BLA Social Media Workshop

Social Media Workshop
Emma Cragg
Senior Information Librarian
Sainsbury Library, Saïd Business School
This presentation is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License

Introductions
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Emma Cragg
www.digitalist.info
@ekcragg
http://delicious.com/ekcragg
Who you are and where you work
Your previous experience with social media
Two things you hope to learn today

Workshop outline
Morning session
Context
Planning
Implementation
Afternoon session
Practical exercises
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What is social media?
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Social media is…
“a group of Internet-based applications that build on the ideological and technical foundations of web 2.0, and that allow the creation and exchange of user-generated content.”
Kaplan, A. and Haenlein, M. (2010) ‘Users of the world unite! The challenges and opportunities of Social Media’ Business Horizons, 53 (1), p. 59 – 68

What is social media?
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Social media is…
“a group of Internet-based applications that build on the ideological and technical foundations of web 2.0, and that allow the creation and exchange of user-generated content.”
Kaplan, A. and Haenlein, M. (2010) ‘Users of the world unite! The challenges and opportunities of Social Media’ Business Horizons, 53 (1), p. 59 – 68

What is web 2.0?
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Table adapted from Tim O’Reilly’s list of examples of web 1.0 vs web 2.0 at http://oreilly.com/web2/archive/what-is-web-20.html

Libraries and social media
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Social media changes the way users interact with services
Social media = taking the library to the user

Jumping on the bandwagon
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What is your goal?
Is social media the right solution?
What application is best?
Which specific service is best?
How will you set it up?
Who will set it up?
How will you maintain your presence?
Who will maintain your presence?

Which is the right application for you?
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Blogging

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Choosing a service
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Things to consider
Accessibility
Copyright
Intellectual Property
Data Protection/Privacy
Branding and advertising
Stability, reliability, support
Professional use of web 2.0
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Guidelines
University of EdinburghGuidelines for Using External Web 2.0 Serviceshttps://www.wiki.ed.ac.uk/display/Web2wiki/Web+2.0+Guidelines
JISC LegalWeb 2.0 Legal Toolkithttp://www.jisclegal.ac.uk/Themes/Web20.aspx
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Getting started
Conquer your fear – just do it!
Build momentum
Set targets
Promote the old fashioned way
TRAINING
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Connecting the dots
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Case study: Vere Harmsworth Library, University of Oxford
Twitter
Delicious
Blog
Facebook
Library Thing
Website

Image credits
Jump on the Social Media Bandwagon by Matt Hammhttp://www.flickr.com/photos/matthamm/2945559128/
Logo 2.0 by Ludwig Gatzkehttp://www.flickr.com/photos/stabilo-boss/93136022/
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BLA Social Media Workshop

by Emma Cragg on May 11, 2010

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BLA Social Media Workshop — Presentation Transcript