Strategic Plan

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Strategic Plan

  1. 1. Miami Coast University, Randolph Library Strategic Plan 2012-2014 1 Strategic Plan Miami Coast University Randolph Library Miami, FloridaGroup 8: Marion Couch, Ellie Gehman, Sarah Voels, Bingmei Yan
  2. 2. Miami Coast University, Randolph Library Strategic Plan 2012-2014 2Contents Page1 Executive Summary 3 1.1 Profile 1.2 A. Phillip Randolph2 Environmental Scan 53 SWOT Analysis 6 3.1 Strength 3.2 Weakness 3.3 Opportunity 3.4 Threat4 Mission Statement 75 Vision Statement 76 Core Values 77 Goals and Objectives 8 7.1 Increase digital presence 7.2 Redevelop physical presence 7.3 Be an active part in the University’s commitment to the environment8 Action Plan 99 Position Description 12 9.1 Electronic Resources Librarian 9.2 Oceanography Librarian10 References 16
  3. 3. Miami Coast University, Randolph Library Strategic Plan 2012-2014 31 Executive Summary1.1 Profile Randolph Library is proud to be a part of the Miami Coast University tradition ofacademic excellence and inclusion. So named for A. Phillip Randolph, the famous Floridiancivil rights activist, the library encourages the highest academics, engagement, and acceptance ofits diverse student body in support of the University’s overall mission. The library began itshumble beginnings with the University in 1891. The area’s churches donated the first collectionof books. The library also solicited books and print materials from area wildlife and agriculturalsocieties to bolster its collection of materials to support the University’s large biological andnatural sciences programs. These societies were especially generous with their print resourcesfor the library and encouraged the growth of the library’s collection as well as developed alasting partnership between the community and the University. That partnership began byoffering students the opportunity to learn about the local wildlife and agriculture by assisting thelocal farmers and fish traders.This partnership continues today with a greater emphasis on oceanlife studies and local food production, which offers students hands-on experience in their fieldsof interest while working with the community.Since then, the library has grown to serve itsUniversity with a student population of nearly 40,000 students pursuing undergrad, graduate, andDoctorate degrees on campus and online. Randolph Library is situated in northwest Miami, Florida. Surrounding RandolphLibrary is a vibrant urban community easily accessed by major interstates as well as theMetrorail system. Nearby are numerous parks, museums, hospitals, restaurants, clubs, hotels,and marinas, as well as the Biscayne Bay and Orange Bowl Stadium. The northwest area is
  4. 4. Miami Coast University, Randolph Library Strategic Plan 2012-2014 4home to Little Havana and other ethnic neighborhoods that offer abundant food, music, andcultural experiences.1.2 A. Phillip Randolph Asa Phillip Randolph was born on April 15, 1889, the son of the Rev. James WilliamRandolph and Elizabeth Robinson Randolph, in Crescent City, Florida. The family moved toJacksonville in 1891 and took part in the already thriving African American community. TheRandolph familystrongly believedthat character and conduct were more important than race, alesson that Randolph carried with him throughout his life.He moved to New York City in 1911as a young adult with the intent of becoming an actor, but he was not successful in this. Hemarried Lucille E. Green in 1914; she earned enough money as an entrepreneur to support themboth (they had no children). Randolph considered himself a socialist and quickly became politically active with hisrole as an editor for the Messenger (formerly Hotel Messenger, a publication from Headwaitersand Sidewaiters Society of Greater New York, a local New York organization). This was anopportunity for him to publicize his socialist views, which he considered to be more centrist thanexisting socialist organizations. In 1925, he was asked to be the President of the newly formedunion, Brotherhood of Sleeping Car Porters, made up of African American car porters from thePullman Company. With the Selective Service Act of 1947, Randolph pushed for thedesegregation of the armed forces by the creation of the League for Nonviolent CivilDisobedience Against Military Segregation. He encouraged whites and blacks alike to march onWashington, D.C. as a show of civil disobedience protesting the segregation of the forces.President Harry S. Truman ordered the end of segregation in the armed forces on July 26, 1948.He was later elected Vice-President of American Federation of Labor – Congress of Industrial
