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Presentatie Asr Presentatie Asr Presentation Transcript

  • Widgets & Social Media Marketing Engage target audiences online take your message to the masses © Beemway 2009
  • WEB 2.0 WHAT IS IT? Personalized experience, brings message to people & has social relevance Web 2.0 is: transparent, inclusive, authentic, vibrant and consumer driven 4,000,000 articles 100,000,000 videos 200,000,000 blogs 39% subscribe to an RSS feed 65% has viewed a widget © Beemway 2009
  • WEB 2.0 IS NOT A BUBBLE IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE WIDGETS SOCIAL NETWORKS DIALOGUE ENGAGE © Beemway 2009
  • WHAT IS A WIDGET? A widget is a mini site with content targeting a specific group around a particular campaign Widgets are easily copied to a blog, social network site or other web pages, or to a mobile device © Beemway 2009
  • WHAT MAKES A WIDGET UNIQUE? A widget is exceptional, because: 1. Widgets are self-selected by the consumer 4. They are interactive and involve engagement 2. Widgets are spread virally 5. Make it possible to push fresh information to 3. They create a conversation and empower the consumer consumers One widget, multiple dimensions Front face Media Quiz Quiz Contest Photo’s & Video’s Widgets: the new way to reach existing & new audiences, and additional to existing advertising tools © Beemway 2009
  • LET USERS DISTRIBUTE YOUR WIDGET EXPOSURE IN 1 PROFILE, RESULTS IN FRIENDS FOLLOWING © Beemway 2009
  • GROWTH THROUGH VIRAL DISTRIBUTION THE EFFECT OF VIRAL DISTRIBUTION ON SOCIAL NETWORKS © Beemway 2009
  • Beemway The Widget Platform take your message to the masses © Beemway 2009
  • WIDGET DISTRIBUTION MADE EASY In 2 simple clicks the widget is copied to your personal space © Beemway 2009
  • REACH AUDIENCE OF MILLIONS WITH BEEMWAY WEB, MOBILE AND TV © Beemway 2009
  • KNOW YOUR AUDIENCE BEEMWAY WIDGET ANALYTICS Beemway technology also gives insight into valuable marketing data concerning the widget Valuable marketing data about user behavior: • Audience • Views • Installations, etc. • Distribution • Widget traffic pattern • Viral behavior (“Influencers”) • Active placements • Engagement • Time spent on widget • Events in a widget © Beemway 2009
  • The Widget Shop Some cases take your message to the masses © Beemway 2009
  • CUSTOMER CASES – MANUFACTURING/TRANSPORT © Beemway 2009
  • CUSTOMER CASES – BROADCASTING/PUBLISHING © Beemway 2009
  • • Objective: find a difficult to reach audience through humor and a game • Target audience: consumers 18 - 25 • Concept: a funky funny game where you crush Vanity with a nail polished elephant foot, tips by Vanity • Distributed to: social and personal web • Publication: e-mail newsletter, Hyves, AGIS website • Objective: find a difficult to reach audience through humor and conscience • Target audience: consumers 18 - 25 • Concept: a widget based on new year’s resolutions, helping you remember them and letting your friends know your resolutions • Distributed to: social and personal web • Publication: e-mail newsletter, Hyves, AGIS website © Beemway 2009
  • • Objective: increase contact moments with a very specific audience • Target audience: motor cyclists, namely male, ages 30 - 60 • Concept: next to sharing important insurance information, showing specific tour routes and weather information • Distributed to: personal web • Publication: PolisDirect website • Objective: to promote travel insurance in a new an innovative way • Target audience: young travellers, 18 - 30 • Concept: a vacation gadget, giving not only the insurance information but showing the user where their destination is on the map, and when they will travel. Joint venture with a online travel agency • Distributed to: social web • Publication: Hyves, de Europeesche website © Beemway 2009
  • • Objective: creating brand awareness with an otherwise difficult to reach audience • Target audience: ages 18 - 30 • Concept: part of a total campaign including TV advertisements where you need to jump out of an UFO in the most graceful manner. Included a competitive element with friends, who has the highest scores • Distributed to: social and personal web • Publication: Hyves and Centraal Beheer website © Beemway 2009
