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"From a marketing standpoint, the website is one of our most important brand engagement tools," notes Kellie Richter, Senior Vice President of Marketing at Behringer Harvard. "Our website is what we focus on first when we're making any brand or messaging changes. Another focus of our website initiative was to simplify the overall visitor experience through navigation improvements and to provide the best experience from the visitor's standpoint, no matter how the site is being accessed."
The Ektron-powered Behringer Harvard websites haveover 2500 registered website members, with nine content author/editors supported by two site administrators.