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AXE recently became one of the first brands in India to cross the 500,000 fan mark on their fanpage on facebook - http://facebook.com/axeangelsclub
Here is a small case study highlighting the importance of a content plan. At the end of the day, it is not the no. of fans on your page which counts, but how the users are engaging with your brand on a daily basis.
Also read - http://ekalavya.tumblr.com/post/807333310/axe-angels-club