Twitter 101

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This is an overview of what to do to set up a Twitter account, some of the jargon associated with the micro-blogging platform, and do's and don't's to follow to add value whether a personal or business account.

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Twitter 101

  1. 1. Basics, Etiquette, and Building Your Business
  2. 2. WHAT IS IT? <ul><li>Twitter is a Microblogging platform </li></ul><ul><li>Answer the question: “What’s Happening?” in 140 characters or less </li></ul>
  3. 3. WHY? <ul><li>Following news </li></ul><ul><li>Following local happenings </li></ul><ul><li>Following celebrities </li></ul><ul><li>Following cycling experts </li></ul><ul><li>Tossing your personality in the ring </li></ul><ul><li>Reporting what’s happening in your neighboorhood/hobby </li></ul><ul><li>Growing your business with brand recognition </li></ul><ul><li>Adding value to the conversation and information in your field </li></ul>
  4. 4. SETUP <ul><li>Go to www.twitter.com </li></ul><ul><li>Click “Sign up now” button </li></ul>
  5. 5. SETUP
  6. 6. SETUP
  7. 7. SETUP Skip
  8. 8. SETUP
  9. 9. SETUP
  10. 10. SETUP <ul><li>Your Face Here </li></ul><ul><li>Online, an image of yourself is important </li></ul><ul><li>If business, your face is part of your brand </li></ul><ul><li>Imparts a sense of honesty from you </li></ul><ul><li>Imparts a sense of comfort for them </li></ul>
  11. 11. SETUP
  12. 12. SETUP
  13. 13. SETUP
  14. 14. WHAT NOW? I’ve Set Up a Twitter Account. What NOW?
  15. 15. JARGON <ul><li>TWEET </li></ul><ul><li>a tweet is a single posting to Twitter </li></ul><ul><li>“ Did you see her tweet about the MTV Music Awards post-party drama?” </li></ul><ul><li>“ I’ve been tweeting all day – not getting anything done today!” </li></ul>
  16. 16. JARGON <ul><li>REFERENCE / MENTION </li></ul><ul><li>a reference or mention talks about another Twitter user </li></ul><ul><li>uses “@” + username </li></ul><ul><li>“ Did you see the @mileycyrus tweet about the MTV Music Awards post-party drama?” </li></ul><ul><li>“ I’ve been tweeting all day with @ejmdesigns – not getting anything done!” </li></ul>
  17. 17. JARGON <ul><li>RETWEET </li></ul><ul><li>a retweet is a single posting to Twitter where you repost someone else’s tweet with credit </li></ul><ul><li>uses “RT” + “@” + username </li></ul><ul><li>“ RT @Phlegon Little marketing tip, Verizon: if you want to sway people, don't make them defensive. Pretty basic.” </li></ul><ul><li>“ RT @KentHuffman Yahoo! deepens Facebook connection: http://bit.ly/kent775” </li></ul>
  18. 18. JARGON <ul><li>HASHTAG </li></ul><ul><li>a hashtag is a way to tag a tweet for following/referencing purposes </li></ul><ul><li>uses “#” + alphanumeric phrase </li></ul><ul><li>Cincy RG hashtag is “#cincyrg” </li></ul><ul><li>“ I need a new job #worksucks” </li></ul><ul><li>“ Listening to an awesome talk by @ejmdesigns on Twitter 101 #cincyrg” </li></ul>
  19. 19. JARGON HASHTAG: search.twitter.com Example
  20. 20. USAGE? <ul><li>Personal Twitter Account </li></ul><ul><li>What interests you? </li></ul><ul><li>What do you want to know about? </li></ul><ul><li>What conversations would you like to take part in through Twitter? </li></ul><ul><li>What value can you add? </li></ul>