  5. 5. Miami Coast University, Randolph Library Strategic Plan 2012-2014 5Organizations (AFL-CIO) in 1955. He died May 16, 1979 in New York City. The library isnamed in honor of his work and dedication to desegregation and race relations (AFL-CIO, 2012).2 Environmental Scan According to US Census Bureau data from 2010, Randolph Library’s home city of Miamihas a city proper population of 399,457, which has grown 10.2% from 2000. The population’smedian age is 38.8 years, with 18.4% being under 18, 65.6% being ages 18-64, and 16% being65 or older. Racial data indicates that 97.3% of people identify themselves as being of one racealone (white 72.6%; black 19.2%); 70% identify their ethnicity as Hispanic or Latino of any race.58.1% of the residents are foreign born (95.4% born in Latin America), and of those, 58.9% arenot US citizens. Spanish speaking residents make up 70.2% of those speaking a language otherthan English and of these, 45.7% speak English “less than very well.” Of those 25 years or older,only 28% have a high school degree or equivalency and 29.8% have an Associate’s degree orhigher. Only 11.4% of children over 3 are enrolled in a nursery school or kindergarten. Homeownership rate is 35.6% in Miami, which is 34% lower than Florida overall. 27.3% of its peoplelive below the poverty level, which is twice as many as Florida overall. Of the 59.7% of thepopulation over 16 years of age who are employed, roughly 60% work in sales, service, ortransportation jobs. Only 2% work in information and 19.6% in professional services. Medianincome for the area is $29,621, which is 40% of that of Florida as a whole (U.S. Census Bureau,2010). Randolph Library is a free-standing structure whose seven floors house four technologyand computer resource centers, three technology-equipped classrooms, quiet study and groupstudy areas, and a number of special collections including the Zora Neale Hurston HarlemRenaissance Literature and Artifact Collection and the Voyage Room, a collection of literature
  6. 6. Miami Coast University, Randolph Library Strategic Plan 2012-2014 6and artifacts on the areas local wildlife. The library also houses over three million volumes ofprint materials with access to over 500 databases. Professional staff office space is located onthe third floor with reference services located on the first. Randolph Library was built in 1970and has undergone several renovations, the last being in 2006, to accommodate the changingneeds of the students and staff.3 SWOT Analysis3.1 Strengths: A dedicatedand flexible staff and alumni community. A university dedicated to its library services. Continuing education and training programs for library staff and faculty. Diverse resource collections and specialized staff.3.2 Weaknesses: Aging professional staff leading to a period of high staff turnover. Environmentally friendly initiatives dependent on the entire library-visiting community. High costs of user database subscriptions and an underutilization of open source software and open access publishing.3.3 Opportunities: Miami community represents a richly diverse population with opportunities for creative learning. Large population offersa high potential patronage year-round.3.4 Threats:
  7. 7. Miami Coast University, Randolph Library Strategic Plan 2012-2014 7 Competition from other area academic libraries. Coastal location makes library susceptible to natural disaster. Constant demand for services via multiple user interfaces.4 Mission Statement The mission of Randolph Library is to be an active part of the Miami Coast Universitycommunity by redefining the classroom through information literacy, collaboration, andelectronic resources.5 Vision Statement The vision of Randolph Library is to instill in the Miami Coast University community thedesire to become life-long learners by developing the library as a global classroom with a strong,dedicated, diverse, and elite physical and digital presence. By working with students, staff,faculty, alumni, and the community, we will strive to challenge one another to be a bolder, moreinquisitive presence in our communities through the sharing of ideas and opportunities.6 Core Values Everyone is capable of asking why, how, when, where, or what. Without prejudice. Information can be found anywhere,whether in the library, the dorm, or on the other side of the world through our digital presence. Our physical location illuminates our diverse academic community through multicultural aesthetics. Our commitment to being environmentally friendly is reflective of our students’ commitment to improving the world around them.
  8. 8. Miami Coast University, Randolph Library Strategic Plan 2012-2014 8 To make a difference in the local and global communities, we must work together through the sharing of ideas, the utilization of technology, and the building of collaborative workspaces.7 Goals7.1 Increase digital presence. Redevelop library website to be as student-friendly as possible by meeting an 85% approval rating via student surveys over the next eighteen months. Increase publicity and use of digital resources by students, staff, and faculty over the next two years. Assess current database subscriptions and cancel those deemed not necessary by evaluating electronically the number of uses each current subscription has received in a six-month study. Digitize 90% of the library’s physical collection(with respect to copyright and intellectual freedom) over the next five years. Increase accessibility of library e-resources by 50% to students, staff, and faculty studying abroad over the next two years. Reassess and expand the position description for the Electronic Resources Librarians.7.2 Redevelop physical presence. Host student focus groups every term to determine the best methods of reaching students’needs. Redistribute current library space to encourage collaborative learning over the next three years.
