaming
    Bundled or BYO CDN Services iOS and Android SDKs
    Universal Delivery Service Live streaming
  • Distribute Your Content for Maximum Reach
    Drive traffic by automatically syncing your content with your YouTube channel
    Expand your audience with built-in social sharing for Facebook, Twitter, and more
    Grow your business with ads or in-player calls-to-action that travel with the video
    Increase reach by automatically sharing videos with feed-based or API syndication
    Unique Features
    YouTube Sync Whitelisted with Facebook
    In-player social sharing Twitter sharing
    Feed or API syndication Social media plug-ins
    URL shortener One-click sharing controls
  • Monetize and Convert for Maximum Value
    Drive revenue with built-in support for standard pre, mid and post roll ad formats
    Maximize value with easy to use tools to insert and optimize ads
    Accelerate time to market with integration to leading ad servers and networks
    Increase conversions with in-player calls-to-action and clickable overlays
    Unique Features
    Pre, mid and post roll ads Visual cue-point editor
    Point and click ad policy editing Advertising SDK
    In-player calls to action VAST & VPAID support
    Ad Server & Network Integration Clickable Overlays
  • Measure and Optimize Every Touchpoint
    Industry leading analytics for Flash and HTML5 views
    Identify your best content with drop-off rates and viewer attention span reporting
    See what pages, domains, geographies and social sites are driving the best traffic
    Easily integrate with existing analytics packages like Omniture and Google
    Unique Features
    Country, state, region, city reporting Engagement and drop-off
    Viewer attention span Top referring sites
    HTML5 analytics Player-level reporting
    Aggregate stats across domains 3rd party analytics
  • Flexibility and Control with a Scalable Open Platform
    Easily extend and integrate with BEML and comprehensive APIs
    Accelerate your projects with powerful SDKs for mobile, advertising and more
    Learn from the experts with 1000+ pages of documentation in 5 languages
    Easily integrate with over 100 technology partners in the Brightcove Alliance
    Unique Features
    Extensive APIs Built-in integrations
    Powerful SDKs and sample apps 3rd party extensions
    Comprehensive documentation Code samples
    BEML Player customization Active dev community
  • World Class Service and Support Ensure Your Success
    Free VideoTraining
    1000+ SupportPages and Blogs
    Developer Centerand Sample Code
    In-ProductVideo Training
    Global Network ofPartners and Agencies
    Global CustomerSupport Team
    Pro-Services andBest Practices Team
    Account Management
  • Driving Value at Every Step in Your Online Video Strategy
    San Francisco
    Trusted by over 2,300 customers in 50 countries
    Extensive service, and support ensures success
    Industry leadership gives you the most advanced solution
    Global organization to partner with you as you grow
    All the tools you need to drive value with video
    New York
  • See The Brigtcove Widget
  • What Next?
    Ektron Customers
    Get the Widget
    Sign up for the free Brightcove trial
    Brightcove Customers
    Learn more about Ektron and Web Content Management at www.ektron.com
    Email Ektron at info@ektron.com
  • Resources
    These Slides
    The Brightcove Widget
    More on video
  • Continue the conversation at #EktronBrightcove