Reinhard Büscher | DG Enterprise and Industry, European CommissionPresentation Transcript
“ UNLOCKING EUROPE’S CREATIVE POTENTIAL” Dr. Reinhard Büscher Head of Unit Support for Industrial Innovation – Unit D2 European Commission Enterprise and Industry Europe's innovation and industrial policies Brussels, 24 November 2010
Creative industries matter… … for smart growth software consultancy & publishing … for sustainable growth … for inclusive growth architecture & design music, games & video In EU-27 creative industries offer 6,1 million jobs and represent 2,7% of GDP (2007)
Creative industries are politically supported… More and more competition to be recognized as a “creative” city or region … because of their growing economic importance … because of their positive spillover effects into other industries … because of their considerable potential for changing the image of a region
What are the main motives for supporting creative industries? “ Very important” is for ministries of economy and of culture… … supporting innovative activities (71,8%) … encouraging economic growth (62,5 %) … increased visibility of national products/services (54,1%) … creating new jobs (52,5%) … securing cultural diversity (51,3%) … increasing the attractiveness of the country for tourists (48,6%) But: Improving the attractiveness of the business location and replacing declining industries is important, but not a top priority. [Source: Competitiveness Report 2010]
Better supporting creative industries: What is different? Creative industries are… … very heterogeneous; one size doesn’t fit all … very much depending on economic ups and downs … dominated by very small enterprises and serial entrepreneurs … highly innovative, but not very much research driven … and increasingly also more export-oriented Supporting creative industries requires new tools and instruments that better address the specific needs of service innovations!
Cooperation platform Awareness raising Concrete actions I Public-private partnerships on vouchers for innovation support € 2 Mio Concrete actions II Public-private partnerships on access to finance € 1,25 Mio Concrete action III Public-private partnership on cluster excellence & cooperation € 1,25 Mio European Creative Industries Alliance Cluster excellence & cooperation Innovation support services Incubation and Access to finance Links with other sectors Framework conditions, trends & foresight Information service and guidance € 3 Mio
Thank you for your attention! Support for Industrial Innovation Unit Industrial Innovation and Mobility Industries Directorate DG Enterprise and Industry, European Commission For more information please contact: Entrfirstname.lastname@example.org http://www.proinno-europe.eu http://www.europe-innova.org