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"Brains on Fire" - How to Build Movements, Not Campaigns

by Author of the WSJ bestseller "Think Like Zuck", speaker, social media innovator at Intel on Dec 13, 2010

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"Brains on Fire" is one of the best marketing and social media books of the year (well, in my humble opinion). This is a 4-page summary of the key points in the book. Enjoy!

"Brains on Fire" is one of the best marketing and social media books of the year (well, in my humble opinion). This is a 4-page summary of the key points in the book. Enjoy!

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"Brains on Fire" - How to Build Movements, Not Campaigns "Brains on Fire" - How to Build Movements, Not Campaigns Document Transcript