ECJ SEMINAR INNOVATIONS IN NEWSPAPERS JUAN ANTONIO GINER INNOVATION President and Founder

ECJ SEMINAR

INNOVATIONS IN NEWSPAPERS

JUAN ANTONIO GINER

INNOVATION

President and Founder

WHAT WE DO AND PUBLISH INNOVATION

2009 INNOVATIONS IN NEWSPAPERS “ This annual report demonstrates powerfully how newspapers around the world are being reinvented in the digital age” “

THE O GLOBO MESSAGE: MORE THAN PAPER…

HOW TO KILL A NEWSPAPER 1 BE DULL & BORING INNOVATION

1

BE DULL & BORING

HOW TO KILL A NEWSPAPER 2 CHANGE SLOWLY INNOVATION

2

CHANGE SLOWLY

HOW TO KILL A NEWSPAPER 3 PUBLISH YESTERDAY’S NEWS INNOVATION

3

PUBLISH YESTERDAY’S NEWS

HOW TO KILL A NEWSPAPER 4 DON’T TAKE ANY RISK INNOVATION

4

DON’T TAKE ANY RISK

HOW TO KILL A NEWSPAPER 5 EXPECT DIFFERENT RESULTS DOING THE SAME INNOVATION

5

EXPECT DIFFERENT RESULTS DOING THE SAME

HOW TO KILL A NEWSPAPER 6 INSULT YOUR READERS INNOVATION

6

INSULT YOUR READERS

HOW TO KILL A NEWSPAPER 7 LIE TO ADVERTISERS INNOVATION

7

LIE TO ADVERTISERS

HOW TO KILL A NEWSPAPER 8 PLEASE POLITICIANS INNOVATION

8

PLEASE POLITICIANS

HOW TO KILL A NEWSPAPER 9 COVER BUILDINGS INNOVATION

9

COVER BUILDINGS

HOW TO KILL A NEWSPAPER 10 DON’T INTERACT WITH YOUR AUDIENCE INNOVATION

10

DON’T INTERACT WITH YOUR AUDIENCE

HOW TO KILL A NEWSPAPER 11 HAVE BAD PRINTING INNOVATION

11

HAVE BAD PRINTING

HOW TO KILL A NEWSPAPER 12 PRINT POOR COLOR INNOVATION

12

PRINT POOR COLOR

HOW TO KILL A NEWSPAPER 13 WRITE LONG INNOVATION

13

WRITE LONG

HOW TO KILL A NEWSPAPER 14 DON’T CARE ABOUT DESIGN INNOVATION

14

DON’T CARE ABOUT DESIGN

HOW TO KILL A NEWSPAPER 15 DON’T HIRE TALENT INNOVATION

15

DON’T HIRE TALENT

HOW TO KILL A NEWSPAPER 16 DON’T FIRE EDITORS INNOVATION

16

DON’T FIRE EDITORS

HOW TO KILL A NEWSPAPER 17 PAY BADLY INNOVATION

17

PAY BADLY

HOW TO KILL A NEWSPAPER 18 DON’T INNOVATE INNOVATION

18

DON’T INNOVATE

HOW TO KILL A NEWSPAPER 19 CASH THE COW INNOVATION

19

CASH THE COW

HOW TO KILL A NEWSPAPER 20 JUST WAIT AND EXPECT MIRACLES INNOVATION

20

JUST WAIT AND

EXPECT MIRACLES

SO... WHAT TO DO? HAVE AND IMPLEMENT WILD IDEAS INNOVATION

SO... WHAT TO DO?

HAVE AND IMPLEMENT WILD IDEAS

WILD IDEAS THE FUTURE IS HERE A PROTOTYPE FOR A NEW KIND OF HIGH QUALITY NEWSPAPER INNOVATION

WILD IDEAS

THE FUTURE IS HERE

A PROTOTYPE FOR A NEW KIND OF HIGH QUALITY NEWSPAPER

PROTOTYPING THE FUTURE

LESS TALKING, MORE DOING

LESS MEMOS, MORE DEMOS

NEWS CAVIAR INNOVATION

JOURNALISM CAVIAR

30 /30 LESS OF MORE MORE OF LESS

30 /30 A DAILY GRAPHIC THE ECONOMIST

A POCKET NEWSZINE DEEP SHORT HANDY SMART SHARP NEWSY BOUND PUNCHY FRIENDLY ANALYTIC DIFFERENT FULL COLOR COMPELLING EASY TO READ 30 /30

BECAUSE TODAY IT’S MORE IMPORTANT TO BE THE BEST THAN TO BE THE FIRST

HANDY

EASY

NEWSY

COMPELLING

SHORT

LONG

ANALYTIC

PPUNCHY

SHARP

AN ADVERTISER’S DREAM

THE FORMAT OF THE FUTURE IS 30 30

YOUNGER

DIFFERENT

THE SECRET? EDITING, EDITING, EDITING!

THANK YOU! [email_address] WWW.INNOVATIONSINNEWSPAPERS.COM © JUAN ANTONIO GINER +1-757 839 4928