Module 11 presentation - Elise Cummings

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Module 11 Presentation for ICM 552

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Module 11 presentation - Elise Cummings

  1. 1. Can Dos and Won’tCan Dos and Won’t Dos: Virtually NoDos: Virtually No CertaintiesCertainties ELISE CUMMINGSELISE CUMMINGS
  2. 2. What is a virtual world?What is a virtual world? A virtual world is a 2-D or 3-D web-basedA virtual world is a 2-D or 3-D web-based simulation of real-world events.simulation of real-world events. Uses “avatars,” which are digitalUses “avatars,” which are digital representations of people. These may or mayrepresentations of people. These may or may not look like the person controlling the avatar.not look like the person controlling the avatar. The purpose is to interact with people like oneThe purpose is to interact with people like one would in “real life.”would in “real life.” More and more businesses are using virtualMore and more businesses are using virtual worlds to conduct business.worlds to conduct business.
  3. 3. Example of virtualExample of virtual worldsworlds SECOND LIFESECOND LIFE
  4. 4. Prevalence of virtualPrevalence of virtual worlds and businessworlds and business Businesses like IBM, Cisco and Intel use virtualBusinesses like IBM, Cisco and Intel use virtual worlds to conduct business.worlds to conduct business. A recent article cites that 15-20% of theA recent article cites that 15-20% of the 200,000 users of Second Life use the service200,000 users of Second Life use the service for business.for business. 44% of IBM’s employees work outside the44% of IBM’s employees work outside the traditional office.traditional office. A 2011 article cites that 60% of businessesA 2011 article cites that 60% of businesses surveyed planned to implement virtual worldssurveyed planned to implement virtual worlds into their business model that year.into their business model that year.
  5. 5. Reasons for virtualReasons for virtual businessbusinessCollaboratingCollaborating across physicalacross physical borders andborders and locationslocations Money-savingMoney-saving opportunities byopportunities by conductingconducting business onlinebusiness online Cuts out theCuts out the “middle man” and“middle man” and fosters morefosters more communicationcommunication
  6. 6. Reasons for virtualReasons for virtual businessbusiness Less sick daysLess sick days taken bytaken by employeesemployees because of lessbecause of less stressstress EnvironmentalEnvironmental benefits because ofbenefits because of less commutingless commuting Less companyLess company overheadoverhead
  7. 7. Virtual business consVirtual business cons Stealing intellectualStealing intellectual propertyproperty Risk of losing trustRisk of losing trust by not “knowing”by not “knowing” co-workersco-workers ““Under the table”Under the table” activity like bets,activity like bets, bribes and moneybribes and money launderinglaundering
  8. 8. Virtual business consVirtual business cons Workers areWorkers are required to be self-required to be self- motivated, which ismotivated, which is not always the casenot always the case Decrease inDecrease in interpersonalinterpersonal relationships andrelationships and social interactionssocial interactions
  9. 9. That is why we willThat is why we will implement a code ofimplement a code of conduct/integrity policy.conduct/integrity policy.
  10. 10. Policy “can dos”Policy “can dos” Virtual worlds will be used for collaborating andVirtual worlds will be used for collaborating and working together.working together. Virtual worlds will be used for events and onlineVirtual worlds will be used for events and online meetings.meetings. Virtual worlds will be used to present mock-upsVirtual worlds will be used to present mock-ups of products, presentations and other businessof products, presentations and other business and marketing materials.and marketing materials. Virtual worlds will be used to communicate withVirtual worlds will be used to communicate with co-workers and customers.co-workers and customers.
  11. 11. Policy “won’t dos”Policy “won’t dos” Workers will not engage in “under the table”Workers will not engage in “under the table” activities such as bribes, bets, moneyactivities such as bribes, bets, money laundering, money trading or other illegallaundering, money trading or other illegal activities.activities. Sexual favors, illicit sexual acts and sexualSexual favors, illicit sexual acts and sexual innuendoes will not be tolerated.innuendoes will not be tolerated. Workers must present their avatars in aWorkers must present their avatars in a professional manner, and must be their “realprofessional manner, and must be their “real life” gender.life” gender. Racial slurs or innuendoes will not be toleratedRacial slurs or innuendoes will not be tolerated in any way.in any way.
  12. 12. Return on investmentReturn on investment Cisco cites five ways that businesses will gainCisco cites five ways that businesses will gain extensive ROI on engaging in a virtual world:extensive ROI on engaging in a virtual world: Reduce costs for energy, hardware and floorReduce costs for energy, hardware and floor spacespace Save on staffing IT repsSave on staffing IT reps Decrease system downtime, which givesDecrease system downtime, which gives peace of mindpeace of mind Disaster recovery is more efficientDisaster recovery is more efficient Overall business is more efficient and agileOverall business is more efficient and agile
  13. 13. ReferencesReferences http://nvate.com/5381/second-life-meetings/http://nvate.com/5381/second-life-meetings/ http://www.cisco.com/cisco/web/solutions/small_bhttp://www.cisco.com/cisco/web/solutions/small_b http://www.huffingtonpost.com/rayanne-thorn/virtuhttp://www.huffingtonpost.com/rayanne-thorn/virtu http://thedigitalnomads.co.uk/2012/02/20/8-ways-yhttp://thedigitalnomads.co.uk/2012/02/20/8-ways-y http://gigaom.com/2011/06/01/virtual-http://gigaom.com/2011/06/01/virtual- environments-for-training-collaboration-and-environments-for-training-collaboration-and- meetings/meetings/

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