Social Business is a Snap!

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Presentation to IMS SF 2013 on how to do social business in five "easy" steps.

Presentation to IMS SF 2013 on how to do social business in five "easy" steps.

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  • 1. social business is a snap! esteban kolsky – thinkJar @ekolsky
  • 2. what truly worries me about social virtually no understanding of how social affects the business
  • 3. what is social business? the term Social Business was defined by Nobel Peace Prize laureate Prof. Muhammad Yunus, and is described in his books Creating A World Without Poverty and Building Social Business In Yunus' definition, a Social Business is a business: Created and designed to address a social problem. A non-loss, non-dividend company, i.e. It is financially self-sustainable Profits realized by the business are reinvested in the business itself (or used to start other social businesses), with the aim of increasing social impact. source:wikipedia
  • 4. is this social business? kum • ba • yah • ti • za • tion
  • 5. the “science” behind business
  • 6. simple equations make business decisions collaboration engagement channel collaboration = engagement x channel engagement = collaboration channel channel = collaboration engagement or is this social business?
  • 7. CRM Collaboration SCRM E2.0 social business collaborative enterprise 20101990 2015 2020 social business in perspective
  • 8. generational perspective • stage one, content focus – generation, management, tracking, reporting – mostly tied to results, not strategic yet – inbound • stage two, analytics and measurement intensive – we need to see if it makes sense – correlate results to business results (not department) • stage three, collaborative enterprise (next gen) – we are not even started understanding this one
  • 9. social business is a snap!
  • 10. people there is no methodology that will change any company’s culture – that takes time and is influenced heavily by external factors
  • 11. People are already social
  • 12. process social business is about a business evolution that happens by adopting social media (channels) to — well, do the same you always did – but better
  • 13. technology only thing technology does really well is show how poorly our processes work – faster! it is not the answer…
  • 14. channels (social or not) communities R&D PLM KM CRM ERP … collaboration engine rules engine reputation engine integration engine social business platform social business framework
  • 15. measurement
  • 16. don’t just count, correlate to KPIs
  • 17. governance
  • 18. discuss….