Connected Vitality and the Empowered Consumer

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My backup presentation at HealthCampRDU (#hcrdu) on the Empowered Consumer and Connected Vitality. Talking about PHRs in putting the patient and consumer at the center of Health Care.

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Connected Vitality and the Empowered Consumer

  1. 1. Connected Vitality - The Rise of the Empowered Consumer HealthCampRDU Durham, NC - May 14, 2010 Friday, May 14, 2010
  2. 2. Connected Vitality - The Rise of the Empowered Consumer Mark Scrimshire Director, Internet Channel Strategy HealthCampRDU Durham, NC - May 14, 2010 Friday, May 14, 2010
  3. 3. @ekivemark #HealthCamp mscrimshire@gmail.com http://healthca.mp Friday, May 14, 2010
  4. 4. @ekivemark @ekivemark #HealthCamp The views expressed here are my own and don't necessarily represent the positions, strategies or opinions of CareFirst http://healthca.mp Friday, May 14, 2010
  5. 5. @ekivemark Houston, we have a problem... nasa.gov Friday, May 14, 2010
  6. 6. @ekivemark “NO ONE IS HAPPY WITH THE AMERICAN HEALTH-CARE EXPERIENCE TODAY. IT IS AN EXPENSIVE, COMPLEX SYSTEM TO WHICH PEOPLE RESORT ONLY WHEN A PROBLEM HAS GROWN THREATENING.“ BUSINESSWEEK Friday, May 14, 2010
  7. 7. @ekivemark South America We are not getting any younger The Ch 1980 2025 Male Age Female Male Age Female 80+ 80+ 75-79 75-79 70-74 70-74 65-69 60-64 55-59 65-69 60-64 55-59 Region 50-54 45-49 50-54 45-49 Structu 40-44 40-44 35-39 35-39 30-34 30-34 The term ulation 25-29 20-24 15-19 25-29 20-24 15-19 transition 10-14 5-9 10-14 5-9 gradual p ucture: 20 15 10 5 0 0-4 0 5 10 15 20 20 15 10 5 0 0-4 0 5 10 15 20 whereby moves fro 0 and of high ra 5 North America and mort ions) low rates. 1980 2025 is charac Male Female Male Female Age 80+ Age 80+ declines 75-79 70-74 75-79 70-74 childhood 65-69 60-64 65-69 60-64 infectious 55-59 55-59 diseases Source: Census Bureau 50-54 50-54 45-49 40-44 45-49 40-44 Whole po 35-39 30-34 35-39 30-34 begin to a 25-29 20-24 25-29 20-24 fertility ra 15-19 10-14 15-19 10-14 and mort 5-9 0-4 5-9 0-4 all ages i 20 15 10 5 0 0 5 10 15 20 20 15 10 5 0 0 5 10 15 20 Successiv Millions may even Central America and the Caribbean smaller a Changing age distribution drives up cost by2025 1980 22% per person for N seen in 1980. Male Age Female Male Age Female Friday, May 14, 2010 declines
  8. 8. @ekivemark South America We are not getting any younger The Ch 1980 2025 Male Age Female Male Age Female 80+ 80+ 75-79 75-79 70-74 70-74 $9,000 65-69 60-64 55-59 65-69 60-64 55-59 Region $7,500 50-54 45-49 50-54 45-49 Structu 40-44 40-44 $6,000 35-39 35-39 30-34 30-34 The term ulation $4,500 25-29 20-24 25-29 20-24 transition Source: Kaiser 15-19 15-19 $3,000 10-14 10-14 gradual p 5-9 5-9 $1,500 whereby ucture: 20 15 10 5 0 0-4 0 5 10 15 20 20 15 10 5 0-4 0 0 5 10 15 20 $0 moves fro 0 and Under 5 5 - 17 18 - 24 25 - 44 45 - 64 65+ of high ra 5 Annual Spend Per Person North America and mort ions) low rates. 1980 2025 is charac Male Female Male Female Age 80+ Age 80+ declines 75-79 70-74 75-79 70-74 childhood 65-69 60-64 65-69 60-64 infectious 55-59 55-59 diseases Source: Census Bureau 50-54 50-54 45-49 40-44 45-49 40-44 Whole po 35-39 30-34 35-39 30-34 begin to a 25-29 20-24 25-29 20-24 fertility ra 15-19 10-14 15-19 10-14 and mort 5-9 0-4 5-9 0-4 all ages i 20 15 10 5 0 0 5 10 15 20 20 15 10 5 0 0 5 10 15 20 Successiv Millions may even Central America and the Caribbean smaller a Changing age distribution drives up cost by2025 per person for N 1980 22% seen in 1980. Male Age Female Male Age Female Friday, May 14, 2010 declines
  9. 9. @ekivemark Rising Health Care Costs $12,000 18.0% $9,000 %GDP 17.0% 16.0% $6,000 $11,907 $ 7,421 15.0% $3,000 14.0% 13.0% 2013 2014 2015 2016 2007 2008 2009 2010 2011 2012 1999 2000 2001 2002 2003 2004 2005 2006 1997 1998 Actual Health Expenditure as percentage of Gross Domestic Product Actual Health Expenditure Per Capita Projected Health Expenditure Per Capita ... But this is only half the story Source: Centers for Medicare and Medicaid Services, Office of the Actuary, National Health Statistics Group Friday, May 14, 2010
  10. 10. @ekivemark Wellness Pyramid Pop ulat ion Friday, May 14, 2010
  11. 11. @ekivemark Wellness Pyramid Ca re M an ag e Pr ev en t Pop ulat ing ion p end S Friday, May 14, 2010
