Behringer Harvard: Providing the Best Visitor Experience with Ektron

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"From a marketing standpoint, the website is one of our most important brand engagement tools," notes Kellie Richter, Senior Vice President of Marketing at Behringer Harvard. "Our website is what we focus on first when we're making any brand or messaging changes. Another focus of our website initiative was to simplify the overall visitor experience through navigation improvements and to provide the best experience from the visitor's standpoint, no matter how the site is being accessed."

The Ektron-powered Behringer Harvard websites haveover 2500 registered website members, with nine content author/editors supported by two site administrators.

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Behringer Harvard: Providing the Best Visitor Experience with Ektron

  1. 1. t BEHRINGER HARVARD: PROVIDING THE BEST VISITOR EXPERIENCE WITH EKTRON Behringer Harvard creates, manages and distributes global institutional-quality alternative investment programs for individual and institutional investors. Programs sponsored and managed by the Behringer Harvard group of companies have attracted equity of more than $6 billion and made investments into more than $11 billion in assets. Behringer Harvard has over 2500 registered website members, with nine content author/editors supported by two site administrators. Follow Us @Ektron or Visit ektron.com/CaseStudies To Learn More
  2. 2. t “ From a marketing standpoint, the website is one of our most important brand engagement tools Our website is what we focus on first when we’re making any brand or messaging changes. Another focus of our website initiative was to simplify the overall visitor experience through navigation improvements and to provide the best experience from the visitor’s standpoint, no matter how the site is being accessed. ” Kellie Richter, Senior Vice President of Marketing at Behringer Harvard Follow Us @Ektron or Visit ektron.com/CaseStudies To Learn More
  3. 3. t Three main sites running on the Ektron platform serve Behringer Harvard audiences. Behringerinvestors.com provides investors with information on their investment portfolio balance, recent account activity, and historical account information. Behringersecurities.com offers resources for financial professionals. The main corporate site, behringerharvard.com, provides the public with information on who we are, what we do, and the investment programs we offer.
  4. 4. t An innovative use of Ektron Smart Form technology is its interaction with the Behringer Harvard Property Gallery iOS app. Through the Property Gallery app, you can view properties by location or property type, review property information at a glance and access the prospectus for any Behringer Harvard current offering. An Ektron Smart Form saves the data and associates the correct imagery with that building,” A handler called by the iOS app responds with the data in order to populate the screens, and to place a pushpin on a map for each property.
  5. 5. Delivering enterprise Web Content Management Software and Digital Experience Management solutions. Ektron empowers organizations to fully realize their digital marketing potential by Connecting Content to Revenue. Founded in 1998 Headquarters in Nashua, NH Worldwide Offices in Australia, Canada, and the United Kingdom Regional Offices in Denver, Richmond, and San Francisco Over 3,800 customers and 12,000 sites including Fairmont Raffles Hotels International, Las Vegas Sands, Microsoft, and NASDAQ 200+ Employees

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