1961By: Emily Whitener, Emily Wiley, Stacy Powers
Target Market        Women ages 30-45   Working Upper Middle Class        Single or Married       Fashion Conscious   ...
Price Line         Conservative   Trendy       Advanced High       Ralph        Armani        Chanel            Lauren    ...
Inspiration   1960’s   Jackie Onassis Kennedy   Michelle Obama   Chandeliers   Audrey Hepburn   Houndstooth   Pearls
Line Direction        Vintage        Trendy     Sophisticated       Versatile        Classy    Age Appropriate
Garment Sketches
The Audrey Coat     Verbal Description: Swing back into the 60’s     with this turquoise mid-length empire waist coat with...
The Audrey Coat                              Garment Analysis    Fabric Construction        Plain Woven    Seam           ...
The Audrey Coat   Materials Cost   Item              Cost/Required Amount                Total   Fabric            Shell: ...
The Twiggy  DressVerbal Description: Strike your cutest pose in thiscomfortable, form-fitting knock out. With stretch pane...
The Twiggy Dress                               Garment Analysis     Fabric Construction        Twill     Seam             ...
The Twiggy Dress    Materials Cost    Item              Cost/Required Amount            Total    Fabric            Black: ...
The Michelle Cardigan        Verbal Description: Feel very classy in this lace        cardigan inspired by the sophisticat...
The Michelle Cardigan                                  Garment Analysis        Fabric Construction        Knit fabric     ...
The Michelle Cardigan      Materials Cost      Item              Cost/Required Amount             Total      Fabric       ...
The Victoria Slacks      Verbal Description: These sleek, high-waisted      slacks give you that slimming, sophisticated l...
The Victoria  Slacks                     Garment Analysis   Fabric Construction        Twill Weave   Seam                 ...
The Victoria  Slacks Materials Cost Item              Cost/Required Amount             Total Fabric            $12 yd/2.5y...
The Amelia Blouse     Verbal Description: For everyday comfort, this     breathable, sleeveless blouse provides airy comfo...
The Amelia Blouse                               Garment Analysis     Fabric Construction        Plain Weave     Seam      ...
The Amelia Blouse    Materials Cost    Item              Cost/Required Amount             Total    Fabric            $10 y...
The Jackie Skirt     Verbal Description: This slim pencil skirt     channels the elegance of Jackie Onassis Kennedy while ...
The Jackie Skirt                              Garment Analysis    Fabric Construction        Twill Weave    Seam          ...
The Jackie Skirt    Materials Cost    Item              Cost/Required Amount             Total    Fabric            $23 yd...
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Apparel evaluation edited

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Apparel evaluation edited

  1. 1. 1961By: Emily Whitener, Emily Wiley, Stacy Powers
  2. 2. Target Market  Women ages 30-45 Working Upper Middle Class  Single or Married  Fashion Conscious  Healthy and Fit  Leads a Busy Social Life
  3. 3. Price Line Conservative Trendy Advanced High Ralph Armani Chanel Lauren Talbots Ann Taylor WhiteBridge House Black MarketBetter The Limited New York Chico’s & Co.
  4. 4. Inspiration 1960’s Jackie Onassis Kennedy Michelle Obama Chandeliers Audrey Hepburn Houndstooth Pearls
  5. 5. Line Direction  Vintage  Trendy  Sophisticated  Versatile  Classy  Age Appropriate
  6. 6. Garment Sketches
  7. 7. The Audrey Coat Verbal Description: Swing back into the 60’s with this turquoise mid-length empire waist coat with adorable leopard silk lining. The standing collar and five-button closure are the epitome Audrey Hepburn’s style. Throw it on over your warmest winter clothes or cutest spring dress, it looks good with everything! Care Instructions: Dry Clean Only. Fiber Content: Shell – 100% Linen Turquoise, Lining – 100% Leopard. Suggested Retail Price: $310.00
  8. 8. The Audrey Coat Garment Analysis Fabric Construction Plain Woven Seam Plain Seam Seam Finish Butterflied Hem Finish Folded Shaping Devices Gathers, Single-Pointed Darts Garment Silhouette Empire Coat Garment Closure Five Buttons Garment Length Knee-length Location of Interfacing Collar, Chest Piece Location of Linings Body & Sleeves Waistline Natural Waist Neckline/Collar Standing Sleeves/Cuffs 3/4 Set-in Sleeves Pocket(s) In-seam Pockets
  9. 9. The Audrey Coat Materials Cost Item Cost/Required Amount Total Fabric Shell: $25 yd/2.33 yards $58.33 Lining: $12 yd/1.5 yards $18.00 Buttons $3 / 5 needed $15.00 Thread $2 per spool $2.00 Interfacing $0.05 yd / .75 yards $0.38 $46.86 Materials Cost ($93.71/2=46.86) $154.62 Wholesale Price (46.86*330%)
  10. 10. The Twiggy DressVerbal Description: Strike your cutest pose in thiscomfortable, form-fitting knock out. With stretch panel sidesand no stretch panel front & back you’ll be looking like Twiggyin no time!Just throw on some false lashes and pink gloss afterwork and you’ll be ready to hit the town!Care Instructions: Dry Clean OnlyFiber Content: 100% Corset Twill Cotton & 70%Cotton/30% SpandexSuggested Retail Price: $176
