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An E-mail Based Intervention for Daily Sunscreen Application on MBA Students<br />Eric Kinariwala<br />habits.stanford.edu...
outline<br />Goal:  Persuade 5 MBA Students to Apply Sunscreen Daily<br />Method:  Daily E-mail Reminder and E-mail Respon...
participants<br />Eight first year MBA students at the Stanford Graduate School of Business<br />2 Women and 6 Men<br />Al...
trigger<br />daily e-mail at ~7am with short description of the weather and a humorous image<br />
response<br />students read e-mail in morning during morning routine; responded via smartphone or desktop indicating appli...
results<br />eight total participants received daily e-mails<br />
results<br />eight total participants received daily e-mails<br />
summary<br />Overall five of eight students showed high response rates (86% average)<br />Women were more responsive than ...
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Sunscreen Project Final Presentation

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Transcript of "Sunscreen Project Final Presentation"

  1. 1. An E-mail Based Intervention for Daily Sunscreen Application on MBA Students<br />Eric Kinariwala<br />habits.stanford.edu<br />
  2. 2. outline<br />Goal: Persuade 5 MBA Students to Apply Sunscreen Daily<br />Method: Daily E-mail Reminder and E-mail Response<br />Persuasive Elements:<br /> -Attach Daily E-mail to Existing Routine (morning hygiene routine)<br /> -Humorous Daily E-mail creates reason to open e- mail (staves off reminder attrition)<br />
  3. 3. participants<br />Eight first year MBA students at the Stanford Graduate School of Business<br />2 Women and 6 Men<br />All have sunscreen or moisturizer<br />Frequent (and obsessive) e-mail users<br />All own smartphones (mostly iPhones)<br />Busy and erratic schedules; Outdoor daily<br />[insert student photos here]<br />
  4. 4. trigger<br />daily e-mail at ~7am with short description of the weather and a humorous image<br />
  5. 5. response<br />students read e-mail in morning during morning routine; responded via smartphone or desktop indicating application at various points during the day. Students enjoyed the humorous images<br />
  6. 6. results<br />eight total participants received daily e-mails<br />
  7. 7. results<br />eight total participants received daily e-mails<br />
  8. 8. summary<br />Overall five of eight students showed high response rates (86% average)<br />Women were more responsive than men (100% response rate among women, 73% for men)<br />Frequent e-mail users and typically quick responders had better response rates<br />
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