Consumer-Centric Care of Health Mark Scrimshire Director - Web Strategy @ekivemark

1934 © Rcpphoto | Dreamsti me.com Group Hospitalization, Inc. is formed in Washington, DC

...to provide health benefit services of value to customers across the region comprised of Maryland and the National Capital Area

...to provide health benefit services of value to customers across the region comprised of Maryland and the National Capital Area

White House photo 2/17/09 by Pete Souza 2009 #1 in Mid-Atlantic

White House photo 2/17/09 by Pete Souza 2009 3.3M Members

White House photo 2/17/09 by Pete Souza 2009 80% Provider Network Coverage

White House photo 2/17/09 by Pete Souza 2009 11 Consecutive National Brand Excellence Awards

White House photo 2/17/09 by Pete Souza 2009 #1 Federal Employee Program: 0.5M members

$6.1 Billion 2007 Revenues

$6.1 Billion

Rising medical costs affect everyone Keehan, S. et al. “Health Spending Projections Through 2017, Health Affairs Web Exclusive W146: 21 February 2008. $2.4 Tr $3.1 Tr $4.3 Tr +29% +79%

Four Square Strategy www.physicschick.com

Rise of the Individual Consumer

Public Policy and The Uninsured

Pay For Provider Performance

Update Technology and Process

Part of the CareFirst ecosystem

Creating a seamless experience Tomshardware.com

Time to rethink relationships Photo: Tom Cwenar

Dealing with the claim is a battle lost Med/Legal Billing Solutions

Containing medical costs starts with a healthy lifestyle Iowa Avenue

We have to measure the actions of the crowd Louie Psihoyos/ Getty Images

Share the wisdom elicited from the actions of the crowd car.pege.org

Consumers have taken control Michael Grecco, TIME 2006

Mix . Control . Share . Consumers choose How and Where

... putting social media, open standards, process innovation and the latest Internet technologies to work for better health care

Leverage community

Trust

Transparency © Absolut_photos | Dreamstime.com © JLProductions.co.uk

Patient-Centric Spacelabs Healthcare

We need to enable members to create the real medical home ... where they live Sharon Farmer , NCIL.org

The Challenges Ahead Join the Care of Health conversation Analyze, interpret and share relevant information Enable a personalized consumer experience Develop new plans, services and incentives to engage and reward improved health decision-making

Join the Care of Health conversation

Analyze, interpret and share relevant information

Enable a personalized consumer experience

Develop new plans, services and incentives to engage and reward improved health decision-making

Mark Scrimshire Director - Web Strategy CareFirst BlueCross BlueShield +1.410.998.4857 @ekivemark mark DOT scrimshire AT carefirst DOT com http://ekive.blogspot.com

Mark Scrimshire

Director - Web Strategy

CareFirst BlueCross BlueShield

+1.410.998.4857

@ekivemark

mark DOT scrimshire AT carefirst DOT com

http://ekive.blogspot.com