Engaging in a new
             Paradigm:
          Connected Vitality
                       Mark Scrimshire
             ...
@ekivemark                                      #HealthCamp




                        mscrimshire@gmail.com

   http://h...
@ekivemark                                     @ekivemark
                                               #HealthCamp


   ...
@ekivemark
@ekivemark              #HealthCamp




Give Up!
   http://healthca.mp
                                      4
@ekivemark
@ekivemark                          #HealthCamp




It is tough
juggling
everything...

  when it is
  treacher...
@ekivemark
@ekivemark                                #HealthCamp




                  It is time we stopped
   http://hea...
@ekivemark
@ekivemark                                   #HealthCamp




                        We have to join in
   http...
@ekivemark

   We thrive on complexity




   http://healthca.mp
                             8
But complexity will
@ekivemark


                                  bury us




   http://healthca.mp
                     ...
@ekivemark                                           South America

          We are not getting any younger The Ch
      ...
@ekivemark

             Wellness Pyramid




                            Ca
                              re

           ...
@ekivemark


                           Does this look like home?


                                 Is the
              ...
@ekivemark




                                 Consumers
                        have been in the dark
   http://healthca...
@ekivemark

An ultra compact Web 2.0 definition....




 Web 2.0 = (Me + You )                   n US




  http://healthca...
@ekivemark     @ekivemark
             Choices
              ....Sort of




                            15
@ekivemark

     How Do We Trigger That Leap
          of Engagement?




                               Baldface Lodge

 ...
@ekivemark      @ekivemark




             Laziness
                             17
@ekivemark          @ekivemark




             n ot

WIIFM
                                 18
@ekivemark                @ekivemark




             Competitiveness           19
@ekivemark




                    10 US
Health 2.0 = (Me + MD )




                                  20
@ekivemark
                What can Health 2.0
                   do for you?
     • Patients 50% more likely to turn up f...
@ekivemark




Tools of
Engagement
             22
@ekivemark




A growing
ecosystem built
around the untethered PHRs
                             23
@ekivemark

               We have to
             empower vitality


                           Clo Loop
                ...
@ekivemark




Take advantage of
the growing PHR ecosystem
                            25
A.P.I.
@ekivemark




             Application Programming Interface
                                                 26
@ekivemark

     Technology is evolving quickly




                       O.D.L.


             Observations of Daily Liv...
@ekivemark

        The Future is a world of


             PHR         ODL

                               Personalized
 ...
@ekivemark




          “Use simple tools to
            do great things”


   http://healthca.mp
                       ...
@ekivemark

      The future is mobile




                             30
@ekivemark

 Don’t underestimate the
 power of a simple text...



                               Did you take
           ...
@ekivemark
             Everything is becoming
                   connected




                                      32
@ekivemark
                 Independently
                 Aging in Place

             • Ingestible Sensors
             ...
@ekivemark
Say goodbye to the
(relatively) simple life...



                                                  Monitor


 ...
@ekivemark

Expect an explosion of              Health
                                  Applications
                    ...
@ekivemark

Untethered PHRs will                Health
                                  Applications
                    ...
@ekivemark
 Patients are doing it for themselves
                  “D keasODL
                  swam 2 miles in 60 minutes...
@ekivemark
                             Tap in to Health
                             Self Management
             Ambulat...
@ekivemark
 Openness is the
   new tie-in




   and must be bi-directional
                                39
A light at
    the end of
	

   the tunnel


                       •           Embrace the PHR


                        ...
Mark Scrimshire
                Director, Internet Channel Strategy




            e: mscrimshire@gmail.com
 o: +1.410.99...
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Vitality and the Connected Consumer in a Health 2.0 World

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How can Personal Health Records be used to build a new relationship between Consumers (aka Patients), Payers and Doctors in this new connected world.

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Vitality and the Connected Consumer in a Health 2.0 World

