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Twitter 101
 

Twitter 101

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Presentation given at The Small Business Center of Southeastern Indiana on 3/11/10 on Twitter: setting up an account and using it for personal or business purposes.

Presentation given at The Small Business Center of Southeastern Indiana on 3/11/10 on Twitter: setting up an account and using it for personal or business purposes.

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    Twitter 101 Twitter 101 Presentation Transcript

    • Basics, Etiquette, and Building Your Business
    • WHAT IS IT?
      • Twitter is a Microblogging platform
      • Answer the question: “What’s Happening?” in 140 characters or less
    • WHY?
      • Following news
      • Following local happenings
      • Following celebrities
      • Following cycling experts
      • Tossing your personality in the ring
      • Reporting what’s happening in your neighboorhood/hobby
      • Growing your business with brand recognition
      • Adding value to the conversation and information in your field
    • SETUP
      • Go to www.twitter.com
      • Click “Sign up now” button
    • SETUP
    • SETUP
    • SETUP Skip
    • SETUP
    • SETUP
    • SETUP
      • Your Face Here
      • Online, an image of yourself is important
      • If business, your face is part of your brand
      • Imparts a sense of honesty from you
      • Imparts a sense of comfort for them
    • SETUP
    • SETUP
    • SETUP
    • WHAT NOW? I’ve Set Up a Twitter Account. What NOW?
    • JARGON
      • TWEET
      • a tweet is a single posting to Twitter
      • “ Did you see her tweet about the MTV Music Awards post-party drama?”
      • “ I’ve been tweeting all day – not getting anything done today!”
    • JARGON
      • REFERENCE / MENTION
      • a reference or mention talks about another Twitter user
      • uses “@” + username
      • “ Did you see the @mileycyrus tweet about the MTV Music Awards post-party drama?”
      • “ I’ve been tweeting all day with @ejmdesigns – not getting anything done!”
    • JARGON
      • RETWEET
      • a retweet is a single posting to Twitter where you repost someone else’s tweet with credit
      • uses “RT” + “@” + username
      • “ RT @Phlegon Little marketing tip, Verizon: if you want to sway people, don't make them defensive. Pretty basic.”
      • “ RT @KentHuffman Yahoo! deepens Facebook connection: http://bit.ly/kent775”
    • JARGON
      • HASHTAG
      • a hashtag is a way to tag a tweet for following/referencing purposes
      • uses “#” + alphanumeric phrase
      • “ I need a new job #worksucks”
      • “ Listening to an awesome talk by @ejmdesigns on Twitter 101 #SBCofSeIN”
    • JARGON HASHTAG: search.twitter.com Example
    • USAGE?
      • Personal Twitter Account
      • What interests you?
      • What do you want to know about?
      • What conversations would you like to take part in through Twitter?
      • What value can you add?
    • USAGE?
      • Business Twitter Account
      • What interests you?
      • What do you want to know about?
      • What conversations would you like to take part in through Twitter?
      • What value can you add?
    • USAGE?
      • Business Twitter Account
      • Increase your brand visibility
      • Position yourself as an expert in a field
      • Add personality to your tweets
      • Follow like-minded individuals and businesses
      • Understand that there is a line between personal and professional, public and private, and that it is very gray and very wide
    • USAGE?
      • EJM Designs Limited Business Twitter Account
      • Follow people and businesses in the Greater Cincinnati area
      • Follow people who do web design and SEO all over the world
      • Follow anyone else who would add value to my reading pleasure
    • ETIQUETTE
      • DO add…
      • your name
      • your website
      • your location
      • your description
    • ETIQUETTE
      • DO tweet…
      • what is important to you
      • with feeling
      • interesting facts
      • things only you can tweet
      • anything that adds value to your followers
    • ETIQUETTE
      • DON’T tweet…
      • bathroom trips (EVER!)
      • you making a sammich
      • 50 times a day
      • lots of swearing
      • lots of insulting
      • swearing while insulting others
      • getting wasted with friends ( friends don’t let friends drink and tweet )
      • did I mention bathroom trips?
    • ETIQUETTE
      • ALWAYS REMEMBER…
      • All your tweets are public
      • Your voice is your name, is your brand
      • People can judge you on 140 characters
      • You can always delete a tweet …but if it was RT’d, you’re stuck
      • The internet is pretty much forever
    • BAD EXAMPLE CurseBird : Example of BAD
    • ADD VALUE!
      • EJM Designs Limited Twitter Philosophy
      • Tweet 3 – 7 times per day
      • RT 1 – 2 times
      • At least one original thought
      • At least one original link
      • At least one thing personal
    • CREATE!
      • Creative Twitter Account
      • Tweet a story
      • www.nycmidnight.com
      • Tweet the Bengals games
      • Tweet about your favorite shows
      • Tweet special events in your field
      • Tweet this event!
    • CREATE! Catcher in the Rye
    • TOOLS
      • What Helps You Tweet?
      • www.twitter.com
      • TweetDeck
      • Twhirl
      • Hootsuite
      • Ping.fm
      • Twitpic.com
      • Brightkite.com
      • Phone apps like Tweed for Palm Pre
    • TOOLS For Example… TweetDeck
    • IN CLOSING You know “What NOW?” Any questions?
    • Presented by Eric Marschall at EJM Designs Limited www.ejmdesigns.com www.twitter.com/ejmdesigns [email_address] 513-202-3563 | 216-288-0217 Slideshow available online: http://www.slideshare.net/ejmdesigns/twitter-101-2652430