  21. 21. USAGE? <ul><li>Business Twitter Account </li></ul><ul><li>What interests you? </li></ul><ul><li>What do you want to know about? </li></ul><ul><li>What conversations would you like to take part in through Twitter? </li></ul><ul><li>What value can you add? </li></ul>
  22. 22. USAGE? <ul><li>Business Twitter Account </li></ul><ul><li>Increase your brand visibility </li></ul><ul><li>Position yourself as an expert in a field </li></ul><ul><li>Add personality to your tweets </li></ul><ul><li>Follow like-minded individuals and businesses </li></ul><ul><li>Understand that there is a line between personal and professional, public and private, and that it is very gray and very wide </li></ul>
  23. 23. USAGE? <ul><li>EJM Designs Limited Business Twitter Account </li></ul><ul><li>Follow people and businesses in the Greater Cincinnati area </li></ul><ul><li>Follow people who do web design and SEO all over the world </li></ul><ul><li>Follow anyone else who would add value to my reading pleasure </li></ul>
  24. 24. ETIQUETTE <ul><li>DO add… </li></ul><ul><li>your name </li></ul><ul><li>your website </li></ul><ul><li>your location </li></ul><ul><li>your description </li></ul>
  25. 25. ETIQUETTE <ul><li>DO tweet… </li></ul><ul><li>what is important to you </li></ul><ul><li>with feeling </li></ul><ul><li>interesting facts </li></ul><ul><li>things only you can tweet </li></ul><ul><li>anything that adds value to your followers </li></ul>
  26. 26. ETIQUETTE <ul><li>DON’T tweet… </li></ul><ul><li>bathroom trips (EVER!) </li></ul><ul><li>you making a sammich </li></ul><ul><li>50 times a day </li></ul><ul><li>lots of swearing </li></ul><ul><li>lots of insulting </li></ul><ul><li>swearing while insulting others </li></ul><ul><li>getting wasted with friends ( friends don’t let friends drink and tweet ) </li></ul><ul><li>did I mention bathroom trips? </li></ul>
  27. 27. ETIQUETTE <ul><li>ALWAYS REMEMBER… </li></ul><ul><li>All your tweets are public </li></ul><ul><li>Your voice is your name, is your brand </li></ul><ul><li>People can judge you on 140 characters </li></ul><ul><li>You can always delete a tweet …but if it was RT’d, you’re stuck </li></ul><ul><li>The internet is pretty much forever </li></ul>
  28. 28. BAD EXAMPLE CurseBird : Example of BAD
  29. 29. ADD VALUE! <ul><li>EJM Designs Limited Twitter Philosophy </li></ul><ul><li>Tweet 3 – 7 times per day </li></ul><ul><li>RT 1 – 2 times </li></ul><ul><li>At least one original thought </li></ul><ul><li>At least one original link </li></ul><ul><li>At least one thing personal </li></ul>
  30. 30. CREATE! <ul><li>Creative Twitter Account </li></ul><ul><li>Tweet a story </li></ul><ul><li>www.nycmidnight.com </li></ul><ul><li>Tweet the Bengals games </li></ul><ul><li>Tweet about your favorite shows </li></ul><ul><li>Tweet special events in your field </li></ul><ul><li>Tweet the Cincy RG! </li></ul>
  31. 31. CREATE! Catcher in the Rye
  32. 32. TOOLS <ul><li>What Helps You Tweet? </li></ul><ul><li>www.twitter.com </li></ul><ul><li>TweetDeck </li></ul><ul><li>Twhirl </li></ul><ul><li>Hootsuite </li></ul><ul><li>Ping.fm </li></ul><ul><li>Twitpic.com </li></ul><ul><li>Brightkite.com </li></ul><ul><li>Phone apps like Tweed for Palm Pre </li></ul>
  33. 33. TOOLS For Example… TweetDeck
  34. 34. IN CLOSING Do you know “What NOW?” Any questions?
  35. 35. Presented by Eric Marschall at EJM Designs Limited www.ejmdesigns.com www.twitter.com/ejmdesigns [email_address] 513-202-3563 | 216-288-0217

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