ICT Roles in Media Print Industry


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How ICT change the landscape of printing and digital media industry

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ICT Roles in Media Print Industry

  1. 1. Print Media in the Knowledge Economy Era “ New Landscape for Digital Society” presented by Richardus Eko Indrajit indrajit @post.harvard.edu
  2. 2. About Knowledge Economy <ul><li>4M: </li></ul><ul><ul><li>Money (Modal) </li></ul></ul><ul><ul><li>Man (Manusia) </li></ul></ul><ul><ul><li>Machine (Mesin) </li></ul></ul><ul><ul><li>Materials (Material) </li></ul></ul><ul><ul><li>Information (Informasi)  Knowledge (Pengetahuan) </li></ul></ul><ul><li>Three Main Dominant Laws </li></ul><ul><ul><li>Speed (Moore) </li></ul></ul><ul><ul><li>Network (Metcalfe) </li></ul></ul><ul><ul><li>Economy (Coase) </li></ul></ul>
  3. 3. Mass Media Defined by Paul Traudt <ul><li>Mass Media is “the range of print, electronic, filmic [and digital?] opportunities supported by multiple platforms for presentation and consumption [of information and entertainment] by a mass audience [?] ” </li></ul>
  4. 4. The Four Generation Cohort <1946 1946-1964 1964-1980 >1980 <ul><li>From “close” to “open” environment: </li></ul><ul><li>Society </li></ul><ul><li>Communication </li></ul><ul><li>Market </li></ul><ul><li>Mind </li></ul><ul><li>Behavior </li></ul><ul><li>Value </li></ul>CONNECTING or CONFLICTING ?
  5. 5. Generation Characteristics VETERANS < 1946 BABY BOOMERS 1946-1964 XERS 1965-1980 MILLENIALS >1981 Dedicated to a job Live to work Work to live Live in the moment Respectful of authority Sense of optimism Contract Technology savvy Duty before pleasure Champions of causes Pragmatic world Consistent expectations Patience is a virtue Go into debt Self-reliant Street smart Honor and integrity Team and process oriented Attached to the edge Fun is a must Reluctant to change Personal gratification Authority is casual Give respect if they are respected Patriotic Nostalgic of youth Versatility of skills Diverse in nature
  6. 6. Changing Mass Media <ul><li>Characteristics </li></ul><ul><li>Faster </li></ul><ul><li>Cheaper </li></ul><ul><li>Easier (user friendly) </li></ul><ul><li>Smaller (miniaturization) </li></ul><ul><li>Better (quality) </li></ul><ul><li>More powerful </li></ul><ul><li>Similar </li></ul>
  7. 7. Changing Mass Media <ul><li>Television </li></ul><ul><li>Less Logical </li></ul><ul><li>Image dominant </li></ul><ul><li>Less verbal </li></ul><ul><li>Faster cutting and pace </li></ul><ul><li>Surrealistic </li></ul><ul><li>Dependent on special effects </li></ul><ul><li>Structured montage </li></ul>
  8. 8. Changing Mass Media <ul><li>Newspapers </li></ul><ul><li>Meaner and leaner </li></ul><ul><li>Profit driven </li></ul><ul><li>On line </li></ul><ul><li>Paperless? </li></ul><ul><li>Electronically composed/edited More graphic </li></ul><ul><li>Competitive </li></ul><ul><li>Entertainment oriented </li></ul>
  9. 9. MEDIA EFFECTS <ul><li>How much do the media affect our lives? </li></ul><ul><li>Strongly (over estimation) </li></ul><ul><li>Gradually (subconsciously) </li></ul><ul><li>Indirectly (over time) </li></ul><ul><li>Selectively, (over time) </li></ul><ul><li>It depends on what the source is……. </li></ul><ul><li>It depends on the audience’s background…. </li></ul><ul><li>It depends on the consumers beliefs & values </li></ul><ul><li>Not at all? (under estimation) </li></ul>
  10. 10. About the Print Media <ul><li>Knowledge </li></ul><ul><li>Provider </li></ul><ul><li>Fact </li></ul><ul><li>Data </li></ul><ul><li>Information </li></ul><ul><li>Knowledge </li></ul><ul><li>Wisdom </li></ul><ul><li>Sense </li></ul><ul><li>Trigger </li></ul><ul><li>See </li></ul><ul><li>Hear </li></ul><ul><li>Feel </li></ul><ul><li>Smell </li></ul><ul><li>Taste </li></ul>Content Sources and Communication Media
  11. 11. The Role of Print Media Learning Lifestyles enemy: Don’t like to write Don’t like to read enemy: Entertainment Materialism
  12. 12. What’s the Print Media For ? + “ Increasing the Quality of Personal and People Life”
  13. 13. Media Utilization
  14. 14. Media Revenue
  15. 15. Change Landscape
