MINERVA Consulting & Communication, Belgian PR Agency specialised in management,
implementation and assessment of dissemination activities within European research
related projects for EU Programs.
EJC, the European Journalism Centre, The Netherlands, is an
independent, international, non-profit institute dedicated to the highest
standards in journalism. The Centre is well connected to all main European
ENEA is an Italian public research body operating in the fields of energy,
the environment and new technologies to support competitiveness and
sustainable development in Italy and Europe. ENEA has a network of 10
EPFL is one of the two Ecoles Polytechniques Fédérales in Switzerland. It
has three missions: education, research and technology transfer at the
highest international level. The school stimulates collaboration between
students, professors, researchers and entrepreneurs.
TÜBITAK is the Turkish governmental agency responsible for promoting,
developing, organising and coordinating research and development in the
field of exact sciences in the country, in line with the national targets of
economic development and technical progress.
RELATE is fully funded under the European Commission's
Research programme 'Science in Society' (FP7–SIS).
This is a two-way process:
• To promote EU research… while helping the general public
understand the complexities of cutting edge research
• To train journalists... while helping scientists learn how to
deal with the media
BACKGROUND: WHY ARE WE HERE?
The general public is either afraid or don't care
about research because they don't understand it
Scientists often speak in technical jargon,
which needs 'translating'
Journalists tend to over-simplify complex
research, widening the gap in understanding
Image: US Geological Survey (Flickr)
MEDIA: CHEERLEADERS OR WATCHDOGS?
Science and journalism are not alien cultures... They
are built on the same foundation...that conclusions
require evidence; that the evidence should be open to
everyone; and that everything is subject to question...
And whether it's directed towards an experiment or a
breaking news story, each can appreciate the other's
Write a daily blog in English on the RELATE project website –
Produce an article or audio-visual production in your own
language based on your study tour and upload it to the platform
Look for editors willing to publish your article or material
RELATE partners will support you but this is a real challenge for
you to look for an editor by yourself and to start your career with
unique material. Few people have the chance to go inside a lab,
interview and take pictures, videos.
WHAT ARE WE NOT HERE TO DO?
Act as public relations officers: we're not here to
write press releases.
Why? For our own CREDIBILITY
The project is called REsearch LAbs for TEaching
Editors won't publish one-sided accounts.
We are not here as undercover journalists
Or to write sensationalist articles
Please note which briefings are off-the-record
Respect the lab rules and journalism ethics
Learn best practice and worst practice...
ULTIMATELY, WE'RE HERE TO...
'Translate' the complex language of science
Explore all sides of the issue: the commercial
benefits as well as the social impacts
Explore the personal angle: Who benefits? How
do the researchers work? What drives them?
Get people talking through intellectual curiosity or
An award will be given to the most outstanding publication
(audiovisual or paper based publication): HD Handycam
The most successful students will participate in the final project
meeting in Brussels in January 2011.
The final workshop in Brussels with project partners,
representatives from media and the research labs, a group of the
best RELATE students and EC officials, sector experts
With the aim to:
examine the results achieved and to weigh up the feasibility of
similar projects in the future.
provide recommendations based on feedback from students and
researchers (experiences, difficulties, opinions, etc.).
pave the way to future projects, informing students and
researchers, the project management team and European