Judith Lieftink - Youth marketing and communication

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    1 Favorite

    Judith Lieftink - Youth marketing and communication - Presentation Transcript

    1. What goes on in the minds of adolescents from the ages of 10 - 25? Judith Lieftink, YoungWorks
    2. Content
      • Introduction
      • The adolescent brain inside out
      • The role of influentials
    3. Two major trends
      • Youth culture is dominant
      • Kids getting older younger
      • Result:
      • grown ups become insecure
      • youth gets overrated
    4. The adolescent brain inside out
    5. Most important insight
      • The human brain is fully developed at the age of 25
    6. The adolescent brain
    7. 1. Less connections
      • No helicopter view
      • Less concentration
      • Less problem solving skills
      • From rational to emotional... and back again
    8. Paul (18 years)
    9. Paul (18 years)
    10. True or not true? Youngsters are more skilled than adults in multitasking
    11. 2. Growing back to front
      • Frontal lobe latest fully grown
      • abstract thinking skills
      • difficulty with cognitive skills, like:
      • making choices
      • planning and anticipating
      • priorities
    12. Frontal lobe
      • Frontal lobe distinguishes us from other primates
    13.  
    14. Agree or disagree? As long as the frontal lobe is not fully grown, adults should fulfill a function as a substitute
    15. 3. Fierce emotions
      • Amygdale has upper hand
      • less control over emotions
      • negative emotions upper hand
      • less empathy in other ones emotions
    16. Marketeer Tom Hanks
    17. Big
    18. 4. Kicks!
      • Increased hormone level
      • mood swings
      • reckless behavior
      • less impulse control
      • disability to see things in perspective
      ‘ Everything you experience in that period seems to change your life. (...) You don’t realize that many loves and broken hearts will follow.’ Lykke Li, Swedish singer/songwriter, 21 years
    19. Pants on fire
    20. Pants on fire
    21. The role of influentials
    22. Role of Influentials
    23. Seducers & educators
    24. Educational campaign Stivoro
    25. X-Travel
    26. X-Travel
    27. What do youngsters want?
      • Conclusions:
      • More attention, sincere interest
      • Involvement from adults
      • Structure and clear boundaries
    28.  

    + ejcejc, 1 month ago

    custom

    172 views, 1 favs, 0 embeds more stats

    Judith Lieftink's presentation at the EJC Innovatio more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 172
      • 172 on SlideShare
      • 0 from embeds
    • Comments 0
    • Favorites 1
    • Downloads 0
    Most viewed embeds

    more

    All embeds

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories