Social Media Presentaion for Intel Channel Alliance Summit

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A presentation given at Intel Channel Alliance Summit in spring 2011. Presentation discusses why social media, social media data, social media strategies and case studies.

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Social Media Presentaion for Intel Channel Alliance Summit

  1. 1. Intel Channel Alliance Summit Spring 2011 Ekaterina Walter Intel Social Media Strategist @ekaterina1
  2. 2. “Social Media isn’t a fad, it’s the fundamental shift in the way we communicate” Erik Qualman author of Socialnomics2
  3. 3. Motivations…3 @ekaterina INTEL CONFIDENTIAL
  4. 4. Consumer Expectations Brands should: listen to what I have to say show that they care connect with me where I am respond in a timely manner4 @ekaterina INTEL CONFIDENTIAL
  5. 5. Social Media – the Platform for Connection5 @ekaterina INTEL CONFIDENTIAL
  6. 6. Are Your Die-Hard Fans Part of Your Community? Die Hard Intel Fan - Damien Bayless6 @ekaterina INTEL CONFIDENTIAL
  7. 7. My Personal Story7 @ekaterina INTEL CONFIDENTIAL
  8. 8. 8 @ekaterina INTEL CONFIDENTIAL
  9. 9. Years to Reach 50M Users:9 @ekaterina INTEL CONFIDENTIAL
  10. 10. 10 @ekaterina INTEL CONFIDENTIAL
  11. 11. 11 @ekaterina INTEL CONFIDENTIAL
  12. 12. 12 @ekaterina INTEL CONFIDENTIAL
  13. 13. 13 @ekaterina INTEL CONFIDENTIAL
  14. 14. 14 @ekaterina INTEL CONFIDENTIAL
  15. 15. 15 @ekaterina INTEL CONFIDENTIAL
  16. 16. 16 @ekaterina INTEL CONFIDENTIAL
  17. 17. Source: http://www.facebook.com/notes/facebook-engineering/visualizing-friendships/46971639891917 @ekaterina INTEL CONFIDENTIAL
  18. 18. 40% of Fortune 100 Companies Show Website Traffic Decreasing Source: Adgregate and Webtrends18 @ekaterina INTEL CONFIDENTIAL
  19. 19. So what can you do? Let’s look at some examples…19
  20. 20. Use Twitter for Sales and Support $6.5M in revenue in ‘10 Changed products and processes in response to social brand chatter – find out about problems with products 6 weeks earlier than in the past20 @ekaterina INTEL CONFIDENTIAL
  21. 21. Listen!21 @ekaterina INTEL CONFIDENTIAL
  22. 22. Work with Bloggers and Influencers HP created a contest to promote Dragon laptop - 31 tech bloggers gave away laptops every day for 31 days Results: • Over 380K links to 31 blog sites discussing the content • 25K contest entries • 85% increase in sales22 @ekaterina INTEL CONFIDENTIAL
  23. 23. Use YouTube to Drive Sales23 @ekaterina INTEL CONFIDENTIAL
  24. 24. Create a Self-Sustaining Community TurboTax created a customer service wiki that allowed TurboTax users to answer questions and provide tips to others Results: 40% of user questions were answered by other customers at a higher rate of accuracy than the traditional call center24 @ekaterina INTEL CONFIDENTIAL
  25. 25. Integrate Social Networks into Your Website25 @ekaterina INTEL CONFIDENTIAL
  26. 26. Consider the Move to Facebook Commerce On the first day of launch the sales quadrupled26 @ekaterina INTEL CONFIDENTIAL
  27. 27. Consider the Power of Facebook Integration Giantnerd.com, a shopping site for outdoor gear, saw a doubling in revenue generated from Facebook within 2 weeks of adding the Like button American Eagle saw users referred by Facebook spend 57% more than average on the site Every time Facebook user posted on newsfeed that they bought a ticket, friends spent an additional $5.30. Every Facebook link generated $2.52 in sales27 @ekaterina INTEL CONFIDENTIAL
  28. 28. Take Advantage of Location-Based Services For opening weekend of Men’s Store in NYC, Coach gave away free cologne ($85 value) to the first 200 customers who checked into the store on Foursquare. 10% of traffic to the store that weekend came with Foursquare check ins.28 @ekaterina INTEL CONFIDENTIAL
  29. 29. Blog!29 @ekaterina INTEL CONFIDENTIAL
  30. 30. Integrate Traditional and Social30 @ekaterina INTEL CONFIDENTIAL
  31. 31. Tap into the Power of User-Generated Content31 @ekaterina INTEL CONFIDENTIAL
  32. 32. Make Every Single Piece of Content Sharable32 @ekaterina INTEL CONFIDENTIAL
  33. 33. Your brand is only as strong as the culture behind it.33
  34. 34. Thank You! Ekaterina Walter ekaterina.walter@intel.com Twitter: @ekaterina34

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