  16. 16. Market Analysis 1 <ul><li>More people are willing to read online newspaper and magazine - a trend for reading online material </li></ul>Customer’s habit of reading online newspaper
  17. 17. Market Analysis 2 <ul><li>Is there a market for selling e-books? </li></ul><ul><li>Statistics shows that there are spaces for the customers to change their reading conventions from traditional books to the electronic one </li></ul><ul><li>Providing a convenient way to read book is essential </li></ul>
  18. 18. Market Analysis 3 <ul><li>We estimate that e-books reduce the production cost by 50% , at least </li></ul><ul><li>E-books selling prices are in the range of customers’ acceptable price </li></ul><ul><li>E-books are competitive with traditional books! </li></ul>
  19. 19. Market Analysis 4 <ul><li>Each category equally shares the number of customers </li></ul><ul><li>A wide variety of books should be provided to fulfill customers’ needs </li></ul>Customer’s choice of books
  20. 20. 2/3 of US Pages are I-Commerce
  21. 21. At Least US$85 Billion in I-Commerce Pages
  22. 22. Start of the Digital Wave: Print-On-Demand <ul><li>The publishing industry is transforming: More than a shift in products and production methods… moving to a digital infrastructure. </li></ul><ul><ul><li>Traditional to Digital Asset Management. </li></ul></ul><ul><ul><li>Dramatic impacts on the supply chain, and for the role of traditional players. </li></ul></ul><ul><li>Prospects for the digital future are strong: Only gets better from here… </li></ul><ul><ul><li>POD: The threshold cost for publishing has been substantially reduced. Consumers are enjoying better selection. On Demand Print is becoming important for Publishers and Retailers. </li></ul></ul><ul><ul><li>eBook: More than half of consumers from age 15 to 55 say they want to use digital media </li></ul></ul><ul><ul><ul><li>By 2005: </li></ul></ul></ul><ul><ul><ul><ul><li>28 million people are expected to adopt devices for eBook reading for consumer trade alone </li></ul></ul></ul></ul><ul><ul><ul><ul><li>A wealth of “professional applications” will develop, greatly expanding market size </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Electronic content is expected to represent almost 10% of the total publishing market </li></ul></ul></ul></ul>10% Electronic Content
  23. 23. New Book Supply Preposition <ul><li>Complete Answer for digital content management and fulfillment: </li></ul><ul><ul><li>Turnkey approach for Publishers and Retailers alike for the digital print (POD) and digital display (ebook) of content. (Make it easy, make it effective) </li></ul></ul><ul><ul><li>Infrastructure - wide range of services for publishers and retailers </li></ul></ul>“ You give us the content, and we do the rest.” Digital Conversion Commerce Engines eBook Delivery Content Mgt & Content Hosting Digital Rights Management “ On Demand” Printing Content Re-purposing
  24. 24. Traditional Book Supply Chain <ul><li>Today </li></ul><ul><ul><li>Approximately 2/3 of all books delivered direct by publishers </li></ul></ul><ul><ul><li>“ Returns” remain as high as 30% </li></ul></ul><ul><ul><li>Inventory management and service level issues </li></ul></ul>Retail Channels Author Publisher -------------------- Warehouse Printer Book Clubs Internet Academic Libraries Chains Independent Bookseller Publisher Distribution ---------------------- Wholesale Distributor
  25. 25. Digital Book Supply Chain <ul><li>Operation: </li></ul><ul><ul><li>Publisher never “touches the book” once it is entered into the Digital Library </li></ul></ul><ul><ul><li>No inventory is required in the system </li></ul></ul><ul><ul><li>Improved service levels </li></ul></ul>Retail Channels Author Publisher Book Clubs Internet Academic Libraries Chains Independent Bookseller Lightning ---------------------- Wholesaler Publisher enters book into Lightning Digital Library (one-time event) Publisher receives monthly statement and “a check” from Lightning Hard Copy: Print on Demand Electronic Display: eBook Integrated logistics system to deal with all aspects of digital content delivery
  26. 26. Who’s Following Who ?
