Running a Firm   Minnesota PRSA  Student Leadership Retreat September 26, 2009
Student Agency Goals <ul><li>Real World Experience </li></ul><ul><li>Portfolio Pieces </li></ul>Success Looks Like <ul><li...
Agency Leader Roles <ul><li>Manage Client Relationship </li></ul><ul><li>Manage Internal Resources </li></ul><ul><li>http:...
Internal Structure <ul><li>Account leader </li></ul><ul><ul><li>Day to Day client contact </li></ul></ul><ul><ul><li>Overs...
Keys to Success  <ul><li>Shared Expectations </li></ul><ul><li>Communication  </li></ul><ul><li>Collaboration </li></ul><u...
Client/Agency Relationship <ul><li>What makes for a great client relationship? </li></ul><ul><ul><li>Trust </li></ul></ul>...
Shared Expectations <ul><li>Work with clients to set shared expectations </li></ul><ul><li>Put yourself in their “shoes” <...
Communication <ul><li>Can you over communication? </li></ul>
Addressing Issues <ul><li>Don’t just come with problems, always come with options for solutions. </li></ul>
Collaboration <ul><li>What are the obstacles? </li></ul>
Accountability <ul><li>To the client </li></ul><ul><li>To team members (and vice-versa) </li></ul><ul><li>Communication & ...
Hardest Lesson to Learn <ul><li>Stuff happens and when it does, it can’t be ignored </li></ul><ul><li>Blame can’t be passe...
Document <ul><li>Recap and share with client/team </li></ul><ul><ul><li>Decisions </li></ul></ul><ul><ul><li>Deadlines </l...
Delegating to Peers <ul><li>Best practices? </li></ul><ul><li>Internal Relationships </li></ul><ul><li>Hierarchy of Delega...
Internal Relationship <ul><li>What makes for a productive internal relationship? </li></ul><ul><ul><li>Trust </li></ul></u...
Hierarchy of Delegation <ul><li>Telling  is good for people who may be new to the job and have lots of enthusiasm, but not...
Assess <ul><li>What tasks am I currently responsible for?  </li></ul><ul><li>What task should I delegate?  </li></ul><ul><...
Assign <ul><li>How will I select to whom I will delegate? </li></ul><ul><li>How will I inform my expectations of the proje...
Available <ul><li>Make yourself available should the person have questions. </li></ul><ul><li>Strengthen the lines of comm...
Affirm <ul><li>Follow through with your expectations.  </li></ul><ul><li>Praise when a job was well-done. Address mistakes...
<ul><li>In the end, it is about learning through experience. </li></ul>
<ul><li>Eva Keiser, APR </li></ul><ul><li>Risdall McKinney Public Relations </li></ul><ul><li>651.286.6765 </li></ul><ul><...
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Running A Firm - PRSSA

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Presentation given at the Minnesota PRSA Student Leadership Retreat on September 26, 2009. Content focuses on the key skills PRSSA leaders need to effectively run student agencies with special emphasis on managing peers.

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Transcript of "Running A Firm - PRSSA"

