Social media 102 battle plan

Social media 102 battle plan
how to build a sustainable battle plan to grow your social media investment and become a social business
collaborative enterprise

NOT REALLY THIS COMPLICATED

paradigm or generational shift
baby boomers
generation x
generation y
social
evolution
loyalty
economy
internet
www
personal
computes
service
economy
1960s
1970s
1980s
1990s
2000s
generational
generational
generational
paradigm
paradigm

traditional 1:1 relationship
socially augmented
1:m:1 relationships
social
CRM
CRM
Shifting interaction models

let’s check where we are

#1 – social is customer centric

#2 – it pays to become social

#3 – goals are adjustable

social media 101 is done – now what?

the new SCRM
p
m
legacy
systems
data
warehouse
erp
cloud
sales
marketing
customer service
feedback
management
social business rules
channels
m - community
c –customer
p –partner
e - employee
c
p
e
m

a social business model

so… how about that battle plan?

Social media 102 battle plan

Battalion of community focus
communities
social media
customer jobs
customer
community focus
customer centric
corporate goals
business 1.0
collaborative enterprise
social business

Tank flank of investment leverage
client facing operations
biz
function
internal operations
rules
biz
function
community
channel
rules
channel
community
the collaborative enterprise

additional communities platoon

Count
Von
Moltke
Moltke
The
Elder
Austro
Prussian
War of
1866
“NO PLAN OF OPERATIONS EXTENDS WITH CERTAINTY BEYOND THE FIRST
ENCOUNTER WITH THE
ENEMY’S MAIN STRENGTH”

bottom line – feed on the success

confused?

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Social media 102 battle plan

by Esteban Kolsky on May 14, 2010

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Social media 102 battle plan — Presentation Transcript