Patients20 branding work group.key

Branding and Marketing Work Group

Objec&veTo transform Pa,ents 2.0 into a recognized movement/ organiza,on that aims to revolu,onize healthcare delivery around the pa,ent.

vTeam Members Jay Chen -‐ jay.chen@conﬁhealth.com Ash Damle -‐ ash@medgle.com Eve Harris -‐ harriseve@hotmail.com Eve Harris -‐ harriseve@hotmail.com Karen Herzog -‐ kherzog@sophiasgarden.org Katerina Jackson -‐ katerina.j@life&mehealthdiary.com Ahmad Khanssari -‐ Ahmadkhanssari@yahoo.com Deb Linton -‐ deb@health2con.com Hamish MacDonald -‐ hamishm@life&mehealthdiary.com Heather Moresco -‐ heather@heatherjan.com Jackie Pan -‐ jackie.pan.tw@gmail.com Sherry Reynolds -‐ sherry@alliance4health.org Richard Sachs -‐ richard@vdg.net Mark Scrimshire -‐ mark@healthca.mp Donna ScoK -‐ donna.scoB@relayhealth.com Lydia Sugarman -‐ lsugarman@caduces.net

vKey Activities vBranding vLogo vWebsite vSocial Media vCollabora&on

vWebsitePa&ents 2.0 will be an informa&on hub that brings silos together (i.e. health info, communi&es, tools, organiza&ons) into one place; provide educa&on, help, engagement and empowerment. “One-‐stop-‐shop” Informa&on and educa&on Create community Related content and blogs List of pa&ent-‐centric organiza&ons Coverage of all related events Help and assistance TwiBer feed List of key events, volunteering opportuni&es List available resources on insurance, providers

vSocial Media Ac,vi,es• Facebook, TwiBer – develop sites and hashtags to engage with broader popula&on to help them become empowered pa&ents• Blogging – cross-‐blogging: to increase web site traﬃc and aBract users; promote Pa&ents 2.0• Events – tap into other pa&ent communi&es• Compe&&ons and contests: fun ac&vi&es to engage all• Address HIT challenges -‐ tools that meet pa&ent-‐centric standards• Pa&ent stories -‐ empower pa&ents to speak/post/tweet publicly about their experiences• Con&nue to support global pa&ent advocates

#PATIENTS20 @Patients20

vCall to Ac,on WE NEED HELP WITH WEBSITE CONTENT!! If interested, contact any work group member

vTeam Members Jay Chen -‐ jay.chen@conﬁhealth.com Ash Damle -‐ ash@medgle.com Eve Harris -‐ harriseve@hotmail.com Eve Harris -‐ harriseve@hotmail.com Karen Herzog -‐ kherzog@sophiasgarden.org Katerina Jackson -‐ katerina.j@life&mehealthdiary.com Ahmad Khanssari -‐ Ahmadkhanssari@yahoo.com Deb Linton -‐ deb@health2con.com Hamish MacDonald -‐ hamishm@life&mehealthdiary.com Heather Moresco -‐ heather@heatherjan.com Jackie Pan -‐ jackie.pan.tw@gmail.com Sherry Reynolds -‐ sherry@alliance4health.org Richard Sachs -‐ richard@vdg.net Mark Scrimshire -‐ mark@healthca.mp Donna ScoK -‐ donna.scoB@relayhealth.com Lydia Sugarman -‐ lsugarman@caduces.net

Patients20 branding work group.key

by Mark Scrimshire on Sep 25, 2011

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Patients20 branding work group.key — Presentation Transcript