Product Innovation is a Habit


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Product innovation is not about coming up with more ideas. It's about creating an environment where it is safe to fail. Where ideas can be tested cheaply and quickly. In this presentation, Ed will describe simple ways that teams, leaders and organizations can make testing new ideas cheap stolen from Lean Startup, Design Thinking and Continuous Delivery.

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  • In 1936, when delays slowed construction, Strauss invested over $130,000 in a novel safety feature: a vast net -- similar to a circus net -- suspended under the bridge. The safety net extended ten feet wider than the bridge's width and fifteen feet further than the roadway's length. It gave workers an abiding sense of security as they moved more freely -- and quickly -- across the slippery, half-constructed steel. "There's no doubt the work went faster because of the net," said Lefty Underkoffler, a Golden Gate bridgeman. Some workers were positively giddy about the innovation, so much so that they had to be threatened with dismissal so they wouldn't dive into the net for thrills.
  • Maybe show “We develop people, not cars”
  • Maybe show “We develop people, not cars”
  • Maybe show “We develop people, not cars”
  • Show Defensive line
  • Remove all bureaucracy. Picture of Satellite or space junk.
  • Radical Transparency.
  • Although only 26,794 people signed up in health plans through the federal site the first month of open enrollment, 993,635 applied for coverage and were waiting to finalize decisions. For many it took hours of persistence, dealing with frozen screens and error messages. When states running their own sites are included, a total of 1.5 million individuals have applied.
  • Add Lean Startup Loop.
  • Rapid product/rollout makes it extremely hard for competitors to gain traction against you
    Rapid success builds strong team morale
    Rapid success generates more PR
    Fast growth grows company valuations
  • Product Innovation is a Habit

    1. 1. Innovation is a Habit: Creating an amazing engineering culture. By Ed Kraay Yahoo!
    2. 2. Photo by San Francisco Public Library - "There's no doubt the work went faster because of the net," Lefty Underkoffler.
    3. 3. Make it safe to fail. “If you’re not making mistakes, you’re not trying hard enough” Philip Ljubicich
    4. 4. De-stigmatize mistakes Photo by Stuck in Customs -
    5. 5. You will make your team/company one that developers want to be at.
    6. 6. Best Working Conditions Best Programmers Best Software Profit Adapted from Fog Creek From article:
    7. 7. 1. Open 2. Don’t waste my time 3. A Problem Worth Solving 4. Learn Faster 5. Close
    8. 8. 1. A problem worth solving 2. See people using my product. 3. Don’t waste my time
    9. 9. Management’s job: Create the conditions to enable that.
    10. 10. “Making undo really easy makes for an awesome engineering culture.” Brett Taylor, former CTO Facebook
    11. 11. Automate Commit to Production Photo by Stuck in Customs -
    12. 12. "If I knew it would take months for software to go from fingers to production, I would have become an accountant." - Stas Zvinyatskovsky, Architect at Yahoo!
    13. 13. “Go as fast as you can. You need a seatbelt. Tests are your seatbelt.” Yukihiro “Matz” Matsumoto
    14. 14. 1. Open 2. Don’t Waste my time 3. A problem worth solving 4. Learn Faster 5. Close
    15. 15. Empathy
    16. 16. Get out of the building
    17. 17. Talk to customers
    18. 18. Try Innovation Games, Empathy Interviews
    19. 19. Empathy Map
    20. 20. 1. Open 2. Don’t Waste my time 3. A problem worth solving 4. Learn Faster 5. Close
    21. 21. How not to launch a startup
    22. 22. New store design launch: no data or testing. Photo by Robert S. Donovan -
    23. 23. Photo by Mike Licht, -
    24. 24. The "most dangerous" of all failure points for a software development project is the "big bang" release, the approach the government took by releasing the ACA site on Oct. 1 release, said Jim Johnson.
    25. 25. From 2003 - 2011
    26. 26. Waterfall
    27. 27. “We are not prophets” Yukihiro “Matz” Matsumoto
    28. 28. “Doing Agile” Adapted from
    29. 29. Still handoffs (Wasteful)
    30. 30. Optimize the whole
    31. 31. Lean Startup
    32. 32. There is much more… Lean Startup Build, Measure, Learn
    33. 33. Agile methods focus mainly on building
    34. 34. Learn/Measure Faster Pass/Fail tests Bucket Tests Fake Doors Empathy Interviews Net Promoter Score
    35. 35. Create a culture of entrepreneurs, not a culture of politicians
    36. 36. Leadership Shift “We have to move decisions from politics and powerpoint to instead enable decisions to be made by the best ideas that can be validated in the market.” Scott Cook Lean Startup Conference 2012
    37. 37. Leadership Shift From: “What is your solution and what analysis lead you to that solution?” to “What’s the fastest way to get an experiment to test that idea.” Scott Cook Lean Startup Conference 2012
    38. 38. Business Model Canvas provides a simple way of exposing our assumptions so they can be tested.
    39. 39. 1. Open 2. Don’t Waste my time 3. Automate Commit to Production 4. Learn Faster 5. Close
    40. 40. Take the Lean Launchpad Udacity class (free) with your team.
    41. 41. You learn how to test every aspect of your business model cheaply.
    42. 42. “Speed as the strategy.” Mike Cassidy
    43. 43. Resources • • • Design Thinking Action Lab: • How spotify builds products wSpotifyBuildsProducts.pdf • Speed as the strategy Udacity Lean Startup Class: Pretotyping:
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