  1. 1. Engaging in a new Paradigm: Connected Vitality Mark Scrimshire Director, Internet Channel Strategy World Health Care Congress - Health Plan Innovation Congress Orlando, March 2010 1
  2. 2. @ekivemark #HealthCamp mscrimshire@gmail.com http://healthca.mp 2
  3. 3. @ekivemark @ekivemark #HealthCamp The views expressed here are my own and don't necessarily represent the positions, strategies or opinions of CareFirst http://healthca.mp 3
  4. 4. @ekivemark @ekivemark #HealthCamp Give Up! http://healthca.mp 4
  5. 5. @ekivemark @ekivemark #HealthCamp It is tough juggling everything... when it is treacherous http://healthca.mp underfoot 5
  6. 6. @ekivemark @ekivemark #HealthCamp It is time we stopped http://healthca.mp walking alone 6
  7. 7. @ekivemark @ekivemark #HealthCamp We have to join in http://healthca.mp 7
  8. 8. @ekivemark We thrive on complexity http://healthca.mp 8
  9. 9. But complexity will @ekivemark bury us http://healthca.mp 9
  10. 10. @ekivemark South America We are not getting any younger The Ch 1980 2025 Male Age Female Male Age Female 80+ 80+ 75-79 75-79 70-74 70-74 $9,000 65-69 60-64 55-59 65-69 60-64 55-59 Region $7,500 50-54 45-49 50-54 45-49 Structu 40-44 40-44 $6,000 35-39 35-39 30-34 30-34 The term ulation $4,500 25-29 20-24 25-29 20-24 transition Source: Kaiser 15-19 15-19 $3,000 10-14 10-14 gradual p 5-9 5-9 $1,500 whereby ucture: 20 15 10 5 0 0-4 0 5 10 15 20 20 15 10 5 0-4 0 0 5 10 15 20 $0 moves fro 0 and Under 5 5 - 17 18 - 24 25 - 44 45 - 64 65+ of high ra 5 Annual Spend Per Person North America and mort ions) low rates. 1980 2025 is charac Male Female Male Female Age 80+ Age 80+ declines 75-79 70-74 75-79 70-74 childhood 65-69 60-64 65-69 60-64 infectious 55-59 55-59 diseases Source: Census Bureau 50-54 50-54 45-49 40-44 45-49 40-44 Whole po 35-39 30-34 35-39 30-34 begin to a 25-29 20-24 25-29 20-24 fertility ra 15-19 10-14 15-19 10-14 and mort 5-9 0-4 5-9 0-4 all ages i 20 15 10 5 0 0 5 10 15 20 20 15 10 5 0 0 5 10 15 20 Successiv Millions may even Central America and the Caribbean smaller a Changing age distribution drives up cost by2025 per person for N 1980 22% seen in 1980. Male Age Female Male Age Female declines 10
  11. 11. @ekivemark Wellness Pyramid Ca re M an ag e Pr ev en t Pop ulat ing ion p end S 11
  12. 12. @ekivemark Does this look like home? Is the Patient Centered Medical Home a misnomer? Ambulatory Consumer Care Inpatient Self Managed Continuum 12
  13. 13. @ekivemark Consumers have been in the dark http://healthca.mp Joachim @ daysoff.wordpress.com 13
  14. 14. @ekivemark An ultra compact Web 2.0 definition.... Web 2.0 = (Me + You ) n US http://healthca.mp 14
  15. 15. @ekivemark @ekivemark Choices ....Sort of 15
  16. 16. @ekivemark How Do We Trigger That Leap of Engagement? Baldface Lodge 16
  17. 17. @ekivemark @ekivemark Laziness 17
  18. 18. @ekivemark @ekivemark n ot WIIFM 18
  19. 19. @ekivemark @ekivemark Competitiveness 19
  20. 20. @ekivemark 10 US Health 2.0 = (Me + MD ) 20
  21. 21. @ekivemark What can Health 2.0 do for you? • Patients 50% more likely to turn up for appointments they book directly • 18% of online appointments avoid an ER visit • Adherence to medication regimes after a heart attack reduces likelihood of re-admittance to hospital by over 60% 21
  22. 22. @ekivemark Tools of Engagement 22
  23. 23. @ekivemark A growing ecosystem built around the untethered PHRs 23
  24. 24. @ekivemark We have to empower vitality Clo Loop the sin g in a world where the Patient is the Integrator 24
  25. 25. @ekivemark Take advantage of the growing PHR ecosystem 25
  26. 26. A.P.I. @ekivemark Application Programming Interface 26
  27. 27. @ekivemark Technology is evolving quickly O.D.L. Observations of Daily Living 27
  28. 28. @ekivemark The Future is a world of PHR ODL Personalized Sensors, API Filters and Semantics 28
  29. 29. @ekivemark “Use simple tools to do great things” http://healthca.mp 29
  30. 30. @ekivemark The future is mobile 30
  31. 31. @ekivemark Don’t underestimate the power of a simple text... Did you take Open Mobile BP 135/83-62 your medication? Health Exchange Feeling Good Reply Y or N (OMHE) 31
  32. 32. @ekivemark Everything is becoming connected 32
  33. 33. @ekivemark Independently Aging in Place • Ingestible Sensors • Personal Monitoring Services • Online Care 33
  34. 34. @ekivemark Say goodbye to the (relatively) simple life... Monitor Health Application Health Application EMR EHR 34
  35. 35. @ekivemark Expect an explosion of Health Applications Twitter solutions Health Applications Health Facebook Applications Health Applications Health Monitors Applications Health Applications Health Mobile Applications Devices EMR EHR 35
  36. 36. @ekivemark Untethered PHRs will Health Applications Twitter be a data conduit Health Applications Health Facebook Applications Health Applications Health Monitors Applications Health Applications Health Mobile Applications Devices EMR EHR 36
  37. 37. @ekivemark Patients are doing it for themselves “D keasODL swam 2 miles in 60 minutes” “#mydiet food spaghetti pasta 40 with sauce lunch small 40 homemade #keas” 4 “D keasODL 120/80 p60” 37
  38. 38. @ekivemark Tap in to Health Self Management Ambulatory Inpatient Self Managed Mobile ODLs Devices Reminders EHR PHR 38
  39. 39. @ekivemark Openness is the new tie-in and must be bi-directional 39
  40. 40. A light at the end of the tunnel • Embrace the PHR • Engage the Patient • Use their measurements • Bi-directional data flows http://healthca.mp estaesmivida.net/ 40
  41. 41. Mark Scrimshire Director, Internet Channel Strategy e: mscrimshire@gmail.com o: +1.410.998.4857 t/a/s: @ekivemark http://www.slideshare.net/ekivemark http://healthca.mp 41
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