  9. 9. Miami Coast University, Randolph Library Strategic Plan 2012-2014 9 Construct a caféin the library within the next year where students, staff, faculty, and the community are welcome to purchase drinks and light snacks for their time in the library.7.3 Be an active part in the University’s commitment to the environment. Encourage responsible student printing by publicizing double-sided printing options on the website print page and at print stations. Purchase 10 containers during the next fiscal cycle in order to double the number of recycling containers available around the library. Develop a partnership during the next year with the earth science departments on campus to use student grown produce in the library café food options. Increase community involvement by utilizing Miami’s natural offerings with the immediate creation of an Oceanography Librarian position.8 Action Plan8.1 Summary An action plan is an opportunity to provide as much detail as possible about theupcoming process of attaining each previously set goal. Our three primary goals have beenpreviously stated and then expanded with objectives as to how we intend to accomplish that goal.Here we have further deconstructed our objectives into the individual processes that will allow usto accomplish each objective as a part of the larger goal.8.2 Increase digital presence. Redevelop library website to be as student-friendly as possible by meeting an 85% approval rating via student surveys over the next eighteen months.
  10. 10. Miami Coast University, Randolph Library Strategic Plan 2012-2014 10 - Host three student focus groups within the next three months to determine what web services and information students would like to have access to on the library website. - Ask faculty over the next six months via departmental meetings what resources they would like to have available to their students. - Involve technology-oriented students in the physical development of a new website. - Unveil new website within the next eighteen (18) months.Increase publicity and use of digital resources by students, staff, and faculty over thenext two years. - Redevelop library website to be as student-friendly as possible and unveil in the next eighteen (18) months. - Invite faculty over the next six months via departmental meetings and e-mails to hold library instruction sessions on their term schedule to educate students on library resources. - Keep daily statistics of Internet traffic to library webpage and its sub-pages. - Advertise library website around the library with posters located at entrances, exits, and computer stations.Assess current database subscriptions and cancel those deemed not necessary byevaluating electronically the number of uses each current subscription has received ina six-month study.
  11. 11. Miami Coast University, Randolph Library Strategic Plan 2012-2014 11 - Ask for input on what databases each department regularly usesor would like to have access to as part of previously scheduled visits to departmental meetings over the next six months. - Evaluate which databases are currently receiving the most traffic over a six- month time span. - Cancel subscriptions to databases not being used or not regularly used at end of six month study. - Purchase subscriptions to requested databases on a trial basis.Digitize 90% of the library’s physical collection (with respect to copyright andintellectual freedom) over the next five years. - Redevelop library website to be as student-friendly as possible and unveil in the next eighteen (18) months so that any digitized collection would be readily accessible. - Determine, through consultation of copyright and intellectual freedom laws, what materials can be digitized throughout the five-year process. - Begin the process of obtaining digitization rights for our most-used items. - Instruct interested student employees and interns on the digitizing process and provide a supervisor as the students digitize the library collection throughout the five-year process. - Consult with technology services on campus and in community to determine if an increase in bandwidth allotted will be necessary once the library website has been redeveloped and new services are offered.
  12. 12. Miami Coast University, Randolph Library Strategic Plan 2012-2014 12 Increase accessibility of library e-resources by 50% to students, staff, and faculty studying abroad over the next two years. - Redevelop library website to be as student-friendly as possible and unveil in the next eighteen (18) months so that any digitized collection would be readily accessible. - Evaluate the effectiveness of the connection to university resources from off- campus networks by requesting input from students, staff, and faculty with first-hand experience accessing the network from outside its domain within the next two years. - Consult foreign academic institutions to determine what needs to be done to allow our students, staff, and faculty abroad access to library services. - After consultation with foreign institutions, implement the solutions determined to make online access easier and more effective. Reassess and expand the position description for the Electronic Resources Librarians. - Update the position description for the Electronic Resources Librarian to include web development immediately. - Immediately begin the search for a highly qualified Electronic Resources Librarian so that we will have someone qualified to assist with the redesign of the library’s digital resources.8.3 Evaluation We will evaluate our action plan through patron and staff surveys. These surveys will beplaced electronically on our redeveloped website and physically at our reference desk.9 Position Description
  13. 13. Miami Coast University, Randolph Library Strategic Plan 2012-2014 139.1 Electronic Resources LibrarianDate Prepared: February 2012Division: Technical ServicesTitle: Electronic Resources LibrarianCategory: Non-tenured faculty, full-time 12-month appointmentPOSITION DESCRIPTION: The Electronic Resources Librarian will be responsible for theprocurement, licensing, and management of the electronic information resources of RandolphUniversity. The librarian will be responsible for managing metadata and access to the library’selectronic resources via an online public access catalog and the website. The librarian will alsobe responsible for developing licensing policies and renewing and/or licensing new libraryresources as needed. The Electronic Resource Librarian will report to the Director of LibraryTechnical Services.DUTIES AND RESPOSIBILITIES (include, but are not limited) Works closely with staff and faculty on administration of existing electronic resources and development of new resources. Maintains database for tracking licenses and licensing expressions. Works with the University to resolve licensing and contract issues. Performs cataloging of electronic resources according to CONSER guidelines, AACR2rev, and MARC record format as well as local and national standards. Manages bibliographic record sets for new and ongoing materials for quality control and process integrity. Resolves electronic access problems reported by providers, users, and library personnel. Communicates with stakeholders for purpose of problem resolution, decision making,
  14. 14. Miami Coast University, Randolph Library Strategic Plan 2012-2014 14 and gathering statistical information on usage. Keeps library staff informed on issues impacting electronic access. Manages services offered through Online Public Access Catalog (OPAC) and other linked resources to maintain integrated patron access to electronic resources. Maintains knowledge of current local and national standards in electronic resources and automation by participating in regional and national meetings and professional groups. Maintains and compiles statistical data and analysis for usage, cost, and other studies as scheduled and on request. Work with staff on designing and implementing a user-friendly website for the library that increases accessibility to electronic resources for on-campus and international students. Develop a marketing plan to increase use of the library’s e-resources. Works with the Randolph Library staff to serve as a part of the professional reference staff assisting all users.QUALIFICATIONS: Master’s degree in Library Science from an ALA-accredited program. At least one year’s experience in AACR2rev, MARC, and LC rules. Demonstrated knowledge of HTML and web design. Ability to receive directions and provide directions to others. Must have excellent problem solving skills. Ability to work independently and collaboratively. Ability to set priorities and adhere to deadlines. Excellent written and oral communications skills.
