Erich Joachimsthaler, Ph.D.
33
Followers
Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Founder & CEO at Vivaldi, Consultant, Academic, Researcher, Author, Keynote Speaker and Positive Contrarian
Industry
Apparel / Fashion
Website
http://www.vivaldipartners.com
About
I am the Founder and CEO of Vivaldi, a strategic growth consulting firm; a keynote speaker; and the best-selling author of several books and over 100 articles on Strategy, Innovation, and Branding. I study the impact of technology on customers for brands and businesses from a demand-first perspective. I work closely with senior executives inside companies to address the challenges of disruption of their categories and industries.
Prior to founding Vivaldi, I have been an academic at various business schools in both Europe and the U.S. With my academic colleague, Professor David A. Aaker, I have pioneered work in branding - particularly the dominant brand leadership model, including bran...
Tags
marketing
innovation
strategy
online community
community
social conversations
communications
business
social media
social technologies
social currency
brands
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- Presentations
- Documents
- Infographics
Digital Transformation Review 9: The Digital Strategy Imperative #DTR9
Capgemini
•
7 years ago
Story Board: The Collaborative Economy for Corporations (Official Slideshare Version)
Jeremiah Owyang
•
10 years ago
Vivaldi Partners Social Currency 2012 Brand
Erich Joachimsthaler, Ph.D.
•
11 years ago
[Slides] Four Steps Brands Can Take to Design Internet of Things Experiences
Altimeter, a Prophet Company
•
8 years ago
Brand equity
JOJO Marbles Pvt Ltd.
•
13 years ago
Introduction to Social Media
Own Company
•
10 years ago
[Report] The Evolution of Social Business: Six Stages of Social Media Transformation, by Charlene Li and Brian Solis
Altimeter, a Prophet Company
•
11 years ago