This is a sample presentation of one idea among many possible ideas
US Election
Senator Barak Hussein Obama won
With middle name Hussein
With many special interest groups against him
Churches against him
Clintons against him in the beginning
He did not apologize profusely for allegations against him
He generally stood his ground
He responded expeditiously and appropriately to all attacks
Senator Obama
Announced his candidacy in time because he believed he could get there
He took an ordinary word “Change” and made it a brand
Change.gov
Sen Obama made “change” a brand word.
What will be our brand word?
He created support groups online and offline that extends in millions with 10m email list or so – A new vote bank
Had an excellent support team
Has surrounded himself with best of the best names
New Terminology
Terms that are loosing value because of their inherent narrow and divisive perspective:
Hindutva
Vote bank
Ram mandir
Ram setu
Article 370
These can be second tier issues
New Terminology
Should be all inclusive
You can say that you represent every one in the country or region.
Has deep rooted Indian philosophy
Applies to all times and all space
vision
Achieve, sustain and promote Global Well-being (GWB)
Depends on Local Well Being (LWB)
Sanskriti
Shiksha
Suraksha
Sampannata - Samridhi
Santulan
Guided by
Gita: MKG took his inspiration from Gita and so do I
Krishna – Pride of Gujrat
Global Well-being
What is GWB
How
Monitor and tell
Achieve GWB – Action Items
Timeline
Sooner the better
May help build image
May help in coming election
What is Global well-being
GWB – The 21 st century guiding principle
20 th century was dominated by terminologies like:
Global peace
Human Rights
Environment Friendly
Justice
Righteousness
What is Global well-being
Is all inclusive
Is like an index which can go up and down determined by
Safety vs danger
Security vs insecurity
Fear vs fearlessness
Trust vs suspicion
Freedom vs suffocation
How to achieve global well-being
Division of people based on quality:
People with good intentions (Sadhunam) They need to be:
Nurtured
Protected and allowed toprosper
People with bad intentions (dushtrikam) i.e. a Terrorist
Given a chance to change and if not
May need to be eliminated to protect the normal functioning of regular people
Action Items
Create think tank
People from different countries
Different communities
Different political affiliations
Create interactive forums
Blogs
Social network sites
Media debates or surveys
Action Items
Make it visible
Discussion groups in media, business and political circles
News items –Media, Print, TV etc
Internet
Funds for documentaries to film industry
Network of like minded people
Action Items
Statements
Here and there
How you support the idea
How you will support and protect all people of the state irrespective of their caste, belief system and economic class as long as they work and live their life in support of GWB
Will give chance for a change to occasional offenders
Fight and Defeat any one anywhere if they are working or supporting the work of disrupting GWB
Action Items
Fight and Defeat any effort to disrupt GWB (terrorism) – developing Infrastructure
Prevention
Intelligence
Preparedness – as deterrent
Fire fighting
Adequate support to law and order
Efficient fighting force in case of attacks
Eliminating the root cause
Action items
Eliminating or Limiting the root cause
Evidence
Confront offenders
International networking and support
Execution of steps to elimination
May take long time
May be one by one
Action Items
Branding
By association
GWB clubs, associations, people
GWB WITH BJP???
GWB GUIDE TO FIGHT TERRORISM
ORGANIZATIONS AND INDUSTRY SUPPORTING GWB
Certification/Regulations
May be a good idea not to add govt. bureaucracy
Private certification may come in place as is for environment-friendly brands and for quality of products.
difficulties
Political manouvering
Special Interest Groups!!!!!!!!!!!!!!!!!
It is not conventional
This is not a good idea
May not get enough support
It is such a good idea that friends will not support because they do not want to see some one else succeed – success in politics creates competition and a sense of insecurity
Answers
Find another good idea
It will be difficult, who says life is easy
Find early adopters
Find people who are influential and can adopt to the new ideas and influence others
Marketing, marketing, marketing
Thanks
Samskriti
Well being index
movie/television on gita +
Sampannata / Shiksha:
Bring Innovation and creativity to India
KMB FOR GWB
(Inspired by Gita)
Is only possible if there is regional well-being and vice versa.
Maharashtra or Gujrat’s well being is directly connected with well being of the nation India which in turn also depends on well-being of neighbors and the world.
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