  15. 15. Miami Coast University, Randolph Library Strategic Plan 2012-2014 159.2 Oceanography LibrarianDate Prepared: February 2012Division: Special CollectionsTitle: Oceanography Librarian; Liaison to Marine and Atmospheric SciencesCategory: Non-tenured faculty, full-time 12-month appointmentPOSITION DESCRIPTION: The Oceanography Librarian will be responsible for enhancing theteaching, learning, and research of Marine and Atmospheric Science through Randolph Libraryresources. The librarian will be responsible for the development of library collections related tooceanography with particular emphasis on Florida, the Caribbean, and Latin American marineenvironments. The position will also require the collection of information and resources onoceanographic and fisheries literature from around the world. Besides common oceanographyliterature, the Oceanography Librarian should focus on the collection, storage, and usage ofatlases, maps, nautical charts, expedition reports, and other pertinent print and electronicresources. The Oceanography Librarian will report to the Head of Preservation and SpecialCollections.DUTIES AND RESPOSIBILITIES (include, but are not limited) Works closely with staff and faculty on administration of existing marine science resources and development of new resources. Works with the Electronic Resources Librarian to procure the necessary databases to serve the research needs of the Marine Sciences students, staff, and faculty. Manages the oceanographic print resources collection including the expansion and collection of such resources.
  16. 16. Miami Coast University, Randolph Library Strategic Plan 2012-2014 16 Serves as the official Randolph Library liaison to the Marine Sciences program at Miami Coast University. Maintains knowledge of current local and national standards in marine science by participating in regional and national meetings and professional groups. Works with the Randolph Library staff to serve as a part of the professional reference staff assisting all users.QUALIFICATIONS: Master’s degree in Library Science from an ALA-accredited program. Master’s degree or higher in Biology, Oceanography, Marine Science, Marine Biology, Ocean Science or other related field from an accredited program. At least two years professional experience with oceanography or ocean science collection. Ability to receive directions and provide directions to others. Must have excellent problem solving skills. Ability to work independently and collaboratively. Ability to set priorities and adhere to deadlines. Excellent written and oral communications skills.10 ReferencesAFL-CIO. (2012). Asa Phillip Randolph (1889-1972). Retrieved from http://www.aflcio.org/aboutus/history/history/randolph.cfmGoogle Maps.(2012).Miami, Florida.Retrieved from: http://maps.google.com/Miami-Dade County, Miami-Dade Public Library System.(2011). About Us. Retrieved from http://www.mdpls.org/info/aboutus.asp
  17. 17. Miami Coast University, Randolph Library Strategic Plan 2012-2014 17University of Miami Libraries.(2006). Rosenstiel School of Marine and Atmospheric Science Library.Retrieved from http://www.library.miami.edu/rsmaslib/.U.S. Census Bureau (2010).State and County QuickFacts for Miami, Florida.Retrieved from http://quickfacts.census.gov/qfd/states/12/1245000.htmlU.S. Census Bureau (2006-2010). DP02 Selected Social Characteristics in the United States 2006-2010 American Community Survey 5-Year Estimates. Retrieved from http://factfinder2.census.gov/faces/tableservices/jsf/pages/productview.xhtml?src=bkmkU.S. Census Bureau (2006-2010). DP03 Selected Economic Characteristics in the United States 2006-2010 American Community Survey 5-Year Estimates. Retrieved from http://factfinder2.census.gov/faces/tableservices/jsf/pages/productview.xhtml?src=bkmk

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