  12. 12. @ekivemark Does this look like home? Is the Patient Centered Medical Home a misnomer? Friday, May 14, 2010
  13. 13. @ekivemark Does this look like home? Is the Patient Centered Medical Home a misnomer? Consumer Care Continuum Friday, May 14, 2010
  14. 14. @ekivemark Does this look like home? Is the Patient Centered Medical Home a misnomer? Ambulatory Consumer Care Inpatient Self Managed Continuum Friday, May 14, 2010
  15. 15. Welcome to the Primary Care Medical Home Friday, May 14, 2010
  16. 16. @ekivemark Consumers are still kept in the dark http://healthca.mp Joachim @ daysoff.wordpress.com Friday, May 14, 2010
  17. 17. @ekivemark HIPAA is a challenge Friday, May 14, 2010
  18. 18. @ekivemark “F indt he Crac k” Friday, May 14, 2010
  19. 19. @ekivemark It is up to... O U Y Check out http://bit.ly/fightDPS Friday, May 14, 2010
  20. 20. “Your Medical Information is Currency You Can Trade With” Friday, May 14, 2010
  21. 21. @ekivemark We have to empower vitality Clo Loop the sin g in a world where the Patient is the Integrator Friday, May 14, 2010
  22. 22. @ekivemark How Do We Trigger That Leap of Engagement? Baldface Lodge Friday, May 14, 2010
  23. 23. @ekivemark An ultra compact Web 2.0 definition.... Web 2.0 = (Me + You ) n US http://healthca.mp Friday, May 14, 2010
  24. 24. @ekivemark @ekivemark Laziness Friday, May 14, 2010
  25. 25. @ekivemark WIFM@ekivemark http://healthca.mp Friday, May 14, 2010
  26. 26. @ekivemark @ekivemark Friday, May 14, 2010 Competitiveness http://healthca.mp
  27. 27. @ekivemark 10 US Health 2.0 = (Me + MD ) Friday, May 14, 2010
  28. 28. @ekivemark Friday, May 14, 2010
  29. 29. @ekivemark Take advantage of the growing PHR ecosystem Friday, May 14, 2010
  30. 30. @ekivemark Technology is evolving quickly O.D.L. Observations of Daily Living Friday, May 14, 2010
  31. 31. @ekivemark The Future is a world of PHR ODL Personalized Sensors, API Filters and Semantics Friday, May 14, 2010
  32. 32. @ekivemark “Use simple tools to do great things” http://healthca.mp Friday, May 14, 2010
  33. 33. @ekivemark @ekivemark The future is mobile Friday, May 14, 2010
  34. 34. @ekivemark Don’t underestimate the power of a simple text... Friday, May 14, 2010
  35. 35. @ekivemark Don’t underestimate the power of a simple text... BP 135/83-62 Feeling Good Friday, May 14, 2010
  36. 36. @ekivemark Don’t underestimate the power of a simple text... Did you take BP 135/83-62 your medication? Feeling Good Reply Y or N Friday, May 14, 2010
  37. 37. @ekivemark Don’t underestimate the power of a simple text... Did you take Open Mobile BP 135/83-62 your medication? Health Exchange Feeling Good Reply Y or N (OMHE) Friday, May 14, 2010
  38. 38. @ekivemark Everything is becoming connected Friday, May 14, 2010
  39. 39. @ekivemark Independently Aging in Place • Ingestible Sensors • Personal Monitoring Services • Online Care Friday, May 14, 2010
  40. 40. @ekivemark Expect an explosion of Health Applications Twitter solutions Health Applications Health Facebook Applications Health Applications Health Monitors Applications Health Applications Health Mobile Applications Devices EMR EHR Friday, May 14, 2010
  41. 41. @ekivemark Untethered PHRs will Health Applications Twitter be a data conduit Health Applications Health Facebook Applications Health Applications Health Monitors Applications Health Applications Health Mobile Applications Devices EMR EHR Friday, May 14, 2010
  42. 42. @ekivemark Patients are doing it for themselves “D keasODL swam 2 miles in 60 minutes” “#mydiet food spaghetti pasta 40 with sauce lunch small 40 homemade #keas” 4 “D keasODL 120/80 p60” Friday, May 14, 2010
  43. 43. @ekivemark Tap in to Health Self Management Ambulatory Inpatient Self Managed Friday, May 14, 2010
  44. 44. @ekivemark Tap in to Health Self Management Ambulatory Inpatient Self Managed Mobile ODLs Devices Reminders EHR PHR Friday, May 14, 2010
  45. 45. @ekivemark Openness is the new tie-in and must be bi-directional Friday, May 14, 2010
  46. 46. A light at • Embrace the PHR the end of • Engage the Patient the tunnel • Use their measurements Friday, May 14, 2010 • Bi-directional data flows estaesmivida.net/
  47. 47. Mark Scrimshire Director, Internet Channel Strategy e: mscrimshire@gmail.com o: +1.410.998.4857 t/a/s: @ekivemark http://www.slideshare.net/ekivemark http://healthca.mp Friday, May 14, 2010

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