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Savior skin template v2

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  • my feedback from the email:
    - I really like your user choice. Niche, focused, motivated.
    - The idea seems interesting - uses medium the target group already uses (phones), and adds an element of fun.
    - One thing I'd think about is how to make something like this dynamic. Just like a post-it loses importance once you've seen it 5 times, think about how you can keep the person motivated. Seeing the same text might make him get used to it.
    - One other wish is a way to track metrics - can you somehow ensure the person is actually doing what he's supposed to?
    - The humor aspect is really interesting - it will be great to see you guys explore more.

    - At this point, my hunch is that you should just roll with it - you'll learn a ton!
       Reply 
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  • 1. Savior Skin A conceptual design by Marc Mooney and Eric Kinariwala Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Design Challenge To use mobile and/or social technology to influence five individuals to apply sunscreen daily social technology Time limit: Nine days
  • 2. Savior Skin Persuasive Purpose Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Industrial Design To persuade five or more members of Stanford’s Men’s Varsity Tennis Team to apply sunscreen daily
  • 3. User Description
    • Stanford undergraduate men’s varsity tennis team members who do not currently apply sunscreen daily
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
      • They are likely:
        • 18-22 years old
        • Mobile/Smart phone owners and comfortable w/ technology
        • Active and fit (likely concerned with health)
        • Frequently outdoors and exposed to the sun
        • Part of a team
        • Engage in regular practice/training routines
  • 4. Alexander Clayton at Tennis Practice Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Alex gets to practice and the team begins its daily warm-up During the warm-up Alex takes out the bottle of sunscreen, applies it, and passes it to a teammate Alex is on his way to tennis practice On his way to practice Alex receives a text message Alex opens the text message – and can’t stop laughing at the hilarious sunscreen bottle image.. He remembers the bottle of spray sport sunscreen he packed in his tennis bag today . The images will be different everyday After practice Alex gets a text message asking him if he applied sunscreen at practice
  • 5. Prototype of Savior Skin
      • Selected users receive different visual text message 20-30 minutes prior to practice
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
      • Users open text message and see a comedic visual reminder to apply sunscreen
      • Users receive text message after practice – “suncreen today? (y/n)”
  • 6. Features/Functionality
      • System sends a visual and “sticky” text message reminder to apply sunscreen, 20-30 minutes before practice
      • We will switch up who on the receives the message so the user doesn’t become “used” to the message
      • During an existing team practice routine (stretching, team huddle) selected individuals apply sport spray sunscreen and pass the bottle to their teammates
      • After practice, users receive a text message to track compliance
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 7. Theoretical Justifications
      • Persuasive Strategies
        • Builds upon an existing habitual routine (daily practice)
        • Uses a timely trigger
        • Leverages inherent social behavior (one individual applying sunscreen triggers others to do the same – social proof)
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 8. Results of User Testing Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 9. Shortcomings of Design
      • Not every user will have a mobile phone capable of viewing photos
      • Trigger is not at the exact moment an action can be taken
      • Sunscreen application may not integrate well into current practice routines
      • Difficult to track and measure actual compliance
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 10. Expansion - What else is possible?
      • Other form factors or ID possibilities
        • Use text-only trigger system
      • Other features and interactions
        • Integrate weather or UV information with text message
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 11. Next Steps in Design Process
      • User test with similar target users (athletes)
      • Find and learn about automated texting services
      • Create additional humorous trigger images
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 12. [You may want a summary slide] Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • 13. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Evaluation of Design Project How well does the idea reflect concepts from class? 0 1 2 3 4 5 6 7 How well does the design match the design brief? 0 1 2 3 4 5 6 7 How viable/convincing is the proposed solution? 0 1 2 3 4 5 6 7
  • 14. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Evaluation continued… How well could this solution scale to reach many? 0 1 2 3 4 5 6 7 How well does this document communicate? 0 1 2 3 4 5 6 7 Bonus Points How insightful is the proposed solution? 0 1 2 3 4 5 6 7
  • 15. Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Additional Comments: Overall remarks or additional comments here