  27. 27. Bookseller Leaders
  28. 28. Books on Demand Books stored in a Digital Warehouse (Digital Library) Books are “produced and delivered” when ordered ( true one at a time ), either in Physical book form (POD) or e-book formats Ordered from Retail Channels, Publishers Direct, or Libraries Optimize inventory management
  29. 29. Publishers <ul><ul><li>Publishers are looking at variety of choices to make their products available electronically while protecting their rights </li></ul></ul><ul><ul><li>See (Barnes & Noble), Powells, GemStar and (NetLibrary) list of publishers </li></ul></ul><ul><ul><li>McGraw-Hill </li></ul></ul><ul><ul><li>Random House </li></ul></ul><ul><ul><li>Simon & Schuster </li></ul></ul><ul><ul><li>Time Warner </li></ul></ul>
  30. 30. The Economy of e-Books are Very Different <ul><li>The relationship between libraries, booksellers, publishers and end users will change </li></ul><ul><li>Financial transactions </li></ul><ul><ul><li>outright purchase </li></ul></ul><ul><ul><li>subscriptions and short-term leasing </li></ul></ul><ul><ul><li>pay-per-output </li></ul></ul><ul><li>Content delivery </li></ul><ul><ul><li>‘ complete’ individual e-books </li></ul></ul><ul><ul><li>subject bundles </li></ul></ul><ul><ul><li>chapters; sub-sections </li></ul></ul>
  31. 31. Minimal Barriers to Entry into Publishing e-Book <ul><ul><li>1 st Books </li></ul></ul><ul><ul><li>BiblioBytes </li></ul></ul><ul><ul><li>Book Locker </li></ul></ul><ul><ul><li>Buy Books on the Web </li></ul></ul><ul><ul><li>FatBrain – Mighty Words (eMatter) </li></ul></ul><ul><ul><li>NightKitchen </li></ul></ul><ul><ul><li>Online Originals </li></ul></ul><ul><ul><li>Spirit Virtual Books </li></ul></ul><ul><ul><li>TK3 by Night Kitchen </li></ul></ul><ul><ul><li>Universal Publishers </li></ul></ul><ul><ul><li>Xlibris </li></ul></ul>
  32. 32. Example: Lightning Source <ul><li>http://www.lightningsource.com </li></ul><ul><li>Lightning Source Inc., a subsidiary of Ingram Industries Inc. is &quot;The Digital Content Connection&quot;SM </li></ul><ul><ul><li>Print-on-demand </li></ul></ul><ul><ul><li>Vanity publishing </li></ul></ul>
  33. 33. Example: Vanity Publishing Plus <ul><ul><li>Alex Catalog of Etexts </li></ul></ul><ul><ul><ul><li>http://www.infomotions.com/alex </li></ul></ul></ul><ul><ul><li>BookonWeb - http://www.bookonweb.com/ </li></ul></ul><ul><ul><li>(Contentville) – closed this month </li></ul></ul><ul><ul><li>Fictionwise – http://www.fictionwise.com </li></ul></ul><ul><ul><li>KnowBetter.com – http://www.knowbetter.com </li></ul></ul><ul><ul><li>The Library Place (informata.com) </li></ul></ul>
  34. 34. Example: e-Book on Demand and Audio Book <ul><ul><li>There are minimal barriers to entry into publishing electronic books as opposed to becoming a print publisher </li></ul></ul><ul><ul><li>Mightywords http://www.mightywords.com </li></ul></ul><ul><ul><li>St. Barthelemy Press http://www.stbarthelemypress.com/ </li></ul></ul><ul><li>Audible </li></ul><ul><ul><li>http://www.audible.com </li></ul></ul>
  35. 35. Example: Digital Textbooks <ul><li>Digital textbooks, offer a learning environment for a new generation of students by combining the strength of great academic content with the exciting capabilities of the personal computer and the Internet! Digital textbooks encourage integration, creative exploration, and active investigation </li></ul><ul><li>Wizeup – http://www.wizeup.com </li></ul><ul><li>Addison-Wesley – http://www.aw.com </li></ul><ul><li>Metatext - http://www.metatext.com </li></ul><ul><li>Thomson eLearning ( http://www.archipelago.com/ ) </li></ul><ul><li>Jones Knowledge.com http://www.jonesknowledge.com </li></ul><ul><li>Blackboard, etc. http://www.blackboard.com </li></ul>
  36. 36. Example: Sampling Textbook Publishing <ul><li>Web sites for supplementary materials, workbooks, exercises, case studies, exams, teachers manuals, prefaces, and bibliographies </li></ul><ul><li>Easy updating </li></ul><ul><li>A few players </li></ul><ul><ul><li>Addison Wesley – statistics </li></ul></ul><ul><ul><ul><li>http://www.aw.com/stats/ </li></ul></ul></ul><ul><ul><ul><li>http:// www.awlonline.com/triola </li></ul></ul></ul><ul><ul><li>Allyn & Bacon/Longman (Pearson) </li></ul></ul><ul><ul><ul><li>http://vig.abacon.com/ </li></ul></ul></ul><ul><ul><li>Southwestern Publishing http://www.swcollege.com/ </li></ul></ul><ul><ul><li>Thomson Learning http://www.thomsonlearning.com/ </li></ul></ul>
