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Social Media Presentaion for Intel Channel Alliance Summit
 

Social Media Presentaion for Intel Channel Alliance Summit

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A presentation given at Intel Channel Alliance Summit in spring 2011. Presentation discusses why social media, social media data, social media strategies and case studies.

A presentation given at Intel Channel Alliance Summit in spring 2011. Presentation discusses why social media, social media data, social media strategies and case studies.

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    Social Media Presentaion for Intel Channel Alliance Summit Social Media Presentaion for Intel Channel Alliance Summit Presentation Transcript

    • Intel Channel Alliance Summit Spring 2011 Ekaterina Walter Intel Social Media Strategist @ekaterina1
    • “Social Media isn’t a fad, it’s the fundamental shift in the way we communicate” Erik Qualman author of Socialnomics2
    • Motivations…3 @ekaterina INTEL CONFIDENTIAL
    • Consumer Expectations Brands should: listen to what I have to say show that they care connect with me where I am respond in a timely manner4 @ekaterina INTEL CONFIDENTIAL
    • Social Media – the Platform for Connection5 @ekaterina INTEL CONFIDENTIAL
    • Are Your Die-Hard Fans Part of Your Community? Die Hard Intel Fan - Damien Bayless6 @ekaterina INTEL CONFIDENTIAL
    • My Personal Story7 @ekaterina INTEL CONFIDENTIAL
    • 8 @ekaterina INTEL CONFIDENTIAL
    • Years to Reach 50M Users:9 @ekaterina INTEL CONFIDENTIAL
    • 10 @ekaterina INTEL CONFIDENTIAL
    • 11 @ekaterina INTEL CONFIDENTIAL
    • 12 @ekaterina INTEL CONFIDENTIAL
    • 13 @ekaterina INTEL CONFIDENTIAL
    • 14 @ekaterina INTEL CONFIDENTIAL
    • 15 @ekaterina INTEL CONFIDENTIAL
    • 16 @ekaterina INTEL CONFIDENTIAL
    • Source: http://www.facebook.com/notes/facebook-engineering/visualizing-friendships/46971639891917 @ekaterina INTEL CONFIDENTIAL
    • 40% of Fortune 100 Companies Show Website Traffic Decreasing Source: Adgregate and Webtrends18 @ekaterina INTEL CONFIDENTIAL
    • So what can you do? Let’s look at some examples…19
    • Use Twitter for Sales and Support $6.5M in revenue in ‘10 Changed products and processes in response to social brand chatter – find out about problems with products 6 weeks earlier than in the past20 @ekaterina INTEL CONFIDENTIAL
    • Listen!21 @ekaterina INTEL CONFIDENTIAL
    • Work with Bloggers and Influencers HP created a contest to promote Dragon laptop - 31 tech bloggers gave away laptops every day for 31 days Results: • Over 380K links to 31 blog sites discussing the content • 25K contest entries • 85% increase in sales22 @ekaterina INTEL CONFIDENTIAL
    • Use YouTube to Drive Sales23 @ekaterina INTEL CONFIDENTIAL
    • Create a Self-Sustaining Community TurboTax created a customer service wiki that allowed TurboTax users to answer questions and provide tips to others Results: 40% of user questions were answered by other customers at a higher rate of accuracy than the traditional call center24 @ekaterina INTEL CONFIDENTIAL
    • Integrate Social Networks into Your Website25 @ekaterina INTEL CONFIDENTIAL
    • Consider the Move to Facebook Commerce On the first day of launch the sales quadrupled26 @ekaterina INTEL CONFIDENTIAL
    • Consider the Power of Facebook Integration Giantnerd.com, a shopping site for outdoor gear, saw a doubling in revenue generated from Facebook within 2 weeks of adding the Like button American Eagle saw users referred by Facebook spend 57% more than average on the site Every time Facebook user posted on newsfeed that they bought a ticket, friends spent an additional $5.30. Every Facebook link generated $2.52 in sales27 @ekaterina INTEL CONFIDENTIAL
    • Take Advantage of Location-Based Services For opening weekend of Men’s Store in NYC, Coach gave away free cologne ($85 value) to the first 200 customers who checked into the store on Foursquare. 10% of traffic to the store that weekend came with Foursquare check ins.28 @ekaterina INTEL CONFIDENTIAL
    • Blog!29 @ekaterina INTEL CONFIDENTIAL
    • Integrate Traditional and Social30 @ekaterina INTEL CONFIDENTIAL
    • Tap into the Power of User-Generated Content31 @ekaterina INTEL CONFIDENTIAL
    • Make Every Single Piece of Content Sharable32 @ekaterina INTEL CONFIDENTIAL
    • Your brand is only as strong as the culture behind it.33
    • Thank You! Ekaterina Walter ekaterina.walter@intel.com Twitter: @ekaterina34