  1. 1. Running a Firm Minnesota PRSA Student Leadership Retreat September 26, 2009
  2. 2. Student Agency Goals <ul><li>Real World Experience </li></ul><ul><li>Portfolio Pieces </li></ul>Success Looks Like <ul><li>Happy and Satisfied Clients </li></ul><ul><li>Engaged and Challenged Client Teams </li></ul>
  3. 3. Agency Leader Roles <ul><li>Manage Client Relationship </li></ul><ul><li>Manage Internal Resources </li></ul><ul><li>http://www.youtube.com/watch?v=5NQPNFAhwa0 </li></ul>
  4. 4. Internal Structure <ul><li>Account leader </li></ul><ul><ul><li>Day to Day client contact </li></ul></ul><ul><ul><li>Oversee work and delegation </li></ul></ul><ul><li>Team members </li></ul><ul><ul><li>Ownership of activities </li></ul></ul><ul><ul><li>Opportunity to contribute </li></ul></ul>
  5. 5. Keys to Success <ul><li>Shared Expectations </li></ul><ul><li>Communication </li></ul><ul><li>Collaboration </li></ul><ul><li>Accountability </li></ul>
  6. 6. Client/Agency Relationship <ul><li>What makes for a great client relationship? </li></ul><ul><ul><li>Trust </li></ul></ul><ul><ul><li>Respect </li></ul></ul><ul><ul><li>Honesty </li></ul></ul><ul><ul><li>Freedom </li></ul></ul><ul><ul><li>Support </li></ul></ul><ul><li>Requires shared expectations </li></ul>
  7. 7. Shared Expectations <ul><li>Work with clients to set shared expectations </li></ul><ul><li>Put yourself in their “shoes” </li></ul><ul><li>Keep in mind the unspoken expectations </li></ul><ul><ul><li>Error free work </li></ul></ul><ul><ul><li>Listening & asking questions </li></ul></ul><ul><ul><li>Commitment to program success </li></ul></ul><ul><ul><li>Meeting deadlines </li></ul></ul><ul><ul><li>No surprises </li></ul></ul><ul><ul><li>Delivering on commitments </li></ul></ul>
  8. 8. Communication <ul><li>Can you over communication? </li></ul>
  9. 9. Addressing Issues <ul><li>Don’t just come with problems, always come with options for solutions. </li></ul>
  10. 10. Collaboration <ul><li>What are the obstacles? </li></ul>
  11. 11. Accountability <ul><li>To the client </li></ul><ul><li>To team members (and vice-versa) </li></ul><ul><li>Communication & Shared Expectations </li></ul>
  12. 12. Hardest Lesson to Learn <ul><li>Stuff happens and when it does, it can’t be ignored </li></ul><ul><li>Blame can’t be passed around </li></ul><ul><li>“ Bad news doesn’t get better with time. You need to own it.” </li></ul>
  13. 13. Document <ul><li>Recap and share with client/team </li></ul><ul><ul><li>Decisions </li></ul></ul><ul><ul><li>Deadlines </li></ul></ul><ul><ul><li>Dollars </li></ul></ul><ul><li>Provide status updates </li></ul>
  14. 14. Delegating to Peers <ul><li>Best practices? </li></ul><ul><li>Internal Relationships </li></ul><ul><li>Hierarchy of Delegation </li></ul><ul><li>Four “A’s of Delegation” </li></ul>
  15. 15. Internal Relationship <ul><li>What makes for a productive internal relationship? </li></ul><ul><ul><li>Trust </li></ul></ul><ul><ul><li>Respect </li></ul></ul><ul><ul><li>Honesty </li></ul></ul><ul><ul><li>Freedom </li></ul></ul><ul><ul><li>Support </li></ul></ul><ul><li>Requires shared expectations </li></ul>
  16. 16. Hierarchy of Delegation <ul><li>Telling is good for people who may be new to the job and have lots of enthusiasm, but not enough ability yet. </li></ul><ul><li>Discuss and Tell is the style that most managers seem to like best and revert to under pressure. </li></ul><ul><li>Discuss and Allow is the hardest option for most managers because it involves giving up control, but it's essential for the develop of others </li></ul><ul><li>Many managers want to simply assign work. Don't do it! </li></ul>
  17. 17. Assess <ul><li>What tasks am I currently responsible for? </li></ul><ul><li>What task should I delegate? </li></ul><ul><li>Who is the most effective person to get this task done? </li></ul><ul><li>What expectations will I have for the completion of this task? </li></ul><ul><li>Who can I count on to get the task completed effectively? </li></ul><ul><li>How will I know when the job is completed correctly? How will I evaluate this person? </li></ul>
  18. 18. Assign <ul><li>How will I select to whom I will delegate? </li></ul><ul><li>How will I inform my expectations of the project to this person? </li></ul><ul><li>Follow up with the individual and ask them to coordinate the task/project. </li></ul><ul><li>Suggestions on how to delegate work </li></ul><ul><ul><li>Take a show of hands or ask for volunteers </li></ul></ul><ul><ul><li>Pass around a sign-up list </li></ul></ul><ul><ul><li>Appoint someone or assign a task to a committee </li></ul></ul>
  19. 19. Available <ul><li>Make yourself available should the person have questions. </li></ul><ul><li>Strengthen the lines of communication by reminding your peers that they can come to you with any questions you may have. </li></ul><ul><li>If you do not have the answers to their questions, be sure to make your members aware of other people they can contact for assistance (e.g. club advisor, Student Activities Office, etc.). </li></ul>
  20. 20. Affirm <ul><li>Follow through with your expectations. </li></ul><ul><li>Praise when a job was well-done. Address mistakes in a proactive manner using constructive criticism. </li></ul><ul><li>Evaluate the process. Did the job get done? What can we do better in the future? </li></ul>
  21. 21. <ul><li>In the end, it is about learning through experience. </li></ul>
  22. 22. <ul><li>Eva Keiser, APR </li></ul><ul><li>Risdall McKinney Public Relations </li></ul><ul><li>651.286.6765 </li></ul><ul><li>[email_address] </li></ul>

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