  37. 37. Example: Library Community <ul><li>Going to the publisher world and converting output to digital format those things that began life as print </li></ul><ul><ul><li>NetLibrary http://www.netlibrary.com </li></ul></ul><ul><ul><li>Questia http://www.questia.com </li></ul></ul><ul><ul><li>Ebrary http://www.ebrary.com </li></ul></ul><ul><ul><li>MeansBusiness http://www.meansbusiness.com </li></ul></ul>
  38. 38. Technology Development +
  39. 39. Technology Components <ul><li>e-book hardware </li></ul><ul><li>e-book software </li></ul><ul><li>converting </li></ul><ul><li>e-publishers and booksellers </li></ul><ul><li>digital textbooks </li></ul><ul><li>library community products </li></ul><ul><li>standards </li></ul><ul><li>rights management </li></ul><ul><li>copyright/security issues </li></ul><ul><li>future trends </li></ul>
  40. 40. Tablet PC: RCA REB1200
  41. 41. HP CapShare 910 Appliance <ul><li>Capture: Uses freeform motion to electronically capture documents in seconds </li></ul><ul><li>Store: Stores and displays 50 letter-sized documents with 4 Mbytes of built-in memory and LCD display </li></ul><ul><li>Portable: Fits in the palm of your hand, uses off the shelf AA batteries. Lightweight (12.5 ounces including batteries) and rugged </li></ul><ul><li>Fast: Captures typical text page in under 6 seconds </li></ul>
  42. 42. HP CapShare 910 Appliance and HP Digital Sender <ul><li>Share: One button sends documents to laptops, desktop PCs, printers or smart wireless handheld devices. </li></ul><ul><li>Email and PDF standards. </li></ul><ul><li>JetSend direct communication with peripherals. </li></ul><ul><li>Write in standard ink on standard paper </li></ul><ul><li>Upload handwritten material directly to PC </li></ul><ul><li>Store as image for each page </li></ul><ul><li>Optional character recognition </li></ul><ul><li>Familiarity of standard pen & paper </li></ul>Portable Digital Notepad
  43. 43. Internet Publishing
  44. 44. E-Book Appliances <ul><li>Handheld reader for digital content </li></ul><ul><li>Browse, search, annotate, highlight, bookmark, link, & reference </li></ul><ul><li>Paperback-book size, 20 oz. </li></ul><ul><li>Capacity: 4,000 pages </li></ul><ul><li>Price: Under $500 (not finalized) </li></ul><ul><li>High-contrast, high-resolution, back-lit black & white touchscreen </li></ul><ul><li>Reader-selectable fonts </li></ul><ul><li>Long-lasting, rechargeable battery </li></ul><ul><li>Capacity: 4,000 pages </li></ul><ul><li>Investors: Barnes & Noble, Bertelsmann </li></ul>
  45. 45. Everybook Inc. Everybook can download periodical subscriptions overnight, including ads
  46. 46. Softbook SoftBook investors include Random House and HarperCollins
  47. 47. Librius <ul><li>Portable Personal Library Systems </li></ul><ul><li>Bellevue, WA-based </li></ul><ul><li>Millennium Reader (avail. Q4 1998) Light, compact, low-cost (< $200) reading device -- easy to operate, easy to read in bright light or semi-darkness </li></ul><ul><li>Purchase & download books over the Internet </li></ul>&quot;By 2000, Librius expects that it will cost less than $1 to make and distribute a title, including all corporate overhead, storage and download costs.&quot; - Don Bottoms, Librius President
  48. 48. Delivering the News with NewsPad from the Acorn Group
  49. 49. MIT e-Book Prototype
  50. 50. Electronic Book
  51. 51. The Trend: Sony Glasstorn Small Personal Powerful <ul><li>Image=52-inch TV at 6-1/2 feet </li></ul><ul><li>Various viewing modes </li></ul><ul><li>Indoor/outdoor use </li></ul><ul><li>Stereo headphones </li></ul><ul><li>Plug into VCR, DVD Player, Video Walkman, Camcorder using standard phono connections </li></ul><ul><li>Sugg. retail $799 </li></ul>
  52. 52. Key to Success Micro adjustment Quality of customers spending Lower taxes and cost of capital Business redefinition and reengineering Low costs Better risk x return Greater demand and output More investment Increase competition Raise efficiency Lower risk
  53. 53. Thank You Richardus Eko Indrajit http://www.indrajit.org [email_address] [email_address]