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Swimming upstream russia
Swimming upstream russia
Swimming upstream russia
Swimming upstream russia
Swimming upstream russia
Swimming upstream russia
Swimming upstream russia
Swimming upstream russia
Swimming upstream russia
Swimming upstream russia
Swimming upstream russia
Swimming upstream russia
Swimming upstream russia
Swimming upstream russia
Swimming upstream russia
Swimming upstream russia
Swimming upstream russia
Swimming upstream russia
Swimming upstream russia
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Swimming upstream russia

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Джейми Ла Ру (Jamie La Rue), глава библиотечной сети округа Дуглас в американском штате Колорадо. Выступление перед российскими библиотекарями на встрече в РГБМ 29 ноября 2012

Джейми Ла Ру (Jamie La Rue), глава библиотечной сети округа Дуглас в американском штате Колорадо. Выступление перед российскими библиотекарями на встрече в РГБМ 29 ноября 2012

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  • In distribution chain. Authors – Agent – Publisher (acquisitions, editing, copyeditor, indexer, designer, cover art, printing and distribution, marketing) – Distributor – Reviewer – Library - Reader
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    • 1. Swimming upstreamJamie LaRue, DirectorDouglas County Libraries (CO)<jlarue@dclibraries.org> 1
    • 2. Library as last link: - Author - Agent - Publisher - Distributor - Reviewer - Library - Reader 2
    • 3. Change 3
    • 4. Technology Economics• Design (EPUB, Sigil, • Sell for $40, Booktype) make $4• Distribution = Internet • Sell for $9.99, (web page, ftp, email, make $7 Dropbox)Result?Explosion of writing 4
    • 5. In 2010:New commercial titles: ~300,000Non-traditional: 2.7 millionSmall/independent: 290,000Self-published: ~300,000Big 5: not so important? 5
    • 6. Theft • DRM • Amazon  drives cost downPricing • Agency pricing  drives cost up • Variable pricingIrrelevancyThreats 6
    • 7. 21st century problem: how to find the book. “Discoverability.” 7
    • 8. • Add Value • DieWhere we are 8
    • 9. Reader: I want it now(but don’t own it anymore) 9
    • 10. Publisher | distributorlock it up 10
    • 11. The Big 5 (51% of USA publishing):* HarperCollins: buy again at 26 uses* Random House: 3-5 times the price* Penguin (now owned by RH): wait for 6months, get 1 year* Macmillan, Simon and Schuster, Hachette: notavailable at any priceSo libraries now look to new publishers. 11
    • 12. New publisher models:* Smashwords.com – digital publishing (85% to author)* Unglue.it – set it free* Publishing partnership with library 12
    • 13. • Reviewers – blueinkreview.com • Libraries • Agents (international rights?) • Authors (Creative Commons, gifts)And the rest… 13
    • 14. DCL Model 14
    • 15. 15
    • 16. Evoke.cvlsites.org 16
    • 17. 17
    • 18. 18
    • 19. Questions? 19

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