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Presentation given at The Small Business Center of Southeastern Indiana on 3/11/10 on Twitter: setting up an account and using it for personal or business purposes.

Presentation given at The Small Business Center of Southeastern Indiana on 3/11/10 on Twitter: setting up an account and using it for personal or business purposes.

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Transcript

  • 1. Basics, Etiquette, and Building Your Business
  • 2. WHAT IS IT?
    • Twitter is a Microblogging platform
    • Answer the question: “What’s Happening?” in 140 characters or less
  • 3. WHY?
    • Following news
    • Following local happenings
    • Following celebrities
    • Following cycling experts
    • Tossing your personality in the ring
    • Reporting what’s happening in your neighboorhood/hobby
    • Growing your business with brand recognition
    • Adding value to the conversation and information in your field
  • 4. SETUP
    • Go to www.twitter.com
    • Click “Sign up now” button
  • 5. SETUP
  • 6. SETUP
  • 7. SETUP Skip
  • 8. SETUP
  • 9. SETUP
  • 10. SETUP
    • Your Face Here
    • Online, an image of yourself is important
    • If business, your face is part of your brand
    • Imparts a sense of honesty from you
    • Imparts a sense of comfort for them
  • 11. SETUP
  • 12. SETUP
  • 13. SETUP
  • 14. WHAT NOW? I’ve Set Up a Twitter Account. What NOW?
  • 15. JARGON
    • TWEET
    • a tweet is a single posting to Twitter
    • “ Did you see her tweet about the MTV Music Awards post-party drama?”
    • “ I’ve been tweeting all day – not getting anything done today!”
  • 16. JARGON
    • REFERENCE / MENTION
    • a reference or mention talks about another Twitter user
    • uses “@” + username
    • “ Did you see the @mileycyrus tweet about the MTV Music Awards post-party drama?”
    • “ I’ve been tweeting all day with @ejmdesigns – not getting anything done!”
  • 17. JARGON
    • RETWEET
    • a retweet is a single posting to Twitter where you repost someone else’s tweet with credit
    • uses “RT” + “@” + username
    • “ RT @Phlegon Little marketing tip, Verizon: if you want to sway people, don't make them defensive. Pretty basic.”
    • “ RT @KentHuffman Yahoo! deepens Facebook connection: http://bit.ly/kent775”
  • 18. JARGON
    • HASHTAG
    • a hashtag is a way to tag a tweet for following/referencing purposes
    • uses “#” + alphanumeric phrase
    • “ I need a new job #worksucks”
    • “ Listening to an awesome talk by @ejmdesigns on Twitter 101 #SBCofSeIN”
  • 19. JARGON HASHTAG: search.twitter.com Example
  • 20. USAGE?
    • Personal Twitter Account
    • What interests you?
    • What do you want to know about?
    • What conversations would you like to take part in through Twitter?
    • What value can you add?
  • 21. USAGE?
    • Business Twitter Account
    • What interests you?
    • What do you want to know about?
    • What conversations would you like to take part in through Twitter?
    • What value can you add?
  • 22. USAGE?
    • Business Twitter Account
    • Increase your brand visibility
    • Position yourself as an expert in a field
    • Add personality to your tweets
    • Follow like-minded individuals and businesses
    • Understand that there is a line between personal and professional, public and private, and that it is very gray and very wide
  • 23. USAGE?
    • EJM Designs Limited Business Twitter Account
    • Follow people and businesses in the Greater Cincinnati area
    • Follow people who do web design and SEO all over the world
    • Follow anyone else who would add value to my reading pleasure
  • 24. ETIQUETTE
    • DO add…
    • your name
    • your website
    • your location
    • your description
  • 25. ETIQUETTE
    • DO tweet…
    • what is important to you
    • with feeling
    • interesting facts
    • things only you can tweet
    • anything that adds value to your followers
  • 26. ETIQUETTE
    • DON’T tweet…
    • bathroom trips (EVER!)
    • you making a sammich
    • 50 times a day
    • lots of swearing
    • lots of insulting
    • swearing while insulting others
    • getting wasted with friends ( friends don’t let friends drink and tweet )
    • did I mention bathroom trips?
  • 27. ETIQUETTE
    • ALWAYS REMEMBER…
    • All your tweets are public
    • Your voice is your name, is your brand
    • People can judge you on 140 characters
    • You can always delete a tweet …but if it was RT’d, you’re stuck
    • The internet is pretty much forever
  • 28. BAD EXAMPLE CurseBird : Example of BAD
  • 29. ADD VALUE!
    • EJM Designs Limited Twitter Philosophy
    • Tweet 3 – 7 times per day
    • RT 1 – 2 times
    • At least one original thought
    • At least one original link
    • At least one thing personal
  • 30. CREATE!
    • Creative Twitter Account
    • Tweet a story
    • www.nycmidnight.com
    • Tweet the Bengals games
    • Tweet about your favorite shows
    • Tweet special events in your field
    • Tweet this event!
  • 31. CREATE! Catcher in the Rye
  • 32. TOOLS
    • What Helps You Tweet?
    • www.twitter.com
    • TweetDeck
    • Twhirl
    • Hootsuite
    • Ping.fm
    • Twitpic.com
    • Brightkite.com
    • Phone apps like Tweed for Palm Pre
  • 33. TOOLS For Example… TweetDeck
  • 34. IN CLOSING You know “What NOW?” Any questions?
  • 35. Presented by Eric Marschall at EJM Designs Limited www.ejmdesigns.com www.twitter.com/ejmdesigns [email_address] 513-202-3563 | 216-288-0217 Slideshow available online: http://www.slideshare.net/ejmdesigns/twitter-101-2652430