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  • 1. Botégo, information solutions of the Internet era “ Information retrieval” has never been easier
  • 2. History
    • 2007
    • First chatterbot project: Turk Telecom (Turkey’s incumbent telecom operator)
    • First intrabot: Avea (GSM operator with 12mio+ subscribers)
    • First marketing bot: Tefal ®
    • 2008
    • E-commerce: Hepsiburada.com (Largest e-commerce website)
    • First banking application: TEB (Partner of BNP Paribas ® , largest bank in Euro region)
    • Telecom: TTNET (Largest operator of DSL services in Turkey)
    • 2009
    • Shortlisted for the “Best SME awards” among 252 participants (hizlibalikodulleri.com)
    • First Microsoft ® -certified Turkish commercial MSN ® bot: Coca Cola ®
    • First in-banner chatterbot: Yedigun (A Pepsi ® Co. company)
    • Evangelist chatterbot: Johnson&Johnson ®
  • 3. Technology
    • ‘ Natural language recognition’ technology
    • allows a human-like interaction.
    • Patent-pending ‘Cellular information
    • system’ acts as the core of artificial intelligence.
    • No self-learning feature,
    • acts like a ‘well-educated,
    • human-imitating machine’
  • 4. Products Agent knowledgebase Customer support bots Evangelist bots Marketing bots
  • 5. International case studies
    • Ellegirl.com (P&G) increased unique visitor traffic by 83%,
    • attracting 300.000 visitors.
    • Austin Powers’ chatterbot received 50 mio messages/mo .
    • Kellogs’ chatterbot generated 6.5% clickthrough rate
    • Capitol Records’ chatterbot sent 60 mio messages to 1 mio users
  • 6. Botégo case studies:
      • Avea call center knowledgebase
      • Call-time reduction
      • Increase in first-call resolution
      • Call cost reduction
      • Call redirection
    %3 %4 3% %10
  • 7. Botégo case studies:
      • o.b. evangelist chatterbot (Johnson & Johnson )
      • 17.725 visitors, 64.851 dialogs in two months
      • 28% of users were interested in how to use the product
      • Number of visitors increased by 31!
  • 8. Botégo case studies:
    • TTNet virtual customer rep.
    • 472 interactions/day
    • Average duration:
    • 7,5 min/interaction
    • 21,53% of
    • dialogues end
    • with a “thank you”
  • 9. How does it work? General Terminology C CELL REACTION USER STATUS USER INFO TAGS LOWER LINK UPPER LINK GUI MEDIUM Reasoning C C C C C SERVICE User input
  • 10. Additional features
    • Various audio-visual
    • features are available
    Additional Features
  • 11. Platforms
    • Botègo offers a platform-independent
    • technology.
    • Web: Website, banner
    • IM: Windows Live, gTalk,
    • Mobil: SMS, Java
    • Social media: Facebook, Twitter, Friendfeed
  • 12. The process Content Upload Test Design+multimedia Installation Editing Production Fine tuning Education Additional features Support Upgrade Requirements Launch