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Asthma Australia: Increasing Web Traffic and Donations with Ektron

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Asthma Australia (http://www.asthmaaustralia.org.au) has blossomed over the last 50 years to become the largest source of independent asthma funding external to the Australian government. …

Asthma Australia (http://www.asthmaaustralia.org.au) has blossomed over the last 50 years to become the largest source of independent asthma funding external to the Australian government.

Challenges

• Increasing amount of content
• A disparate community of supporters
• Technology changes driving consumer behavior
• The need to invest in online communications with a view to having the website act as the central hub of information for consumers
• Mobile visits to the Asthma Foundation website rising sharply from 3% to over 30% over the last three years

Ektron as the CMS of Choice: Results

• A user-friendly, content-centric platform
• Value for the investment in the Ektron platform was a vital factor
• Increase in web traffic by 114%
• 78% increase in donations coming directly through the website


Going Mobile & Targeting Content

• Focus was on making the new Asthma Australia website as pleasant and functional an experience on mobile as its desktop counterpart.
• Ektron’s capabilities in easily addressing responsive and adaptive design were a major benefit in facilitating this approach
• The Ektron CMS framework empowered Asthma Australia to use geo-based targeting to automatically deliver different content to the audiences of the various foundations while maintaining simple website navigation

Published in: Technology, Health & Medicine

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  • 1. t ASTHMA AUSTRALIA: INCREASING WEB TRAFFIC & DONATIONS WITH EKTRON. Asthma Australia ( www.asthmaaustralia.org.au) has blossomed over the last 50 years to become the largest source of independent asthma funding exter nal to the Australian government. To Learn More Follow Us @Ektron or Visit ektron.com/CaseStudies
  • 2. t CHALLENGES • Increasing amount of content Technology changes driving consumer behavior The need to invest in online communications with a view to having the website act as the central hub of information for consumers Mobile visits to the Asthma Foundation website rising sharply from 3% to over 30% over the last three years To Learn More Follow Us @Ektron or Visit ektron.com/CaseStudies
  • 3. t EKTRON AS THE CMS OF CHOICE: RESULTS • A user-friendly, content-centric platform Value for the investment in the Ektron platform was a vital factor Increase in web traffic by 114% 78% increase in donations coming directly through the website To Learn More Follow Us @Ektron or Visit ektron.com/CaseStudies
  • 4. t GOING MOBILE & TARGETING CONTENT • Focus was on making the new Asthma Australia website as pleasant and functional an experience on mobile as its desktop Ektron’s capabilities in easily addressing responsive and adaptive design were a major benefit in facilitating this approach The Ektron CMS framework empowered Asthma Australia to use geo-based targeting to automatically deliver different content to the audiences of the various foundations while maintaining simple website navigation To Learn More Follow Us @Ektron or Visit ektron.com/CaseStudies
  • 5. t Delivering enterprise Web Content Management Software and Digital Experience Management solutions. Ektron empowers organizations to fully realize their digital marketing potential by Connecting Content to Revenue. Founded in 1998 Headquarters in Nashua, NH Worldwide Offices in Australia, Canada, and the United Kingdom Regional Offices in Denver, Richmond, and San Francisco Over 3,800 customers and 12,000 sites including Fairmont Raffles Hotels International, Las Vegas Sands, Microsoft, and NASDAQ 200+ Employees To Learn More Follow Us @Ektron or Visit ektron.com/CaseStudies