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Relate briefing november 2010



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  • 1. Project presentation November 2010
  • 2. Hinano Spreafico PROJECT COORDINATOR Howard Hudson EDITOR
  • 3. PROJECT PARTNERS COORDINATOR: MINERVA Consulting & Communication, Belgian PR Agency specialised in management, implementation and assessment of dissemination activities within European research related projects for EU Programs. PARTNERS: EJC, the European Journalism Centre, The Netherlands, is an independent, international, non-profit institute dedicated to the highest standards in journalism. The Centre is well connected to all main European journalism schools. ENEA is an Italian public research body operating in the fields of energy, the environment and new technologies to support competitiveness and sustainable development in Italy and Europe. ENEA has a network of 10 research centres. EPFL is one of the two Ecoles Polytechniques Fédérales in Switzerland. It has three missions: education, research and technology transfer at the highest international level. The school stimulates collaboration between students, professors, researchers and entrepreneurs. TÜBITAK is the Turkish governmental agency responsible for promoting, developing, organising and coordinating research and development in the field of exact sciences in the country, in line with the national targets of economic development and technical progress.
  • 4. PROJECT DESCRIPTION RELATE is fully funded under the European Commission's Research programme 'Science in Society' (FP7–SIS). This is a two-way process: • To promote EU research… while helping the general public understand the complexities of cutting edge research • To train journalists... while helping scientists learn how to deal with the media
  • 5. BACKGROUND: WHY ARE WE HERE? The general public is either afraid or don't care about research because they don't understand it Scientists often speak in technical jargon, which needs 'translating' Journalists tend to over-simplify complex research, widening the gap in understanding Image: US Geological Survey (Flickr)
  • 6. MEDIA: CHEERLEADERS OR WATCHDOGS? Science and journalism are not alien cultures... They are built on the same foundation...that conclusions require evidence; that the evidence should be open to everyone; and that everything is subject to question... And whether it's directed towards an experiment or a breaking news story, each can appreciate the other's critical eye. Nature Magazine June 2009
  • 7. TASKS  Write a daily blog in English on the RELATE project website – WIKI platform  Produce an article or audio-visual production in your own language based on your study tour and upload it to the platform  Look for editors willing to publish your article or material  RELATE partners will support you but this is a real challenge for you to look for an editor by yourself and to start your career with unique material. Few people have the chance to go inside a lab, interview and take pictures, videos.
  • 8. WHAT ARE WE NOT HERE TO DO? Act as public relations officers: we're not here to write press releases. Why? For our own CREDIBILITY The project is called REsearch LAbs for TEaching Journalists Editors won't publish one-sided accounts.
  • 9. ALSO REMEMBER... We are not here as undercover journalists Or to write sensationalist articles Please note which briefings are off-the-record Respect the lab rules and journalism ethics Learn best practice and worst practice...
  • 11. ULTIMATELY, WE'RE HERE TO... 'Translate' the complex language of science Explore all sides of the issue: the commercial benefits as well as the social impacts Explore the personal angle: Who benefits? How do the researchers work? What drives them? Get people talking through intellectual curiosity or individual empathy
  • 12. AWARD An award will be given to the most outstanding publication (audiovisual or paper based publication): HD Handycam The most successful students will participate in the final project meeting in Brussels in January 2011. The final workshop in Brussels with project partners, representatives from media and the research labs, a group of the best RELATE students and EC officials, sector experts With the aim to:  examine the results achieved and to weigh up the feasibility of similar projects in the future.  provide recommendations based on feedback from students and researchers (experiences, difficulties, opinions, etc.).  pave the way to future projects, informing students and researchers, the project management team and European Commission.
  • 14. THANK YOU FOR LISTENING Hinano Spreafico PROJECT COORDINATOR hinano@minerva-communication.eu Skype user: hinano.spreafico Minerva C & C: www.minerva-communication.eu Howard Hudson Editor hudson@ejc.net howardrhudson@gmail.com European journalism Centre: www.ejc.net