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Social Business is a Snap!
 

Social Business is a Snap!

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Presentation to IMS SF 2013 on how to do social business in five "easy" steps.

Presentation to IMS SF 2013 on how to do social business in five "easy" steps.

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    Social Business is a Snap! Social Business is a Snap! Presentation Transcript

    • social business is a snap! esteban kolsky – thinkJar @ekolsky
    • what truly worries me about social virtually no understanding of how social affects the business
    • what is social business? the term Social Business was defined by Nobel Peace Prize laureate Prof. Muhammad Yunus, and is described in his books Creating A World Without Poverty and Building Social Business In Yunus' definition, a Social Business is a business: Created and designed to address a social problem. A non-loss, non-dividend company, i.e. It is financially self-sustainable Profits realized by the business are reinvested in the business itself (or used to start other social businesses), with the aim of increasing social impact. source:wikipedia
    • is this social business? kum • ba • yah • ti • za • tion
    • the “science” behind business
    • simple equations make business decisions collaboration engagement channel collaboration = engagement x channel engagement = collaboration channel channel = collaboration engagement or is this social business?
    • CRM Collaboration SCRM E2.0 social business collaborative enterprise 20101990 2015 2020 social business in perspective
    • generational perspective • stage one, content focus – generation, management, tracking, reporting – mostly tied to results, not strategic yet – inbound • stage two, analytics and measurement intensive – we need to see if it makes sense – correlate results to business results (not department) • stage three, collaborative enterprise (next gen) – we are not even started understanding this one
    • social business is a snap!
    • people there is no methodology that will change any company’s culture – that takes time and is influenced heavily by external factors
    • People are already social
    • process social business is about a business evolution that happens by adopting social media (channels) to — well, do the same you always did – but better
    • technology only thing technology does really well is show how poorly our processes work – faster! it is not the answer…
    • channels (social or not) communities R&D PLM KM CRM ERP … collaboration engine rules engine reputation engine integration engine social business platform social business framework
    • measurement
    • don’t just count, correlate to KPIs
    • governance
    • discuss….