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Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
Social Media is now an essential element in Strategic Information Systems Planning
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Social Media is now an essential element in Strategic Information Systems Planning

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Social Media Platforms are (or should be) considered Strategic in the Enterprise. The use of public and private social media platforms offers an opportunity to instrument markets and operating …

Social Media Platforms are (or should be) considered Strategic in the Enterprise. The use of public and private social media platforms offers an opportunity to instrument markets and operating environments with more precision than has hitherto been possible. Yes, Social is Strategic.

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  • 1. http://healthca.mp @ekivemark Social Is Strategic mscrimshire@gmail.com @ekivemark Business Transformation Consultant
  • 2. @ekivemarkWho the heck is he?
  • 3. http://healthca.mp @ekivemark What do we mean by Social?
  • 4. http://healthca.mp @ekivemarkTim O’Reilly Web 2.0 Compact Definition “ Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually- updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences. ”
  • 5. http://healthca.mp @ekivemarkMy ultra compact Web 2.0 definition.... Web 2.0 = (Me + You ) n US
  • 6. http://healthca.mp @ekivemark Platforms Network Effects S.L.A.T.E.S. courtesy Dion Hinchcliffe / Andrew McAfee
  • 7. http://healthca.mp @ekivemark Where is your Organization’s Value?
  • 8. http://healthca.mp @ekivemarkCustomers Associates Partners
  • 9. http://healthca.mp @ekivemark Actions & Connections feeding to sensor networks
  • 10. http://healthca.mp @ekivemark 63.2M US Smartphones Q4 2010
  • 11. http://healthca.mp @ekivemarkPlatformsAPIs
  • 12. http://healthca.mp @ekivemark Instant Scalability
  • 13. http://healthca.mp @ekivemark Time to rethink relationshipsPhoto: Tom Cwenar
  • 14. http://healthca.mp @ekivemark Empower Your Visitors
  • 15. http://healthca.mp @ekivemark Can You Force People to be Social?
  • 16. @ekivemark http://healthca.mp @ekivemark How Do We Trigger That Leap of Engagement? Baldface Lodge
  • 17. @ekivemark http://healthca.mp @ekivemark Laziness
  • 18. http://healthca.mp @ekivemarkWIIFM@ekivemark http://healthca.mp
  • 19. http://healthca.mp @ekivemark@ekivemark Competitiveness http://healthca.mp
  • 20. http://healthca.mp @ekivemarkSecurity, Authenticationand AccessDoes your organization enable access to social platforms?How can you leverage a platform you can’t reach?
  • 21. http://healthca.mp @ekivemark Is on Twitter before you know it
  • 22. http://healthca.mp @ekivemarkSocial Media Today is like the telephone 20 years ago
  • 23. http://healthca.mp @ekivemark Who has won on the Web? REST SOAP
  • 24. http://healthca.mp @ekivemarkREST is simpleand adaptable <iframe src="http:// rcm.amazon.com/e/cm? lt1=_blank&bc1=000000 &IS2=1&bg1=FFFFFF&fc1 =000000&lc1=0000FF&t =ekive&o=1&p=8&l=as4 &m=amazon&f=ifr&ref=s s_til&asins=B001TK3LT W" style="width: 120px;height:240px;" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></ iframe>
  • 25. http://healthca.mp @ekivemark K.I.S.S.
  • 26. http://healthca.mp @ekivemark1995 Broadcast20002005 User Generated Content2010 The Shifting Power of Publishing
  • 27. http://healthca.mp @ekivemark Like4,000,000,000 times/day
  • 28. http://healthca.mp @ekivemark Social Baked In?
  • 29. http://healthca.mp @ekivemark Social a la Mode?
  • 30. Enterprise Apps are going social
  • 31. http://healthca.mp @ekivemark Just In Time Collaboration
  • 32. http://healthca.mp @ekivemark Strategic Feedback Loops Build Ship Retail Inventory Sale Warranty Traditional Supply Chain Feedback Social Signals Give Early Insight To Demand/TrendsOrder Configure Ship Feedback Social Sharing Signals Customer Feedback Web Order Supply Chain
  • 33. http://healthca.mp @ekivemark How Do Strategic Plan? You Youru Build
  • 34. http://healthca.mp @ekivemark YourStrategic Social Product Plan a is
  • 35. http://healthca.mp @ekivemark Social Is Strategic mscrimshire@gmail.com @ekivemark Business Transformation Consultant Social Media Platforms Lecture given as part of Strategic Information Systems - MS in Information Systems Johns Hopkins Carey Business School

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