  • © Beemway 2009
  • De Vakantie Gadget 1.0 Europeesche Verzekeringen take your message to the masses © Beemway 2009
  • VAKANTIE GADGET 1.0 Doelstelling • Merkbekendheid onder jongeren vergroten Concept • Deel met je vrienden je vakantiebestemming (Kaart functionaliteit) • Zie je vakantie dichterbij komen (Countdown) © Beemway 2009
  • VAKANTIE GADGET 1.0 Realisatie • Vormgeving • Ontwikkeling:  Flash widget,  Actiepagina Hyves  Actiepagina website Europeesche • Cross platform tool • Media inkoop:  Hyves  Google © Beemway 2009
  • VAKANTIE GADGET 1.0 Resultaten (totaal) • Meer dan 28k installs • Meer dan 12 miljoen views • Nu nog +/- 30k views p/d • Demografische gegevens: age group percentage male 23,76% 0 till 10 2,08% female 76,24% 11 till 20 21,07% 21 till 30 36,99% 31 till 40 19,78% 41 till 50 13,35% 50+ 6,73% © Beemway 2009
  • VAKANTIE GADGET 1.0 Hyves Media (actieperiode) • Profiel Button • 2 dagen • 40 miljoen view per dag • Hyves gadget promotie Tekstlink • 2 weken • 2,8 miljoen views p/dag 6.603 clicks • Bannering • 1,4 miljoen views • 1.600 clicks 18.019 clicks • Actiepagina • Totaal 27.000 clicks naar de actie pagina gegenereerd • 30.566 bezoekers • 10.000 installaties • Send-a-friend • 2.000 unieke senders • 30.000 unieke ontvangers © Beemway 2009
  • What’s Next? Some Thoughts & Concepts take your message to the masses © Beemway 2009
  • WHAT’S NEXT? Some thoughts: • The Rise and Fall of destinations. • Widgets AND/OR social apps. • More and more Open Social, but standards still remain an issue. • Connected to all screens (PC, mobile & TV). © Beemway 2009
  • WHAT’S NEXT? Some concepts? Woonverzekering / hypotheek (bv. Fortis/ASR) • Sociale widget – aftelling tot aantal dagen overdracht sleutel • Sociale widget – simpel design de woonkamer widget • Startpagina / desktop – bereken de lasten / verzekering widget Pensioen hypotheek (bv. Fortis/ASR) • Sociale widget – foto van jezelf waarbij je kan morphen en de eigenaar zich steeds ouder kan maken • Sociale widget – waar wil je je pensioen doorbrengen via een foto van de bestemming. Zelf een foto kunnen inladen. Plus groot de leeftijd waarop je dat wilt doen. • Sociale widget – in combinatie met iets anders een poll met feiten over ouder worden, zoals bijv. de 40-ers van nu zijn zoals de 30-ers van de jaren 70tig. • Startpagina / desktop – bereken de pensioen kosten en leeftijd Inkomensverzekeraar (bv. De Amersfoortse) • Sociale widget – geënt op de TV reclame, creëer je eigen ‘amersfoortse’ werkplek © Beemway 2009
  • WHAT’S NEXT? Some concepts? Levensverzekering (bv. Falcon) • Sociale widget – jongeren, een spel waarbij ‘geld’ te verdienen is om te beleggen in de levensverzekering waarbij je een nabootsing ziet van het leven. Bij x bedrag kunnen je kinderen studeren, bij x bedrag kun je op je 55ste in Zuid Frankrijk op het strand rentenieren etc. Vastgoed (bv. Fortis Vastgoed) • Sociale widget – online monopolie spel waarbij je straten / hotels e.d. kan krijgen onder de beleggers van morgen. Autoverzekering (bv. Ditzo) • Sociale widget – pimp my car. Een aantal verschillende voorbeelden van auto’s met een aantal mogelijkheden die te pimpen en op je profiel te zetten. • Sociale / personal widget – autofeitje van de dag (bijv. uitspraken van coureurs, designers, etc) en iedere week een nieuwe poll erin. • Sociale widget – race spel met een pool van scores / een ranking van jou en je vrienden Uitvaartverzekering (bv. Ardanta) • Persoonlijke widget – help je familie en geliefden, beschrijf hoe jouw bijzondere afscheid eruit zou moeten zien: welke muziek, wat voor dienst, wat voor eten, wie moet erbij zijn, etc. © Beemway 2009
  • WIDGET BENEFITS Benefits • Cross Medial Campaigns • Engage social communities directly with your brand • Prelaunch opportunities with online audience • Gather firsthand feedback through online crowds • Deeper engagement with audience, the audience will feel empowered • Ability to continuously update information © Beemway 2009