Consumer-Centric Care of Health Mark Scrimshire Director - Web Strategy @ekivemark
1934 ©  Rcpphoto  |  Dreamsti me.com Group Hospitalization, Inc. is formed in Washington, DC
<ul><ul><ul><ul><ul><li>...to provide health benefit services of value to customers across the region comprised of Marylan...
White House photo 2/17/09 by Pete Souza 2009 #1 in  Mid-Atlantic
White House photo 2/17/09 by Pete Souza 2009 3.3M Members
White House photo 2/17/09 by Pete Souza 2009 80% Provider Network Coverage
White House photo 2/17/09 by Pete Souza 2009 11 Consecutive National  Brand Excellence Awards
White House photo 2/17/09 by Pete Souza 2009 #1 Federal Employee  Program: 0.5M members
<ul><li>$6.1 Billion </li></ul>2007 Revenues
Rising medical costs affect everyone Keehan, S. et al. “Health Spending Projections Through 2017, Health Affairs Web Exclu...
Four Square Strategy www.physicschick.com
Rise of the Individual Consumer
Public Policy and The Uninsured
Pay For Provider Performance
Update  Technology  and Process
Part of the CareFirst ecosystem
Creating a seamless experience Tomshardware.com
Time to rethink  relationships Photo: Tom Cwenar
Dealing with the claim  is a battle lost Med/Legal Billing Solutions
Containing medical costs starts with a healthy lifestyle  Iowa Avenue
We have to measure the actions of the crowd Louie Psihoyos/ Getty Images
Share the wisdom elicited from the actions of the crowd car.pege.org
Consumers have taken  control Michael Grecco, TIME 2006
Mix .   Control .  Share .  Consumers choose  How  and  Where
... putting social media, open standards, process innovation and the latest Internet technologies to work for better healt...
Leverage community
Trust
Transparency ©  Absolut_photos  |  Dreamstime.com ©  JLProductions.co.uk
Patient-Centric Spacelabs Healthcare
We need to enable members to create the real medical home   ... where they live Sharon Farmer , NCIL.org
The Challenges Ahead <ul><li>Join the Care of Health conversation </li></ul><ul><li>Analyze, interpret and  share  relevan...
<ul><li>Mark Scrimshire </li></ul><ul><li>Director - Web Strategy </li></ul><ul><li>CareFirst BlueCross BlueShield </li></...
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Consumer-Centric Care of Health

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Consumer engagement is critical to managing Health Spending

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Consumer-Centric Care of Health

  1. 1. Consumer-Centric Care of Health Mark Scrimshire Director - Web Strategy @ekivemark
  2. 2. 1934 © Rcpphoto | Dreamsti me.com Group Hospitalization, Inc. is formed in Washington, DC
  3. 3. <ul><ul><ul><ul><ul><li>...to provide health benefit services of value to customers across the region comprised of Maryland and the National Capital Area </li></ul></ul></ul></ul></ul>
  4. 4. White House photo 2/17/09 by Pete Souza 2009 #1 in Mid-Atlantic
  5. 5. White House photo 2/17/09 by Pete Souza 2009 3.3M Members
  6. 6. White House photo 2/17/09 by Pete Souza 2009 80% Provider Network Coverage
  7. 7. White House photo 2/17/09 by Pete Souza 2009 11 Consecutive National Brand Excellence Awards
  8. 8. White House photo 2/17/09 by Pete Souza 2009 #1 Federal Employee Program: 0.5M members
  9. 9. <ul><li>$6.1 Billion </li></ul>2007 Revenues
  10. 10. Rising medical costs affect everyone Keehan, S. et al. “Health Spending Projections Through 2017, Health Affairs Web Exclusive W146: 21 February 2008. $2.4 Tr $3.1 Tr $4.3 Tr +29% +79%
  11. 11. Four Square Strategy www.physicschick.com
  12. 12. Rise of the Individual Consumer
  13. 13. Public Policy and The Uninsured
  14. 14. Pay For Provider Performance
  15. 15. Update Technology and Process
  16. 16. Part of the CareFirst ecosystem
  17. 17. Creating a seamless experience Tomshardware.com
  18. 18. Time to rethink relationships Photo: Tom Cwenar
  19. 19. Dealing with the claim is a battle lost Med/Legal Billing Solutions
  20. 20. Containing medical costs starts with a healthy lifestyle Iowa Avenue
  21. 21. We have to measure the actions of the crowd Louie Psihoyos/ Getty Images
  22. 22. Share the wisdom elicited from the actions of the crowd car.pege.org
  23. 23. Consumers have taken control Michael Grecco, TIME 2006
  24. 24. Mix . Control . Share . Consumers choose How and Where
  25. 25. ... putting social media, open standards, process innovation and the latest Internet technologies to work for better health care
  26. 26. Leverage community
  27. 27. Trust
  28. 28. Transparency © Absolut_photos | Dreamstime.com © JLProductions.co.uk
  29. 29. Patient-Centric Spacelabs Healthcare
  30. 30. We need to enable members to create the real medical home ... where they live Sharon Farmer , NCIL.org
  31. 31. The Challenges Ahead <ul><li>Join the Care of Health conversation </li></ul><ul><li>Analyze, interpret and share relevant information </li></ul><ul><li>Enable a personalized consumer experience </li></ul><ul><li>Develop new plans, services and incentives to engage and reward improved health decision-making </li></ul>
  32. 32. <ul><li>Mark Scrimshire </li></ul><ul><li>Director - Web Strategy </li></ul><ul><li>CareFirst BlueCross BlueShield </li></ul><ul><li>+1.410.998.4857 </li></ul><ul><li>@ekivemark </li></ul><ul><li>mark DOT scrimshire AT carefirst DOT com </li></ul><ul><li>http://ekive.blogspot.com </li></ul>

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