1) Product managers in agile development should deliver user stories from business ideas, define goals and scopes of releases, and set priorities of user stories within releases. 2) Effect mapping, story mapping, and business weighting are methodologies that help product managers accomplish these tasks. Effect mapping involves setting business goals, describing personas, generating key activities, and writing user stories. 3) Business weighting determines the order of user stories in a release by estimating the story and setting its business value to calculate the weight.

1. Agile product management
with
effectcup
It's more important to do the right thing than to do things right.
Peter Drucker

2. Product Manager in Agile
software development
should do the following:
1) deliver user stories from the business idea;
2) define goal and scope of the release;
3) set priorities of user stories within the release.
And it should take little effort!

3. There are methodologies that
help Agile Product Manager
accomplish these tasks:
• Effect mapping
• Story mapping
• Business weighting

4. Effect
mapping

5. Customer came up with a
brilliant idea.
How should I turn it into
the product?
I’m a Product Owner

6. Customer came up with a
brilliant idea.
How should I turn it into
the product?
Build an effect map
and get your user
stories in 4 easy
I’m a Product Owner
steps

7. 1. Set a business goal
Business goal is a reason why we start the
development of the product

8. 1. Set a business goal
Business goal is a reason why we start the
development of the product
- What would we like to achieve with this
product?
- Why is it important?
- How would we khow if we have
achieved it?

10. 2. Describe personas
Persona is a portrait of a typical customer

11. 2. Describe personas
Persona is a portrait of a typical customer
- ‘Who can help me achieve my
business goal?’

14. 3. Generate key activities
Key activity is an action persona should do
to get us closer to our business goal

15. 3. Generate key activities
Key activity is an action persona should do
to get us closer to our business goal
- ‘What should persona do to help me
achieve my business goal?’

17. 4. Write user stories
User story or feature is how we can help a
persona to perform key activity.

18. 4. Write user stories
User story or feature is how we can help a
persona to perform key activity.
- ‘What feature should the application
have to help the persona accomplish this
key activity?’

20. Business
weighting

21. OK I have a bunch of
stories.
How should I choose
stories for a release?
I’m a Product Owner

22. OK I have a bunch of
stories.
How should I choose
stories for a release?
Weight your stories
and choose the
heaviest ones.
I’m a Product Owner

23. Business weighting
Business weight of a user story is a
relation of its business value to the
amount of work for implementation
Estimate the story and set it a business
value. Effectcup will calculate business
weight automatically

25. Iteration
planning

26. I have released Sprint 1
What should I take for
sprint 2?
I’m a Product Owner

27. I have released Sprint 1
What should I take for
sprint 2?
Mark stories as
complete and choose
from the rest
I’m a Product Owner

29. Thank you!
http://effectcup.com
effectcup@gmail.com