3D Cameras - Evolution (Films to 3D) and Road Ahead


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Project submitted by our group to track the evolution of Cameras (Film to Digital to 3D) and it's future potential growth

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3D Cameras - Evolution (Films to 3D) and Road Ahead

  1. 1. Box Camera, ~1830 Bulldog, 1850+ Kodak Camera, 1888• On Copper Plates • On Emulsion Plates • On Dry Plates• ~ 15 min Exposure • ~ 3 sec Exp. • Permanent Image • Need to develop on the spotFujiFilm, 2011 Digital Camera, 1991 Polaroid, 1948 Leica (Portable Camera), 1914• 3D Consumer Camera • Kodak • On Paper • First Film Camera• 3D Camcorder • Instant Image • Instant Image
  2. 2. Source: www.gartner.com
  3. 3. • 2008: Technology Trigger – 3D CMOS Sensors and Software to merge snapshots into 1 3D image• 2014: Peak of Inflated Expectation – Caused by innovative idea of 3D pictures and promise of “new uses”, “productivity” and “ease of use”• 2016: Trough of Disillusionment – Will be caused by user frustration due to lack of 3D infrastructure and eco-system• 2018: Slope of Enlightenment – Will be led by standardized 3D infrastructure (3D Displays, Printing, Camcorder etc) and convergence of products (3D Mobile, Tablets etc)• 2018+: Plateau of Productivity - Competition on price and features
  4. 4. Main Street TornadoEarly Market Assimilation Bowling Alley
  5. 5. Early Market Bowling Alley Tornado Main Street Professional High-End Photography PhotographyTarget Customer Photographers Experts Enthusiasts Amateur PhotographersCompelling Dramatic Competitive Better Values With NoReason To Buy Advantage Fix Specific/Niche Needs Adopt New Paradigm Risk Feature Focused, Feature Focused, Product Focused, Product Focused,Whole Product Differentiated Standardized Differentiated Standardized Integrated Process Rationalize (Reduce) Partners Specific Partnerships PartnersPartners And (Web- (e.g: Sony +Google, Optimize Partner Minimum RequiredAllies Sites/Broadband/Displays) Samsung+Apple) Friction (Ideally None) Direct Sales Transitioning to Drive To HigherDistribution Direct Sales Retailers Volume, Low Touch Low Cost, High Touch Value Based Value Based Price Based Price BasedPricing Gain Motivated Pain Motivated Gain Motivated Pain Motivated POC vs POC Feature vs Feature (e.g: 2 Lens + SW vs. 2 (e.g: Pixel Depth vs. Company vs. CompanyCompetition CMOS) Capacity) (e.g: Sony vs. Fuji) Product vs Product Technology Based Market Share Based Service (Experience)Positioning Leadership Niche Market Leadership Leadership Leadership New Platforms Another Visionary, (Mobile/Tablets?) Another Market Adjacent Niche Market New GeographiesNext Target (e.g: 4D Camera?) (e.g: 3D X-Ray etc?) (Asia, Africa?) Next Micro-Niche
  6. 6. • Build an eco-system for seamless adoption – 3D Displays – 3D Printers – 3D Image software support• Look at supporting the professional users who act as agents to the mainstream users• Using social networking to broaden and engage more users• Joining the ecommerce bandwagon
  7. 7. Convergence with Mobile Phones Hardware vs. Software for 3D • Convergence of Music, Voice Hardware Software recording • High Costs • Converting 2D to 3D • Email, Internet browsing • Need rethinking • Lower Costs • Camera • Potential for • Specialized • GPS, Payment methods Masses knowledge • 3D Camera and display
  8. 8. Security / Surveillance Systems 3D Depth Sensors – Gestures • High definition 3D camera • Gestures to Interact with Devices • Need faster processing power • Human interface, no input device • Advanced programming • Augmented Reality, Avatar • E.g. Airports, Banks ,etc. • E.g. Games, Sports training, Home • Stores? Market Research?? control system
  9. 9. Video Tours / Conferencing Healthcare / Tele-Surgery • High definition 3D camera • Remote 3D image of patient • Commercial 2D products offer • Needs fast communication little value addition • Improved reach of expert care • More close to real experience • E.g. Developing countries, War- • E.g. Advertising, Real Estate zones Tours, etc.
  10. 10. • Innovation needed to maintain market share – Companies need to identify new value added services – Provide better features such as bigger display, clearer lens, touch interface – Deliver superior user experience• Brand – Customers have a high reliance on brand due to long product life – There are high barriers for a new entrant into pure play camera business. – To enter new markets, companies need to form partnerships for co-development
  11. 11. Back Up
  12. 12. Source: http://blog.mission3-dgroup.com/2009/01/22/the-history-of-3d-photography
  13. 13. Sl. No. Year Event Description Significance/ Inflection Point1. 1685 Johann Zahn invents the first camera that was small and portable and could be First major portable camera used for photography2. 1825 ‘La cour du domaine du Gras ’ (View from the window at Le Gras), the first Significant point as first introduction image created by Nicéphore Niépce in 1825. to photography happened3. 1836 Louis Daguerre and Nicéphore Niépce invented the first practical photographic First practical camera invented method which was named as Daguerreotype4. 1855-1871 Désiré van Monckhoven invented a dry collodion process, improvements of Radical reduction in the size of the carbon print process and improved silver bromide gelatin emulsions. Followed camera making it more acceptable by by gelatin dry plates by Richard Leach Maddox. Cameras could be made the majority as technology advanced smaller, hand-held and even concealed with this new development.5. 1888 Use of photographic film introduced by George Eastman and first camera went Significant improvement over the on sale with name ‘Kodak’. Use of celluloid film also enabled movie camera. previous versions6. 1900 Eastman goes to mass-market photography with Brownie First significant camera for mass market produce7. 1936 Despite the invention of 35 mm film and mass-marketing of Retina (Kodak’s First inexpensive medium for filming camera that used 35 mm films), the cameras using 35-mm film didn’t take off introduced till the introduction of Argus A and later Argus C3 films that were inexpensive enough to reach common consumers.8. 1948 First Polaroid Camera are sold to public taking instant-picture mass market Significant inflection point as instant cameras go commercial for the first time9. 1975 First attempt is made at building a digital camera using CCD image sensor chips. This was done by Steven Sasson at Eastman Kodak.10. 1988 Fuji DS-1P is launched. This is the first camera to have internal memory of 16 Significant inflection point as device MB. memory concept was introduced in cameras.11. 1991 Kodak introduced DCS-100 SLR cameras, the first of its kind. Digital SLR cameras hit mass market