Vitality and the Connected Consumer in a Health 2.0 World
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Vitality and the Connected Consumer in a Health 2.0 World

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How can Personal Health Records be used to build a new relationship between Consumers (aka Patients), Payers and Doctors in this new connected world.

How can Personal Health Records be used to build a new relationship between Consumers (aka Patients), Payers and Doctors in this new connected world.

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  • 1. Engaging in a new Paradigm: Connected Vitality Mark Scrimshire Director, Internet Channel Strategy World Health Care Congress - Health Plan Innovation Congress Orlando, March 2010 1
  • 2. @ekivemark #HealthCamp mscrimshire@gmail.com http://healthca.mp 2
  • 3. @ekivemark @ekivemark #HealthCamp The views expressed here are my own and don't necessarily represent the positions, strategies or opinions of CareFirst http://healthca.mp 3
  • 4. @ekivemark @ekivemark #HealthCamp Give Up! http://healthca.mp 4
  • 5. @ekivemark @ekivemark #HealthCamp It is tough juggling everything... when it is treacherous http://healthca.mp underfoot 5
  • 6. @ekivemark @ekivemark #HealthCamp It is time we stopped http://healthca.mp walking alone 6
  • 7. @ekivemark @ekivemark #HealthCamp We have to join in http://healthca.mp 7
  • 8. @ekivemark We thrive on complexity http://healthca.mp 8
  • 9. But complexity will @ekivemark bury us http://healthca.mp 9
  • 10. @ekivemark South America We are not getting any younger The Ch 1980 2025 Male Age Female Male Age Female 80+ 80+ 75-79 75-79 70-74 70-74 $9,000 65-69 60-64 55-59 65-69 60-64 55-59 Region $7,500 50-54 45-49 50-54 45-49 Structu 40-44 40-44 $6,000 35-39 35-39 30-34 30-34 The term ulation $4,500 25-29 20-24 25-29 20-24 transition Source: Kaiser 15-19 15-19 $3,000 10-14 10-14 gradual p 5-9 5-9 $1,500 whereby ucture: 20 15 10 5 0 0-4 0 5 10 15 20 20 15 10 5 0-4 0 0 5 10 15 20 $0 moves fro 0 and Under 5 5 - 17 18 - 24 25 - 44 45 - 64 65+ of high ra 5 Annual Spend Per Person North America and mort ions) low rates. 1980 2025 is charac Male Female Male Female Age 80+ Age 80+ declines 75-79 70-74 75-79 70-74 childhood 65-69 60-64 65-69 60-64 infectious 55-59 55-59 diseases Source: Census Bureau 50-54 50-54 45-49 40-44 45-49 40-44 Whole po 35-39 30-34 35-39 30-34 begin to a 25-29 20-24 25-29 20-24 fertility ra 15-19 10-14 15-19 10-14 and mort 5-9 0-4 5-9 0-4 all ages i 20 15 10 5 0 0 5 10 15 20 20 15 10 5 0 0 5 10 15 20 Successiv Millions may even Central America and the Caribbean smaller a Changing age distribution drives up cost by2025 per person for N 1980 22% seen in 1980. Male Age Female Male Age Female declines 10
  • 11. @ekivemark Wellness Pyramid Ca re M an ag e Pr ev en t Pop ulat ing ion p end S 11
  • 12. @ekivemark Does this look like home? Is the Patient Centered Medical Home a misnomer? Ambulatory Consumer Care Inpatient Self Managed Continuum 12
  • 13. @ekivemark Consumers have been in the dark http://healthca.mp Joachim @ daysoff.wordpress.com 13
  • 14. @ekivemark An ultra compact Web 2.0 definition.... Web 2.0 = (Me + You ) n US http://healthca.mp 14
  • 15. @ekivemark @ekivemark Choices ....Sort of 15
  • 16. @ekivemark How Do We Trigger That Leap of Engagement? Baldface Lodge 16
  • 17. @ekivemark @ekivemark Laziness 17
  • 18. @ekivemark @ekivemark n ot WIIFM 18
  • 19. @ekivemark @ekivemark Competitiveness 19
  • 20. @ekivemark 10 US Health 2.0 = (Me + MD ) 20
  • 21. @ekivemark What can Health 2.0 do for you? • Patients 50% more likely to turn up for appointments they book directly • 18% of online appointments avoid an ER visit • Adherence to medication regimes after a heart attack reduces likelihood of re-admittance to hospital by over 60% 21
  • 22. @ekivemark Tools of Engagement 22
  • 23. @ekivemark A growing ecosystem built around the untethered PHRs 23
  • 24. @ekivemark We have to empower vitality Clo Loop the sin g in a world where the Patient is the Integrator 24
  • 25. @ekivemark Take advantage of the growing PHR ecosystem 25
  • 26. A.P.I. @ekivemark Application Programming Interface 26
  • 27. @ekivemark Technology is evolving quickly O.D.L. Observations of Daily Living 27
  • 28. @ekivemark The Future is a world of PHR ODL Personalized Sensors, API Filters and Semantics 28
  • 29. @ekivemark “Use simple tools to do great things” http://healthca.mp 29
  • 30. @ekivemark The future is mobile 30
  • 31. @ekivemark Don’t underestimate the power of a simple text... Did you take Open Mobile BP 135/83-62 your medication? Health Exchange Feeling Good Reply Y or N (OMHE) 31
  • 32. @ekivemark Everything is becoming connected 32
  • 33. @ekivemark Independently Aging in Place • Ingestible Sensors • Personal Monitoring Services • Online Care 33
  • 34. @ekivemark Say goodbye to the (relatively) simple life... Monitor Health Application Health Application EMR EHR 34
  • 35. @ekivemark Expect an explosion of Health Applications Twitter solutions Health Applications Health Facebook Applications Health Applications Health Monitors Applications Health Applications Health Mobile Applications Devices EMR EHR 35
  • 36. @ekivemark Untethered PHRs will Health Applications Twitter be a data conduit Health Applications Health Facebook Applications Health Applications Health Monitors Applications Health Applications Health Mobile Applications Devices EMR EHR 36
  • 37. @ekivemark Patients are doing it for themselves “D keasODL swam 2 miles in 60 minutes” “#mydiet food spaghetti pasta 40 with sauce lunch small 40 homemade #keas” 4 “D keasODL 120/80 p60” 37
  • 38. @ekivemark Tap in to Health Self Management Ambulatory Inpatient Self Managed Mobile ODLs Devices Reminders EHR PHR 38
  • 39. @ekivemark Openness is the new tie-in and must be bi-directional 39
  • 40. A light at the end of the tunnel • Embrace the PHR • Engage the Patient • Use their measurements • Bi-directional data flows http://healthca.mp estaesmivida.net/ 40
  • 41. Mark Scrimshire Director, Internet Channel Strategy e: mscrimshire@gmail.com o: +1.410.998.4857 t/a/s: @ekivemark http://www.slideshare.net/ekivemark http://healthca.mp 41