  11. 11. The Twiggy Dress Garment Analysis Fabric Construction Twill Seam Superimposed, Plain Seam Finish Butterflied Hem Finish Folded Shaping Devices Gores Garment Silhouette Sheath Garment Closure Slot Zipper Garment Length Knee-length Location of Interfacing N/A Location of Linings N/A Waistline Natural Waist Neckline/Collar Standing Sleeves/Cuffs Sleeveless Pocket(s) N/A
  12. 12. The Twiggy Dress Materials Cost Item Cost/Required Amount Total Fabric Black: $12 yd/2 yds $24.00 Tan: $23 yd/.75 yrds $17.25 Buttons $5 / 2 needed $10.00 Thread $2 per spool $2.00 $26.63 Materials Cost ($53.25/2=26.63) $87.86 Wholesale Price (26.63*330%)
  13. 13. The Michelle Cardigan Verbal Description: Feel very classy in this lace cardigan inspired by the sophisticated first lady Michelle Obama. With its loosely fitted knit structure, have no boundaries when it comes to comfort. Care Instructions: Machine wash cold, gentle cycle, tumble dry low. Fiber Content: Lace- 100% Nylon Suggested Retail Price: $147.00
  14. 14. The Michelle Cardigan Garment Analysis Fabric Construction Knit fabric Seam Superimposed, Plain Seam Finish 500 overedge Hem Finish Rolled Hem Shaping Devices Gathers at end of sleeve Garment Silhouette Fitted Garment Closure 8 buttons Garment Length Hip length Location of Interfacing N/A Location of Linings N/A Waistline Natural Waist Neckline/Collar Boat Neck Sleeves/Cuffs Set-in Sleeves Pocket(s) N/A
  15. 15. The Michelle Cardigan Materials Cost Item Cost/Required Amount Total Fabric $4.99 yd/1.5 yds $7.49 Buttons $5 / 7 needed $35.00 Thread $2 per spool $2.00 $22.25 Materials Cost ($44.49/2=22.25) $73.43 Wholesale Price (22.25*330%=73.43)
  16. 16. The Victoria Slacks Verbal Description: These sleek, high-waisted slacks give you that slimming, sophisticated look that every woman wishes for. Made out of a comfortable cotton, they are stylish and classy yet pleasant to wear throughout your workday. Care Instructions: Machine wash cold, with like colors, tumble dry low. Fiber Content: corset twill cotton- 98% cotton, 2% spandex Suggested Retail Price: $162.00
  17. 17. The Victoria Slacks Garment Analysis Fabric Construction Twill Weave Seam Superimposed, Plain Seam Finish 500 overedge Hem Finish Booked Seam Shaping Devices Crease Garment Silhouette Straight Leg Garment Closure 2 Buttons, Fly Front Zipper Garment Length Floor Length Location of Interfacing Waist Location of Linings N/A Waistline High Waisted Neckline/Collar N/A Sleeves/Cuffs N/A Pocket(s) N/A
  18. 18. The Victoria Slacks Materials Cost Item Cost/Required Amount Total Fabric $12 yd/2.5yds $30.00 Buttons $5 / 2 needed $10.00 Zipper $7/ 1 needed $7.00 Thread $2 per spool $2.00 $24.50 Materials Cost ($49.00/2=24.50) $80.85 Wholesale Price (24.50*330%=80.85)
  19. 19. The Amelia Blouse Verbal Description: For everyday comfort, this breathable, sleeveless blouse provides airy comfort while being worn for every occasion, from work to weekend. Wearing this, you’ll feel as timeless as Amelia Earhart herself. Care Instructions: Machine wash cold, with like colors, tumble dry low. Fiber Content: 100% white cotton Suggested Retail Price: $155.00
  20. 20. The Amelia Blouse Garment Analysis Fabric Construction Plain Weave Seam Superimposed, Plain Seam Finish 500 overedge Hem Finish Folded Shaping Devices Single Pointed Darts Garment Silhouette fitted Garment Closure 6 Buttons Garment Length Hip length Location of Interfacing Collar Location of Linings N/A Waistline Natural Neckline/Collar Shirt Collar Sleeves/Cuffs Sleeveless Pocket(s) N/A
  21. 21. The Amelia Blouse Materials Cost Item Cost/Required Amount Total Fabric $10 yd/1.5 yds $15.00 Buttons $5 / 6 needed $30.00 Thread $2 per spool $2.00 $23.50 Materials Cost ($47.00/2=23.50) $77.55 Wholesale Price (23.50*330%=77.55)
  22. 22. The Jackie Skirt Verbal Description: This slim pencil skirt channels the elegance of Jackie Onassis Kennedy while satisfying the needs of the everyday work woman. Care Instructions: Machine wash cold, with like colors, tumble dry low. Fiber Content: Shell: 100% Ralph Lauren twill cotton Lining: 100% Leopard Suggested Retail Price: $129.00
  23. 23. The Jackie Skirt Garment Analysis Fabric Construction Twill Weave Seam Superimposed, Plain Seam Finish 500 overedge Hem Finish Folded Shaping Devices Gores Garment Silhouette Straight Garment Closure Side Hidden Zipper Garment Length Knee Length Location of Interfacing Waist band Location of Linings Throughout Waistline Natural Neckline/Collar N/A Sleeves/Cuffs N/A Pocket(s) N/A
  24. 24. The Jackie Skirt Materials Cost Item Cost/Required Amount Total Fabric $23 yd/2 yds $30.00 Zipper $7/ 1 needed $7.00 Thread $2 per spool $2.00 $19.50 Materials Cost ($39.00/2=19.50) $64.35 Wholesale Price (19.50*330%=64.35)
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